Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

TINA LOUISE PENN

Santa Clarita,CA

Summary

Strategic sales leader with 20+ years of expertise in financial services, payment solutions, and enterprise relationship management. Proven track record of exceeding revenue targets, cultivating high-value client partnerships, and executing end-to-end sales processes from prospecting to contract negotiation. Adept at identifying customer needs, developing innovative solutions, and driving business growth through consultative selling approaches. Combines analytical problem-solving skills with exceptional communication abilities to deliver compelling presentations and build lasting client relationships.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Founder

PayLab Plus
04.2005 - Current
  • Drive revenue growth through strategic sales initiatives, consistently meeting or exceeding annual targets by identifying and capitalizing on market opportunities
  • Cultivate and maintain strong relationships with key clients, resulting in 85% customer retention rate and significant account expansion
  • Lead end-to-end sales processes from prospecting to contract execution, developing compelling business cases and navigating complex negotiations
  • Structure and negotiate commercial contracts with favorable terms, ensuring alignment with business objectives while maintaining compliance standards
  • Implement data-driven customer retention strategies, conducting regular account reviews and leveraging client feedback to optimize service delivery
  • Develop and execute strategic plans for market expansion, identifying new business opportunities and fostering partnerships to enhance market presence
  • Lead comprehensive risk management initiatives, implementing robust assessment frameworks to ensure responsible client solutions and regulatory compliance
  • Collaborate with cross-functional teams to define project scope and deliverables, ensuring alignment with client requirements and business objectives
  • Strategic sales leader with 20+ years of expertise in financial services, payment solutions, and enterprise relationship management
  • Proven track record of exceeding revenue targets, cultivating high-value client partnerships, and executing end-to-end sales processes from prospecting to contract negotiation
  • Adept at identifying customer needs, developing innovative solutions, and driving business growth through consultative selling approaches
  • Combines analytical problem-solving skills with exceptional communication abilities to deliver compelling presentations and build lasting client relationships

Sales Agent Director

Signature Payments
12.1998 - 01.2005
  • Led high-performing sales teams to exceed revenue targets through effective coaching, territory management, and strategic client acquisition strategies
  • Established and maintained positive client relationships through consultative selling approaches and exceptional communication skills
  • Implemented successful customer retention programs utilizing data-driven insights, reducing client attrition by 18%
  • Managed end-to-end software deployment and terminal implementation projects, ensuring seamless integration of payment technologies
  • Developed and delivered compelling sales presentations and proposals tailored to specific client needs and decision-maker levels
  • Collaborated with stakeholders to define engagement scope and project requirements, ensuring alignment with business objectives
  • Negotiated and drafted complex commercial agreements, facilitating deals that aligned with organizational objectives and compliance requirements

Education

Business Management -

College of the Canyons
01.2006

Skills

  • Strategic Client Relationship Management
  • Revenue Growth
  • Business Development
  • Contract Negotiation
  • Commercial Agreements
  • Sales Pipeline Management & Forecasting
  • Solution-Based Selling
  • Consultative Approach
  • Team Leadership
  • Stakeholder Collaboration
  • Risk Assessment & Mitigation Strategies
  • Customer Retention & Loyalty Programs
  • Pricing Strategy & Negotiation
  • Executive-Level Communication
  • Software as a Service (SaaS) Solution Selling
  • Data & Analytics Solution Expertise
  • New Business Development & Lead Generation
  • Consultative Needs Assessment
  • Cross-Functional Team Collaboration
  • Client Needs Analysis & Solution Design
  • Presentation & Pitch Development
  • Account Expansion Strategies
  • Commercial Payments Knowledge
  • RFP Response & Proposal Development
  • Client Objection Handling
  • Value Proposition Articulation
  • Business Case Development

Certification

  • Platinum Supplier Program, WBENC-WEST, 2005-05-01
  • The Supplier Clearinghouse, CPU General Order 156, 2015-05-01
  • Certificate of Completion, Sandler Training, 2014-12-01
  • National Women's Business Enterprise Certification, Women's Business Enterprise Council West, 2014-11-01

Timeline

Founder

PayLab Plus
04.2005 - Current

Sales Agent Director

Signature Payments
12.1998 - 01.2005

Business Management -

College of the Canyons

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TINA LOUISE PENN