Summary
Overview
Work History
Education
Skills
Websites
Certification
Leadership Programs
Boards of Directors
Additional Information
Timeline
Generic

TINA LEONE, CPA, CGMA

Arlington,VA

Summary

Highly accomplished marketing and economic development executive with a track record of driving creative and impactful strategies. Demonstrated success in translating vision into tangible results, leveraging entrepreneurial passion and expertise. Proven ability to navigate complex market landscapes and identify growth opportunities. Adept at building and leading high-performing teams to achieve organizational objectives. Committed to delivering exceptional outcomes and driving sustainable business growth.

Overview

32
32
years of professional experience
1
1
Certification

Work History

INTERIM CHIEF EXECUTIVE OFFICER

District Dogs
07.2023 - Current
  • Hired to turn-around the company experiencing a 50% revenue decline since 2021 with a staff of 100 and current revenue of $7,000,000 annually
  • Responsible for operations, business development, and marketing and communications
  • Implemented recovery strategies to rebuild brand reputation and public trust based on creating strong connections within and giving back to the community
  • Successfully executed agreements with the Animal Welfare League of Arlington and Homeward Trails Animal Rescue
  • Engaged with local Chambers, Business Improvement Districts, and local non-profit organizations on public-facing programs and events
  • Serving as primary spokesperson for the company for media, internal and external communications

CHIEF EXECUTIVE OFFICER

Ballston BID
12.2011 - 06.2023
  • Provided the founding leadership and strategic direction to start-up and grow the BID winning 18 awards for branding, marketing, communications, public relations, placemaking and outstanding support of the business community
  • Created BallstonGives, the 501c3 charitable subsidiary of the BID
  • Established the BID as a driver of economic development, community building and connecting via branding, marketing, outreach, placemaking, public art, and beautification programs and events for the benefit of employees, residents and visitors
  • Developed the BID’s award-winning brands - oversaw the creation and execution of brand launch, campaign, website, mobile application, social media and e-newsletter programs
  • Served as the key spokesperson and brand ambassador; attracted and secured press and media (television, radio, podcast, print, online) for Ballston and the BID with over 200 media interviews; 1,400 earned media placements and bylined articles for calendar years 2013 - 23
  • Created the award-winning BallstonConnect Podcast and thought-leadership LinkedIn article series
  • Cultivated and maintained positive relationships with local, state and federal representatives and staff, economic development organizations, civic associations; commercial brokers, educational institutions, and small to large corporate tenants including Amazon, Washington Capitals, and Mastercard.

PRESIDENT/CHIEF EXECUTIVE OFFICER

Alexandria Chamber of Commerce
01.2009 - 01.2011
  • Turned around a chamber in steep decline by injecting new energy and creating invigorating programs and events making it relevant and exciting to members while achieving financial stability and sustainability
  • Re-established the Chamber as the voice of business. Engaged the media (print, radio and television) to raise the profile of the Chamber with members and the general public
  • Increased member retention rate from 63% to 75%. Membership rose from 615 to over 800 by Dec’11
  • Cultivated positive relationships with local, state and federal Government representatives and testified and represented the Chamber at local and state levels
  • Created partnerships with Black, Hispanic and Vietnamese Chambers of Commerce among other regional business organizations.

CHIEF EXECUTIVE OFFICER/CHIEF FINANCIAL OFFICER

The Lorton Arts Foundation
01.2002 - 01.2008
  • Planned the organization’s development and the property’s adaptive reuse; hired and managed a staff of 35, transformed the former prison into an arts center for over 100 artists with a total annual budget of $32,000,000
  • Executed a $26,200,000 Industrial Revenue Bond with the Fairfax County Economic Development Authority, gained approval for $5,000,000 of Virginia historic tax credits and negotiated a $6,000,000 line of credit
  • Raised over $5,000,000 seed money; personally raised over $500,000 in contributions, grants and in-kind donations; negotiated a $1,000,000 per year maintenance grant from Fairfax County; and planned and executed a $1,000,000+ fundraising event with Mikhail Baryshnikov
  • Awarded 2006 Deal of the Year, Southeast US, Bond Buyer Magazine; 2006 Emerging Arts Organization Award, Arts Council of Fairfax County; 2006 Achievement Award, National Association of Counties, and 2009 Best Adaptive Re-use Design, National Association of Office and Industrial Properties

PRIOR ACCOUNTANT & BUSINESS CONSULTANT POSITIONS

Various
01.1993 - 01.2002
  • Executive Director, Lorton Arts Foundation
  • Acting CFO, American View Networks, Inc., Fredericksburg, VA
  • Director of Finance, PromiseMark, Fairfax, VA
  • Advanced Senior Auditor, Non-Profit & Entrepreneur Services, Keller Bruner (now RSM), Bethesda, MD
  • Auditor, Readiness & Operational Support Division Inspector General, DoD, Arlington, VA; TS/SCI Clearance
  • Staff Accountant, William Risboskin, CPA, Kingston, PA

Education

Master of Science Degree, Management Information Systems -

George Washington University
Washington, DC

Bachelor of Science, Accounting -

University of Scranton
Scranton, Pennsylvania

Skills

  • Organizational Leadership
  • Strategic Visioning
  • Public and Media Relations
  • Financial Management
  • Business Development
  • Relationship Building
  • Motivational and Inspirational
  • Partnership Development
  • Multimedia Communications
  • Corporate Governance

Websites

Certification

  • Certified Public Accountant, Virginia
  • Certified Global Management Accountant

Leadership Programs

  • LEAD Virginia – Class of 2022
  • Leadership Greater Washington- Class of 2019
  • Leadership Arlington – Class of 2013

Boards of Directors

  • Arlington Chamber of Commerce, Past-Chair ‘24; Chair ‘23; Chair-Elect ’22; Treasurer, Jan ‘19 – ’21; Board Member, Jan ‘15 to present
  • Go Virginia Region 7 Council, Member, June ’22 - present
  • Sporting Dog Rescue International, Founder & President, April ’19 - present
  • Marymount University, College of BILT Advisory Board 2024
  • Volunteer Arlington, Advisory Council Member, 2016 - 2020
  • American Brittany Rescue, Chair/VP & Co-Treasurer, 2013- 2019
  • Animal Welfare League of Alexandria, Board Member, 2015-2018
  • Northern Virginia Community College, Business Advisory Board
  • Women of Prince George’s, Board of Advisors
  • Alexandria Convention and Visitor’s Association, Director, Ex-Officio
  • Alexandria Economic Development Partnership, Director, Ex-Officio
  • Alexandria Small Business Development Center, Director
  • Cardinal Bank, Board of Advisors

Additional Information

PROFESSIONAL MEMBERSHIPS

American Institute of CPAs

Virginia Society of Certified Public Accountants

International Downtown Association; NAIOP; ULI

Timeline

INTERIM CHIEF EXECUTIVE OFFICER

District Dogs
07.2023 - Current

CHIEF EXECUTIVE OFFICER

Ballston BID
12.2011 - 06.2023

PRESIDENT/CHIEF EXECUTIVE OFFICER

Alexandria Chamber of Commerce
01.2009 - 01.2011

CHIEF EXECUTIVE OFFICER/CHIEF FINANCIAL OFFICER

The Lorton Arts Foundation
01.2002 - 01.2008

PRIOR ACCOUNTANT & BUSINESS CONSULTANT POSITIONS

Various
01.1993 - 01.2002

Master of Science Degree, Management Information Systems -

George Washington University

Bachelor of Science, Accounting -

University of Scranton

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TINA LEONE, CPA, CGMA