Hi, I’m
Tina Grasso
Warminster,USA
Summary
Dynamic marketing communications professional with a proven track record, adept in omni-channel marketing and project management. Excelled in elevating brand awareness and navigating regulatory landscapes, achieving significant milestones in campaign management and content creation. Renowned for creative direction and problem-solving, consistently delivering impactful brand promotion strategies.
Overview
32
years of professional experience
Work History
Aquent
Omni-Agile HCP Strategy Marketing Manager
01.2021 - Current
Job overview
- Led strategic execution of targeted omni-channel print and digital marketing initiatives for key VAXNEUVANCE life-cycle events.
- Key responsibilities include: partnering with brand strategy leads for consumer, healthcare professionals, field execution, and medical education to develop and evolve brand strategies through the product life cycle, to inform brand narrative and execution strategy, and to maximize the success of current and future brand opportunities.
- Manage the development of promotion and communications materials aligned with segment strategy while ensuring full compliance of PhRMA regulatory and promotional guidelines
- Working in the Customer Agile Team (CAT) model, collaborate with the brand strategy leads across physician, field execution, and medical education, as well as the digital development team and assigned agencies to ensure promotional materials align with brand objectives to successfully maximize performance.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Collaborated with internal teams on product launches and advertising strategies.
- Managed the design and production of promotional materials, such as websites and brochures.
- Organized trade shows and exhibitions to promote brand awareness.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
Aquent
Multi-channel Marketing Program Manager, Chronic Care Franchise – Insomnia
03.2020 - 01.2021
Job overview
- Strategic leadership in the development and life-cycle management of multi-channel promotional and communications materials for both consumer and physician customers, while in full compliance of regulatory and company promotional guidelines
- Strategic leadership in the development of digital and traditional promotion assets, such as detail aids, emails, and banner ads, web content, video, media/paid search content optimization, iPad resources, disease awareness assets, digital congress promotion assets
- Manage all agency partners in the development of digital and print marketing promotion assets, approval and monitoring of contractual agreements and revisions to agency scopes of work to ensure alignment with promotional resource budgets
Merck
Global Communications
01.2012 - 03.2020
Job overview
- Strategic leadership of multi-channel brand and disease awareness campaigns, cross-functional development of integrated, company 360-degree communications messaging to succinctly support and/or build the business in support of key franchise objectives during external events (i.e., regulatory milestones, scientific exchange, issues management, leadership platform, HCC/HCP disease/brand awareness).
- Extensive experience simultaneously supporting several Global Communications franchise teams, leading internal and external cross-functional teams to ensure the integrated and timely execution of numerous global multi-media communications initiatives (print, online, social media/digital, etc.).
- Developed and implemented comprehensive communications plans to support organizational objectives.
Merck
Global Media Relations, MRL
01.2010 - 01.2012
Job overview
- Directed strategic media and communication initiatives aligned with business objectives.
- Developed and nurtured key relationships among key trade, capital investment, and top-tier media to drive targeted media opportunities.
- Consistently reprioritized workload to meet ever-changing deliverables based on shifting priorities from both GHH Communications and Global Media Relations to deliver numerous proactive and reactive trade media stories, 60+ news release announcements, and multimedia projects highlighting innovative Merck’s research and development.
Merck
Communications Associate, Global Human Health
01.2001 - 01.2010
Job overview
- Delivered effective management of budgets, contracts, and programs for seamless execution across product teams.
- The position utilized my project management skills, along with my ability to consistently reprioritize workload, collaborate with cross-functional teams, and effectively contribute to the development, planning, and management of program budgets, at times exceeding $10M, events, and communications; contractual and financial management of grants and honoraria; and manage the preparation and dissemination of news releases issued over the newswire.
- Collaborated with the Spirit of Women organization to successfully manage and execute the 'Day of Dance for Cardiovascular Health' consumer awareness campaign, a one-day consumer awareness program taking place simultaneously at 54+ locations across the country.
Prudential Insurance Company
Graphic Program Coordinator, AARP Direct Marketing
03.1993 - 08.1996
Job overview
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Coordinated with graphic designers to produce visually appealing marketing materials.
- Maintained relationships with external partners including printers, list brokers and managers, fulfillment companies and other vendors related to direct marketing efforts.
- Coordinated production timelines for multiple projects simultaneously in order to meet deadlines.
- Supervised creation of marketing materials and collateral.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Education
Drexel University
Master of Science from Communication
05-2007
Gwynedd-Mercy College
Bachelor of Science from Business Administration
05-2005
Bucks County Community College
Some College (No Degree) from Electronic Imaging & Graphic Design
Skills
- Omni-channel marketing
- Product Launch
- Brand promotion
- Project management
- Regulatory compliance
- Content creation
- Campaign management
- Problem-solving abilities
- Creative direction
- Content coordination
References
References available upon request.
Timeline
Omni-Agile HCP Strategy Marketing Manager
Aquent
01.2021 - Current
Multi-channel Marketing Program Manager, Chronic Care Franchise – Insomnia
Aquent
03.2020 - 01.2021
Global Communications
Merck
01.2012 - 03.2020
Global Media Relations, MRL
Merck
01.2010 - 01.2012
Communications Associate, Global Human Health
Merck
01.2001 - 01.2010
Graphic Program Coordinator, AARP Direct Marketing
Prudential Insurance Company
03.1993 - 08.1996
Drexel University
Master of Science from Communication
Gwynedd-Mercy College
Bachelor of Science from Business Administration
Bucks County Community College
Some College (No Degree) from Electronic Imaging & Graphic Design
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