Business development professional equipped to drive growth and innovation. Proven track record in identifying opportunities, building strategic partnerships, and leading teams to success. Skilled in market analysis, negotiations, and fostering collaborative environments. Adaptable and results-focused, ready to deliver impactful outcomes.
Led strategic development of marketing asset activation and pillar program plans, resulting in 7.5% growth year on year.
• Owned strategic commercial plans for all RCCB FSOP channels
• Took the lead on the strategic development of marketing asset activation and marketing pillar program plans, to be executed at a local level
• Development and stewardship of localized Picture of Success for each key FSOP channel segment
• Lead a new RGM- OBPPC framework for the FSOP channel and spearhead successfully the strategy and implementation in the market of CA
• Responsible for translating channel commercial and sales plans into relevant business unit pillar programs with supporting tools
• Responsible for Go-To-Market and Headquarter budget management, ordering the tools, inventory, deployment, tracking & analysis of all in-outlet merchandising execution in support of strategic picture of success goals
• Translated channel commercial and sales plans into measurable business goals.
• Implemented call to action sales tools for front-line sales associates which transformed sell-out for 15% vs.prior year.
• Identified new market opportunities and developed sales and marketing strategies.
• Lead Successful Marketing Activation Project at Allegiant Stadium -Raiders in Las Vegas: RED-ZONE level 2