Tina Kendrick

My role as the Corporate Director of Operations, Sales and Marketing encompasses two main responsibilities: overseeing operations and leading sales and marketing efforts across five communities. On the operations side, I manage and supervise the daily activities of the communities, ensuring smooth and efficient operations that meet regulatory standards and foster a positive environment for both residents and staff. I also collaborate with internal teams to align strategies for overall business growth. On the sales and marketing side, I lead a team of marketers, guiding their efforts to build relationships with potential residents and families, enhance brand awareness, and develop strategies to increase community engagement. Additionally, I lead all veteran outreach initiatives, educating both veteran and active-duty military members about available benefits through multiple events in various cities.

As the Executive Director of CERTUS at Waterford Lakes my duties included overseeing all aspects of the facility's operations, such as managing staff, ensuring high-quality care for residents with memory issues, maintaining regulatory compliance, developing and implementing policies, managing budgets, and fostering a positive and supportive environment for both residents and staff. I was also heavily involved in marketing, community outreach, and strategic planning to continually improve the facility's services and reputation. Additionally, I represented the organization to the local public by giving presentations and speeches, participating in community events, and implementing innovative social media strategies that led to notable increases in public awareness.

As a Vice President of Clinical Operations for an assisted living management company with 12 communities, the role involved providing strategic leadership and direction to ensure consistent and high-quality care across all communities. Responsibilities included developing and implementing clinical policies and procedures, overseeing compliance with regulations and standards, evaluating and improving healthcare services, managing and mentoring clinical staff, collaborating with other departments to enhance resident experiences, analyzing data to drive operational improvements, and working closely with community leaders to ensure efficient operations and the well-being of residents. Additionally, I contributed to business growth strategies and maintaining strong relationships with stakeholders. Frequently filled in as an Executive Director in any community with a void in any of the three states Concordis operated.

As the Director of Nursing, I effectively increased staffing levels as the census grew at a startup facility, ensuring staffing matched the budget and met the needs of the expanding resident population. I oversaw and approved the recruitment, hiring, and orientation of new nursing staff, while facilitating over 130 admissions and 350 assessments for current and prospective residents. I ensured regulatory compliance by staying up-to-date on industry standards and updating policies as needed. I also built and maintained positive working relationships with physicians and staff to support seamless healthcare operations and conducted regular risk assessments to identify potential vulnerabilities, implementing corrective actions where necessary.

As the President/CFO of Dynamic Recovery Inc., a debt collection agency, I was responsible for overseeing all aspects of the company’s operations, from sales teams to accounting functions. I directed and managed both the collection and sales departments, ensuring efficient and effective performance while monitoring and evaluating their results. I was directly involved in financial operations, including authorizing automated ACH withdrawals, overseeing company credit card usage, managing payroll, and creating and maintaining detailed company overhead expense reports. In addition, I implemented strategic initiatives to drive business growth and profitability, while also maintaining compliance with industry standards. My role required strong leadership and financial acumen to manage operations and deliver results across multiple functions within the organization.

As the Assistant Director of Nursing at Woodland Terrace Skilled Nursing, I was responsible for overseeing the nursing team under the direction of the Registered Nurse, ensuring high-quality care and compliance with all regulations. My duties included managing the recruitment, hiring, and training of nursing staff, as well as overseeing the restorative nursing program, infection control program, and wound care program. I worked closely with the nursing team to ensure proper implementation of care plans and provided ongoing education and support to staff to maintain best practices in patient care. Additionally, I monitored patient progress, ensured adherence to infection control protocols, and managed the wound care program to promote optimal healing and patient outcomes.

As the Director of Nursing for a 230-bed assisted living community, I supervised around-the-clock rotating shifts for a team of over 40 employees, ensuring compliance with state and corporate regulations by accurately remitting staffing hours to human resources. I maintained precise and timely billing reports, along with managing the status of all existing and incoming patients to the facility. I identified areas for improvement and restructured workflows to eliminate unnecessary hours and streamline processes, resulting in increased productivity and saving the facility thousands of dollars each month. My role also involved overseeing patient care, managing staffing needs, and ensuring high standards of care and operational efficiency.

As the Unit Manager at Savannah Cove Skilled Nursing Facility, I conducted initial assessments of patients upon admission, coordinating with outside agencies to ensure occupancy goals were met and facilitating discharge planning. I served as a liaison during state inspections, overseeing the process and ensuring that all facility requirements exceeded the required standards. Additionally, I played a key role in maintaining regulatory compliance, supporting staff in meeting care standards, and working closely with other departments to ensure the highest level of care for our residents.

As a United States Marine from June 1995 to March 2007, I held various leadership roles, ultimately earning the Navy and Marine Corps Achievement Medal for reinstituting a division communications school. In this capacity, I played a key role in training and mentoring over 1,000 Marines, ensuring they were well-prepared to meet the demands of their duties. My responsibilities included managing communications operations, coordinating with various military units, and overseeing the development and delivery of training programs. I was also deeply involved in fostering teamwork, discipline, and readiness, all while ensuring seamless communication across the division during critical operations.