Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tina Lirot

Elmhurst,IL

Summary

Result-driven Field Marketing Representative with a proven track record in conceptualizing and executing impactful promotional campaigns. Strong communication skills, relationship-building abilities, and proficiency in market trend analysis. Achieved exceptional results in enhancing brand visibility, driving engagement, and boosting sales growth. Committed to implementing creative strategies for business development and growth.

Overview

5
5
years of professional experience

Work History

Field Marketing Specialist

OneStream Software
Chicago, IL
11.2021 - Current
  • Managed and tracked a $300K budget for field marketing activities in the Central Region and East Canada.
  • Collaborated with sales teams to ensure successful implementation of campaigns and provided support during event launches and execution.
  • Developed and implemented event campaigns, including promotional content, budgets, venues, catering, entertainment, and special guests.
  • Analyzed prospect and customer data to identify trends and opportunities for campaign improvement.
  • Utilized tools such as HubSpot, Sanity, Asana, Salesforce, and Seismic to manage a go-to-market strategy.
  • Exceeded 2022 and 2023 marketing net-new pipeline goals.

Field Marketing Intern

Revolution Farms
Caledonia, MI
08.2019 - 12.2019
  • Assisted in the development of marketing materials such as brochures, flyers and press releases.
  • Created content for website and social media platforms to increase brand awareness.
  • Monitored competitors' activities to identify potential opportunities for growth.
  • Conducted market research surveys to gain insights into consumer behavior.
  • Analyzed data from campaigns to optimize performance and ROI.

Field Marketing Intern

New Relic
Chicago, IL
04.2019 - 08.2019
  • Led creative efforts on advertising and swag concepts for regional trade shows, working directly with graphic designer contractors.
  • Assisted with event planning, budgeting, and execution.
  • Hands-on experience using Marketo, Yesware, Allocadia, and Salesforce on a daily basis.
  • Planned and set up at various trade shows and events.

Education

Bachelor of Arts - Film, Video And Media

Western Michigan University
Kalamazoo, MI
05-2020

Skills

  • Event Management
  • Trade show management
  • Direct Mail Campaigns
  • Budget Management
  • Relationship Management
  • Sales Enablement
  • Channel Marketing
  • Corporate Communications
  • Data-Driven Forecasting
  • Collaborative Problem Solving
  • Effective Time Management

Timeline

Field Marketing Specialist

OneStream Software
11.2021 - Current

Field Marketing Intern

Revolution Farms
08.2019 - 12.2019

Field Marketing Intern

New Relic
04.2019 - 08.2019

Bachelor of Arts - Film, Video And Media

Western Michigan University

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Tina Lirot