Tina Minasyan
Glendale,CA
Summary
Results-driven Fashion Merchandiser and Content Creator with 10 years of client-focused service, project management and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
10
10
years of professional experience
Work History
Content Creator
YouTube / Instagram
02.2013 - Current
- Promoted and marketed works through social media platforms.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Managed content across multiple platforms for widest audience reach.
- Managed competing deadlines with efficiency.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Created content for websites and online publications.
- Edited and proofread drafts of articles and other documents.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Studied and commented on current news and trends.
- Generated stories to reflect current trends and news to pull audience into website.
Global Sourcing Analyst
Sanctuary Clothing
10.2020 - 08.2021
- Improved forecasting systems to maintain adequate materials and supplies.
- Planning, assembling, and stocking product displays for high profile clientèle i.e. Nordstrom.
- Studied movement of goods to identify gaps in efficiency and other areas needing improvement.
- Maintained accurate, up-to-date documentation of supply chain processes for reliable reference.
- Streamlined office operations using automation, oversaw client communications, managed record tracking and data communication activities.
- Recognized supply chain risks and presented recommendations for risk mitigation.
- Suggested improvements to cut costs and improve supply chain process, incorporating asset utilization, performance measurement and outsourcing approaches.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Analyzed metrics to measure product performance.
Retail Sales Consultant
Sephora
02.2015 - 07.2016
- Oversaw deposits, processed financial transactions and maintained inventory.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Recommended complementary purchases to customers, increasing revenue.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Listened to customer needs and desires to identify and recommend optimal products.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
Manager of Operations
Lush Cosmetics
04.2013 - 12.2014
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
Bachelor of Science - Fashion Merchandising, Product Development
Marist College
Poughkeepsie, NY05.2018
Skills
- Adobe Illustrator, Lightroom, Photoshop
- Advertising Concepts
- Audience Engagement
- Brand Development
- Creative Direction
- Digital Photography
- Marketing and Advertising Strategies
- Microsoft Suite
- PLM Software
- Project Collaboration
- Social Media Content Campaigns
- Staging Shots
Languages
Armenian
Native or Bilingual
English
Native or Bilingual
Timeline
Global Sourcing Analyst
Sanctuary Clothing
10.2020 - 08.2021
Retail Sales Consultant
Sephora
02.2015 - 07.2016
Manager of Operations
Lush Cosmetics
04.2013 - 12.2014
Content Creator
YouTube / Instagram
02.2013 - Current
Bachelor of Science - Fashion Merchandising, Product Development
Marist College
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