Summary
Overview
Work History
Skills
References
Timeline
Generic

Tina Johnson

Salt Lake City,UT

Summary

Marketing Event Manager with extensive experience managing over 60 trade shows annually. Skilled in event coordination and enhancing attendee engagement through innovative strategies. Strong background in optimizing ROI and increasing brand visibility via strategic planning and effective vendor relations. Proven ability to build relationships with speakers and stakeholders to deliver impactful events.

Overview

9
9
years of professional experience

Work History

Marketing Event Manager

Regions Home Improvement Financing
Salt Lake City, UT
02.2023 - Current
  • Led the planning and execution of over 60 annual trade shows, optimizing the attendee experience and aligning messaging with sales and marketing goals.
  • Managed the full event lifecycle: calendar planning, budgeting, logistics, asset coordination, and post-show debriefs.
  • Tracked and reported ROI using CRM, email marketing, and project management tools to measure pipeline, revenue, and engagement.
  • Designed booth layouts and collaborated with marketing to produce event materials.
  • Defined audience segmentation and attendance targets to maximize reach and impact.
  • Maintained inventory of trade show infrastructure, and analyzed costs, leads, and conversions.
  • Researched industry trends to identify new event tactics, and market opportunities.
  • Executed comprehensive event campaigns, including pre-event outreach, on-site promotions, and post-event follow-up.
  • Scheduled speakers, performers, sponsors, exhibitors and other participants for the events.

Marketing Brand Manager, Organ Health

Natera
San Carlos, California
07.2021 - 11.2022
  • Managed 20+ global trade shows and campaigns to boost brand visibility in the transplant and nephrology markets.
  • Coordinated speaker logistics for speaker events, trade shows, and advisory boards.
  • Developed and executed marketing strategies for product launches, lead generation, and thought leadership.
  • Tracked campaign performance and marketing metrics to optimize future initiatives.
  • Built relationships with patients, physicians, and advocacy groups to inform patient-facing strategies.
  • Supported medical education programs with targeted marketing efforts.
  • Created new communication channels to highlight product enhancements and empower patient communities.

Marketing Specialist, Oncology

Myriad Genetic Laboratories
Salt Lake City, UT
12.2018 - 07.2021
  • Led strategy and execution for 15+ annual oncology conventions across multiple product lines.
  • Managed budgets, vendor relationships, and logistics for events, consultants, and speaker programs.
  • Coordinated 10+ yearly advisory boards, and ensured compliance with internal and government guidelines.
  • Served as a liaison for over 30 patient advocacy groups, driving patient engagement strategies.
  • Developed a content management system for over 100 collateral pieces across six products and two business units.

Marketing Communications Manager

Myriad Genetic Laboratories
Salt Lake City, Utah
07.2016 - 12.2018
  • Oversaw the logistics for the speaker programs for over 200 speakers, ensuring compliance standards.
  • Resolved speaker reimbursement and contract issues.
  • Conducted market analysis to identify communication gaps and collateral needs.
  • Managed the Staples ordering system for the sales team.
  • Maintained project timelines and schedules for marketing campaigns.

Skills

  • Event management and coordination
  • Budgeting and financial planning
  • Vendor and speaker relations
  • Travel logistics
  • Project planning and execution
  • Trade show strategy
  • Creative thinking
  • Speaker coordination

References

References available upon request.

Timeline

Marketing Event Manager

Regions Home Improvement Financing
02.2023 - Current

Marketing Brand Manager, Organ Health

Natera
07.2021 - 11.2022

Marketing Specialist, Oncology

Myriad Genetic Laboratories
12.2018 - 07.2021

Marketing Communications Manager

Myriad Genetic Laboratories
07.2016 - 12.2018
Tina Johnson