Tinashe Charles Chagweda
Brooklyn,NY
Summary
Dynamic social media coordinator with a proven track record at Zimbabwe Tourism Authority and Mutupo Wine Collection, where I launched a successful brand event and enhanced online engagement through compelling content creation. Skilled in content marketing and communication, I excel at driving audience growth and strengthening brand identity across platforms. Experienced with content creation, audience engagement, and social media management. Utilizes creative strategies to enhance brand presence and foster community interaction. Track record of driving successful campaigns and maximizing platform effectiveness.
Overview
6
6
years of professional experience
Work History
Social Media Coordinator
Mutupo Wine Collection
01.2022 - Current
- Organized the Launch of the brand on the 19th of February 2022 in Harare at Utano Restaurant. Event featured various artists like Nyasha David , Dj Madeherbelieve and Takura . Invited the Zimbabwe Tourism Authority as the guest.
- Created social media content with consistent content and tone.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
Marketing Intern
Zimbabwe Tourism Authority
08.2019 - 09.2020
- Contributed to a national advert showcasing top Harare restaurants, boosting tourism appeal.
- Appointed by the Minister of Tourism to lead a youth team for rebranding destination Zimbabwe.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
Education
Masters In Digital Marketing And Media -
Yeshiva University
New York, NYHonors Degree In Hospitality And Tourism -
Chinhoyi University of Technology
Chinhoyi, ZimbabweSkills
- Creative
- Social Media : content creation, scheduling, community engagement ( Instagram, TikTok )
- Content Marketing
- Faster learner
- Excellent attention to detail
- Communication: Excellent written and verbal communication, team collaboration and presentation skills
Accomplishments
- Launched a Wine brand in Zimbabwe called Mutupo.
- Collaborated with many established organizations and brands to market the brand Mutupo Wine collection.
- Featured on a national advert in Zimbabwe to market Zimbabwe's best restaurants.
- Appointed by the then Minister of Tourism to lead a group of youth to rebrand Zimbabwe.
- Managed to sale the wines at popular restaurants e.g Gava's Restaurant ( traditional restaurant)
Languages
English , Shona
Timeline
Social Media Coordinator
Mutupo Wine Collection
01.2022 - Current
Marketing Intern
Zimbabwe Tourism Authority
08.2019 - 09.2020
Masters In Digital Marketing And Media -
Yeshiva University
Honors Degree In Hospitality And Tourism -
Chinhoyi University of Technology
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