Polished leader with 24 years of experience stewarding strategic projects for expanding brands: Payments Technology (Visa); Financial Services (First Republic, Wells Fargo); Consumer Packaged Goods (Gap).Leader in earning consumer loyalty in highly regulated industries.
Significant achievements in brand strategy, business planning, new product management, consumer facing communications and campaigns, process improvement, organizational design and business operations:
Led Visa as the Brand representative through the multi-year transition from a private company to a publicly traded company, global brand redesign, product innovation initiatives.
Stewarded First Republic through new partnership marketing and co-branding program, client acquisition and loyalty campaigns, marketing regulatory needs, new product launches, and organization redesign during 7-year period of 475% growth.