Results-driven marketing professional with over nine years of experience in the advertising industry, specializing in digital advertising. Proven track record of successfully optimizing advertising campaigns to achieve client objectives. Skilled in communication, problem-solving, and providing exceptional customer service. Proficient in marketing strategies, ad optimization, and campaign management.
- Communicated and completed contracts, ensuring accuracy and timeliness.
- Achieved 100% accuracy in invoicing and successfully encouraged clients to make timely payments.
- Developed and executed marketing strategies for client product promotion while managing budgets effectively.
- Resolved client issues efficiently, ensuring high levels of client satisfaction.
- Prepared and presented monthly reports on campaign metrics and results to clients.
- Managed ad resources and successfully launched and corrected ad errors.
- Optimized ad effectiveness through the use of demand-side platform (DSP) exposure, monitoring budgets, bids, and other key metrics.
- Created compelling advertising copy and suggested graphics for display ads to maximize engagement.
- Analyzed advertising performance metrics and reported on web traffic to assess campaign effectiveness.
- Managed ad resources for various platforms, including www.yiche.com, m.yiche.com, and the yiche app.
- Ensured accurate and timely delivery of ads according to contracts.
- Generated Double Click links and provided comprehensive ad data reports to clients.
- Digital Advertising Campaign Management
- Marketing Strategy Development
- Ad Optimization
- Client Relationship Management
- Data Analysis and Reporting
- Communication and Problem-Solving
US PERMANENT RESIDENT