Christina Fajardo
Austin,TX
Summary
Proven leader in campaign management and client relationship development, I significantly enhanced account growth at TikTok, managing over $12M quarterly. Recognized for outstanding performance, I excel in sales strategies and technical solutions, driving client success. My expertise includes leading high-impact projects and fostering team growth, demonstrating a unique blend of analytical and interpersonal skills.
Overview
11
11
years of professional experience
Work History
Client Solutions Manager
TikTok
Austin, USA
11.2021 - Current
- Effectively managed client accounts exceeding $15M quarterly in the ad auction through regular meetings and planning sessions both in-person and remotely
- Suggest optimizations and A/B testing opportunities weekly, leading to successful upsells/scaling across campaigns
- Identify and support the scaling of top-performing accounts in BoB, working closely with Ad Policy, Creative Solutions, Measurement, and all cross-functional partners to open new pathways for growth
- Identify new lines of business, full-funnel strategies, and creative products that support the overall success of each account
- Recognized as a key individual contributor with the Outstanding Performance Award, June 2023
Performance Manager Via Meta
Dealer Online Marketing Group
Austin, USA
01.2019 - 11.2021
- Successfully managed multiple social ad accounts for car dealers nationwide, up to 30 accounts at all levels of service, demonstrating expertise in diverse markets and specified optimization
- Partnered with Meta teams in Austin, optimizing performance and brand ads to ensure maximum effectiveness for automotive advertisers
- Created campaigns, built custom audiences, set up custom integrations, and generated creative assets for up to 30 accounts each spending up to 3 million dollars each quarter
- Prioritized data connections through Google Analytics and CRM providers
Marketing Director
Howdy Honda
Austin, USA
01.2016 - 01.2019
- Revamped Howdy Honda’s website, digital advertising, and traditional marketing strategies to modernize the business
- Coordinated extensive content creation projects for video, photo assets, web development, and advertising
- Managed all digital channels and content creation specific for each social platform and customer review related sites
- Orchestrated community engagement efforts, overseeing reviews, social conversations, and influencer collaborations, contributing to a positive brand image
- Event coordinator and community-facing persona on social media as the "Howdy Honda Girl"
Marketing Coordinator
Macho Marketing (Continental Automotive Group)
Austin, USA
01.2014 - 01.2016
- Produced engaging digital content for five Austin-based automotive dealerships, effectively managing and posting on social media platforms both paid and organic
- Traditional media duties included making ads for newpapers, billboards, and magazines
- Event marketing for VIP customers and event setup and teardown duties
- Pull reporting for each dealerships paid ads and participate in presenting report with senior account manager
Education
Bachelor’s Degree - Hospitality Management
New Mexico State University
01.2008
Two year program - Graphic Design and Marketing
Texas State University
01.2013
Marketing and Planning Intern - Signage Creation
SXSW Internship
01.2013
Skills
- Campaign management
- Client relationship development
- Lead generation SME
- Sales and upsell strategies
- Presentation coordination
- Technical solution development
- Customer retention
- Growth strategies
- Implementations
- Project implementation
- Staff training
- Report creation
Professional Highlights
- Generated over $22M in revenue across diverse verticals (Telco, professional services, energy, government/nonprofit) in Q3 2022.
- Achieved ARPA growth from $30K to $103K YoY; awarded the 'Outstanding Performance Award' in 2023 for 109% attainment of sales goals.
- Earned Performance and Measurement Doctor certificates in TikTok specific continued learning programs plus Lead Generation SME role.
Accomplishments
- Published mulitple case studies across several verticals including professional services apps and real estate
- Activated new line of business for Legal Services on TikTok, removing their prohibited and generating over $4M to date
- Trusted source for product feedback and added to several panels for product improvement and IC trainings
References
References available upon request.
Timeline
Client Solutions Manager
TikTok
11.2021 - Current
Performance Manager Via Meta
Dealer Online Marketing Group
01.2019 - 11.2021
Marketing Director
Howdy Honda
01.2016 - 01.2019
Marketing Coordinator
Macho Marketing (Continental Automotive Group)
01.2014 - 01.2016
Bachelor’s Degree - Hospitality Management
New Mexico State University
Two year program - Graphic Design and Marketing
Texas State University
Marketing and Planning Intern - Signage Creation
SXSW Internship
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