Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Tingting Wei

Kirkland,WA

Summary

Results-driven marketing professional with over nine years of experience in the advertising industry, specializing in digital advertising. Proven track record of successfully optimizing advertising campaigns to achieve client objectives. Skilled in communication, problem-solving, and providing exceptional customer service. Proficient in marketing strategies, ad optimization, and campaign management.

Overview

11
11
years of professional experience

Work History

Dog Training Assistant (Volunteer)

Seattle Humane Society
04.2019 - 08.2019

Account Executive

Henrijiayer Technology Co., Ltd
01.2017 - 01.2018

- Communicated and completed contracts, ensuring accuracy and timeliness.

- Achieved 100% accuracy in invoicing and successfully encouraged clients to make timely payments.

- Developed and executed marketing strategies for client product promotion while managing budgets effectively.

- Resolved client issues efficiently, ensuring high levels of client satisfaction.

- Prepared and presented monthly reports on campaign metrics and results to clients.

Advertising Marketing Optimization

Autohome Inc.
01.2016 - 01.2017

- Managed ad resources and successfully launched and corrected ad errors.

- Optimized ad effectiveness through the use of demand-side platform (DSP) exposure, monitoring budgets, bids, and other key metrics.

- Created compelling advertising copy and suggested graphics for display ads to maximize engagement.

- Analyzed advertising performance metrics and reported on web traffic to assess campaign effectiveness.

Advertising Manager Assistant

Bitauto Holdings Limited
01.2009 - 01.2016

- Managed ad resources for various platforms, including www.yiche.com, m.yiche.com, and the yiche app.

- Ensured accurate and timely delivery of ads according to contracts.

- Generated Double Click links and provided comprehensive ad data reports to clients.

Education

Bachelor of Environment Engineering -

Capital University of Economics and Business
01.2009

Skills

    - Digital Advertising Campaign Management

    - Marketing Strategy Development

    - Ad Optimization

    - Client Relationship Management

    - Data Analysis and Reporting

    - Communication and Problem-Solving

Additional Information

US PERMANENT RESIDENT

Timeline

Dog Training Assistant (Volunteer)

Seattle Humane Society
04.2019 - 08.2019

Account Executive

Henrijiayer Technology Co., Ltd
01.2017 - 01.2018

Advertising Marketing Optimization

Autohome Inc.
01.2016 - 01.2017

Advertising Manager Assistant

Bitauto Holdings Limited
01.2009 - 01.2016

Bachelor of Environment Engineering -

Capital University of Economics and Business
Tingting Wei