RACHNA SHAH
Syosset,NY
Summary
Digital marketing pro with a proven record in e-commerce. Focus on boosting web traffic, increasing conversions, and growing ROI. Skills in SEO, social media, email marketing, and more. Detail-focused Data Analyst with knowledge in data warehousing, process validation and business needs analysis. Proven to understand customer requirements and translate into actionable project plans. Dedicated and hard-working with passion for Big Data.
Overview
20
20
years of professional experience
Work History
CX Data Analyst Senior Specialist
Arnold Worldwide
- Analyzed customer experience data from various sources, including SEO and social media.
- Utilized data visualization tools to effectively communicate business insights
Digital Marketing Manager
Henkel Consumer Goods Inc.
- Managed high SKU environment, focused on keyword research and optimization
- Optimized paid search campaigns to increase targeted traffic and conversions.
Social Media Director
Amber Court Senior Assisted Living
- Applied industry best practices to create engaging content, manage online communities, and implement paid social advertising strategies
- Managed and grew SEO, PPC, catalog creation, and social media channels
SEO Marketer
Smart Pack USA
- Managed and adjusted paid search investments across key countries continuously
Marketing Analyst
Kaufman Dolowich & Voluck
- Analyzed data and conducted market research to identify potential clients and target markets
Social Media and Catalog Creation
Chic Couture
- Managed social media channels and created product catalogs for a clothing company with a large number of SKUs.
Freelance Consultant
UP360Consulting
10.2015 - Current
- In my career, I've worked with diverse clients across industries, gaining exposure to various fields
- I specialize in implementing digital marketing strategies (SEO, PPC, social media) to boost website traffic and achieve clients' goals
- I conduct thorough market research, spearhead traffic growth through SEO and PPC, and oversee social media ads
- I continuously monitor performance and deliver insightful client presentations.
Affiliate Manager, Digital Marketing Consultant
SiriusXM Holdings
06.2016 - 06.2017
- Managed end-to-end online marketing campaigns, collaborating with affiliates like Ebates, RetailMeNot, coupons.com, and coupon cabin
- Prepared and delivered routine affiliate reports to Senior Management teams using various reporting tools and developed marketing plans for affiliate programs
- Coordinated closely with the design and technical teams to ensure the timely delivery of custom campaigns and creative materials
- Accomplishments: Successfully established a robust social media presence for SiriusXM, maintaining a low CPC and a high ROI.
Digital Marketing and Operations Consultant
The New York Times
11.2012 - 09.2015
- Managed all day-to-day online marketing for www.nytstore.com, overseeing SEO/PPC, banner, 3rd party sites, and affiliate programs
- Took ownership of paid search and organic search programs and developed strategies for email, banner, and 3rd party advertising
- Reported ROI and KPIs to upper management and conducted A/B testing on various client engagement aspects
- Accomplishments: Enhanced SEO for NYTstore.com and increased Google sales by 80%, doubling traffic visibility and impressions
- Achieved a 120% boost in affiliate sales through Commission Junction and implemented a successful Facebook retargeting campaign with AdRoll, resulting in a 115% sales increase with minimal investment.
Web Analytics and Marketing, Senior Associate Consultant
SapientNitro
11.2010 - 07.2012
- Web analytics consultant for a Fortune 500 IT management software and solutions company
- Produced monthly reports for over a dozen business units, including Coca-Cola, Sony, ADT, Sprint, L'Oreal, and more, to assess website visitor acquisition and interaction
- Accomplishments: Collaborated with the business intelligence team to develop an automated reporting solution, reducing production time by 50% and enhancing efficiency
- Reduced data entry errors.
Digital Marketing Analyst
Colangelo Synergy Marketing
02.2008 - 08.2010
- Provided a diverse range of analytics services to clients across different industries, including packaged goods and consumables
- Handled both operational and strategic planning, spanning tasks from website tracking and bug validation to developing marketing plans by product line
- Accomplishments: Timely, detailed, and accurate reporting led to a yearly contract
- I generated weekly, monthly, and quarterly reports for clients such as Arm & Hammer, My Oral Care, Trojan, Pearl Drops, Armand Products, and Newman's Own.
Web Marketing Analyst
Spiegel Brands Inc
04.2005 - 02.2008
- Played a pivotal role in defining online analytics for Spiegel Brand Group, assuming increasing responsibilities
- Responsibilities for Newport News & Spiegel encompassed daily site metric analysis to meet goals, ad hoc reporting, and a $3.6M budget management for various marketing programs
- Managed partner marketing and affiliate programs, site CRM, and customer acquisition initiatives
- Accomplishments: Collaborated with the advertising team to support keyword objectives, resulting in a 35% cost savings and a 45% increase in demand
- Developed affiliate program strategy and managed daily execution, ensuring the success of initiatives.
CRM/Digital Marketing Manager
L'OCCITANE EN PROVENCE
07.2003 - 09.2005
- Developed CRM analytic approaches across diverse retail channels
- Played a key role in marketing and CRM program design, providing strategic insights
- Evaluated customer behavior to enhance modeling and achieve response targets
- Accomplishments: Contributed to quarterly strategic planning with key insights
- Helped formulate an analytic framework for evaluating e-business initiatives
- Maintained proactive KPI reporting for executive leadership.
Education
Marketing
LinkedIn Learning Online Certificates
10.2023
B.A. in Business Administration, Marketing -
York University
01.2000
Skills
- Google Analytics - Data Analysis
- Reporting Software (eg, Google Data Studio, Tableau)
- Key Performance Indicators (KPIs)
- Data Visualization Tools (eg, Excel, Tableau)
- Report Generation - A/B Testing
- ROI Analysis
- Social Media Analytics
- Email Marketing Analysis
- SEO Analytics
- Competitor Analysis
- Marketing Automation
- Custom Reporting
- Marketing Automation: Problem-Solving
- SEO Tools (SEMrush)
- Analytics and Reporting Tools (Tableau, Google Data Studio)
- Data Visualization (Tableau, Google Data Studio, Microsoft Power BI)
- Email Marketing Platforms (MailChimp, HubSpot)
- Google Ads (AdWords)
- Content Management Systems (CMS) (WordPress)
- HTML/CSS: Basic understanding of HTML and CSS for making minor website edits
- Marketing Analytics Software (Adobe Analytics)
- Social Media Management Tools (Hootsuite and Buffer)
- Video Editing Software (Adobe Premiere Pro)
- Marketing Automation Software (HubSpot)
- Adobe Creative Suite (Photoshop, Illustrator)
Timeline
Affiliate Manager, Digital Marketing Consultant
SiriusXM Holdings
06.2016 - 06.2017
Freelance Consultant
UP360Consulting
10.2015 - Current
Digital Marketing and Operations Consultant
The New York Times
11.2012 - 09.2015
Web Analytics and Marketing, Senior Associate Consultant
SapientNitro
11.2010 - 07.2012
Digital Marketing Analyst
Colangelo Synergy Marketing
02.2008 - 08.2010
Web Marketing Analyst
Spiegel Brands Inc
04.2005 - 02.2008
CRM/Digital Marketing Manager
L'OCCITANE EN PROVENCE
07.2003 - 09.2005
CX Data Analyst Senior Specialist
Arnold Worldwide
Digital Marketing Manager
Henkel Consumer Goods Inc.
Social Media Director
Amber Court Senior Assisted Living
SEO Marketer
Smart Pack USA
Marketing Analyst
Kaufman Dolowich & Voluck
Social Media and Catalog Creation
Chic Couture
Marketing
LinkedIn Learning Online Certificates
B.A. in Business Administration, Marketing -
York University
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