TINA HOOKS
Overland Park,KS
Summary
A strategically-minded hard-working sales associate with 20 + years experience increasing sales and expanding brand awareness.
Seeking a career as a Regional or National CPG grocery account manager.
Overview
19
19
years of professional experience
Work History
AWG/VMC Account Manager
CA Fortune
11.2020 - 06.2024
- Managed 50 + vendors with distribution at AWG/VMC warehouses as a broker distributor account manager
- Responsible for setting up new vendor clients for distribution and advise best go to “Market Strategy” under distributor guidelines
- Direct vendors to the selling structure and policies under AWG/VMC policies and procedures
- Align vendor goals with item SKU distribution for growth and upselling.
- Manage sales reports via IRI Circana portal with vendors finance analytics teams/account managers
- Work directly with buyers to optimize solo buys and track the delivery BOL
- Load vendor promotional planners to align with distributor calendar and yearly TPR planners via 3rd party portal/Demand Tech
- Setup new items, price changes, and total SKU maintenance via IRI Circana
- Lead creation of Power Point selling decks to drive selling alignment to retailer team
- Manage monthly sales meetings with the top clients to have oversight on opportunities and pipeline goals
- Develop selling strategies to drive alignment, priorities and best in class vendor selling goals
- Manage trade systems, forecast, and budgets to maximize selling results.
Sticky Fingers Bakeries National Sales Director
Custom Bakehouse
05.2005 - 10.2020
- Managed procurement report regarding commodities placement and forecasting
- Managed sales to large chain retailers and supply chains through National distributors
- Sell in new business and grow line extensions during category reviews
- Worked with distributor category managers and broker reps to implement yearly planners and aid in executing POG placement for everyday and seasonal items
- Managed distributor portals for new items, price change forms, and yearly planner with promotional budget of MCB or OI
- Composed marketing power point selling tools with everyday and seasonal items
- Managed purchase orders with communication to traffic for production ship window
- Advise and calculate pricing to direct mass retailers while maintaining margins
- Collaborate with production to create line extensions and shipper components
- Forecast production needs to the Operational Manager for Holiday items
- Setup and manage trade show booths for Kehe, UNFI, Lipari, Super Valu and Fancy Food shows.
Education
Applied Arts -
Art Institute, Chicago
Skills
- Strategic Planning
- Database Management
- Goal-Oriented
- Relationship building and management
- Sales Development
- Upselling
- Sales Reporting
- New account creation
- Revenue Growth
- Performance Tracking
- Sales expertise
References
- Allen Enders, Director of Sales, COMBE, INC., aenders@combe.com
- Kelly O’Connor, Director of Sales, HARIBO, Kelly.Oconnor@haribo.com
- Chris Munafo, Director of Sales, CA Fortune, 513-374-5895
Timeline
AWG/VMC Account Manager
CA Fortune
11.2020 - 06.2024
Sticky Fingers Bakeries National Sales Director
Custom Bakehouse
05.2005 - 10.2020
Applied Arts -
Art Institute, Chicago
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