Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tina Norwood

Austin,TX

Summary

Goal-oriented Marketing Supervisor with over 20 years of experience in Marketing and Creative Services. Strong skills in planning, execution and operations. Extensive experience in team development and project management. Strengths include solid communication skills, relationship development, problem-solving skills and adapting to change.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Marketing Supervisor

Austin Energy
Austin, TX
04.2018 - Current
  • I currently manage a team of four Digital Graphic Designers, as I continue to be involved in traffic management
  • As a Supervisor, I review the design work for design and branding consistency
  • I ensure that the Digital Graphic Design team stays motivated and continues to produce quality, award-winning work
  • I manage operations for the design team, ensuring that they have the tools to produce their work
  • This includes contract and licensing management for hardware and software purchases
  • I am the Basecamp administrator, as well as the Austin Energy administrator for the City of Austin Bynder account
  • I assist with the management of three budget units
  • I make purchases and payments following Austin Energy’s and the City of Austin’s approved purchasing processes
  • This includes insuring that purchases are equitability made with minority- and female-owned businesses
  • I also manage Internal Communications Campaigns
  • I create Communications Plans when necessary and execute the tactics using various channels
  • Accomplishments: Developed and documented processes and Guidelines and Work Processes (GWP) for the Digital Design and Corporate Communications teams
  • Launched a brand refresh in June of 2018 and led brand training for various units of the utility
  • Instituted a reclass for the Design Team, promoting them to Digital Graphic Designers and providing a pay raise
  • Supported the 2022 American Public Power Association Lineworker Rodeo that was held in Austin
  • This was a large event with many pieces of collateral, including two quick-turn videos
  • I participated in a Diversity, Equity and Inclusion project that assessed our customer program outreach and communications efforts with under-served customers
  • I served on the team that worked with an external agency, but also provided graphic design support for forums that were held with our community members
  • I implemented both Basecamp and Bynder.

Traffic Manager

Austin Energy
Austin, TX
07.2015 - 03.2018
  • At Austin Energy, I was hired to set up a traffic system for the internal Graphic Design Team
  • I managed the Designers’ bandwidth and scheduled their projects
  • I was also the lead for high-profile and complex projects such as Annual Reports, working with high-level stakeholders
  • Typical projects include print and digital advertising, community outreach materials and event support
  • Accomplishments: Developed processes for the creative workflow
  • Launched a project management tool (Basecamp).

Creative Services Project Manager

SunPower Corporation
Austin, TX
03.2014 - 11.2014
  • This was a seven-month contract position as a Project Manager for the internal creative studio
  • Typical projects included print and digital collateral
  • Provided QA and proofreading
  • Managed creative team (including staff in the Philippines), freelancers, vendors and stakeholders
  • Accomplishments: Evaluated several project management tools
  • Presented recommendation, which was approved by upper management, including the CEO
  • Project managed the high-visibility Levi Stadium/San Francisco 49er Sponsorship campaign
  • Dedicated many hours to ensure that the company rebrand was launched on time.

Creative Services Project Manager

Charles Schwab
Austin, TX
09.2012 - 03.2014
  • This was an 18-month contract position as a Project Manager for the internal Creative Studio
  • Typical projects included print and digital collateral
  • Managed stakeholders
  • Accomplishments: Established strong relationships with staff and stakeholders and handled various challenges, which led to a two-month contract to extend to 18 months
  • Received three “SendWord” commendations from three separate stakeholders.

Traffic, Project and Operations Manager

AMD
Austin, TX
03.2009 - 04.2011
  • Managed day-to-day operations
  • Managed traffic staff
  • Scoped and assigned projects to creative team
  • Managed project and studio budgets
  • Tracked and reported project status and progress
  • Managed and met Studio KPIs
  • Managed external freelancers and vendors
  • Established and continually assessed work-flow processes and adjusted as necessary
  • Accomplishments: Established Studio credibility by developing relationships with various AMD stakeholders
  • Managed the growth of the internal creative team
  • Established a reputation as a problem solver
  • Received an AMD Director's Spotlight Award for outstanding achievement in the planning and execution of the corporate re-brand.

Marketing Communications Manager

AMD
Austin, TX
01.2007 - 11.2008
  • Managed projects, branding and strategy
  • Managed external vendors to produce print, video and multimedia projects
  • Developed and managed communications plan
  • Supported various events, including annual event at the World Economic Forum
  • Developed Website content
  • Accomplishments: Reviewed all collateral, including Website, and ensured that all were within brand guidelines
  • Oversaw re-branding of existing print collateral
  • Received the AMD Vice President’s Spotlight Award for outstanding achievement in the planning and execution of the 2007 50x15 Partner Summit.

Marketing Communications Manager

Select Your Rate
Houston, TX
01.2006 - 10.2006
  • Developed and maintained all aspects of the marketing program
  • Interacted with community and local nonprofit leaders to develop mutually beneficial relationships
  • Moved to Austin that Fall
  • Accomplishments: Developed the brand and corporate identity
  • Oversaw the Website development
  • Developed relationships with local non-profits.

Account Executive

Creative Marketing Services
Houston, TX
07.2004 - 10.2005
  • Worked with clients to determine their marketing and advertising needs
  • Developed marketing and media plans and budgets
  • Developed creative briefs for external vendors
  • Managed external vendors
  • Responded to RFPs
  • Accomplishments: Expanded business with their largest client
  • Developed new business with an engineering firm.

Traffic Manager

Lopez Negrete Communications
Houston, TX
05.2002 - 05.2003
  • Managed print and broadcast traffic for external clients
  • Project managed internal and pro bono projects along with new business pitches
  • Accomplishments: Participated in new business pitches to land several new accounts
  • Improved the proofreading process for English translations.

Senior Print Traffic Manager

Bates Southwest
Houston, TX
02.2000 - 10.2001
  • Managed print traffic
  • Managed traffic staff
  • Accomplishments: Traffic managed for pitch team that landed a major telecommunications account
  • Managed a large multimedia project on an extremely tight deadline and budget that won recognition from the client.

Education

Bachelor of Science in Psychology -

University of Houston

Skills

Staff Management

Brand Management

Project Management

Operations Management

Vendor Management

Financial Management

Certification

  • Covey Leadership
  • Federal Emergency Management Agency
  • Lean Six Sigma and Agile training

Timeline

Marketing Supervisor

Austin Energy
04.2018 - Current

Traffic Manager

Austin Energy
07.2015 - 03.2018

Creative Services Project Manager

SunPower Corporation
03.2014 - 11.2014

Creative Services Project Manager

Charles Schwab
09.2012 - 03.2014

Traffic, Project and Operations Manager

AMD
03.2009 - 04.2011

Marketing Communications Manager

AMD
01.2007 - 11.2008

Marketing Communications Manager

Select Your Rate
01.2006 - 10.2006

Account Executive

Creative Marketing Services
07.2004 - 10.2005

Traffic Manager

Lopez Negrete Communications
05.2002 - 05.2003

Senior Print Traffic Manager

Bates Southwest
02.2000 - 10.2001

Bachelor of Science in Psychology -

University of Houston
Tina Norwood