Tinne Teugels

Assisting fintech brands and B2B tech challengers multiply their impact in the marketplace by applying category-specific expertise, innovative strategies, and emerging technologies. Offering comprehensive strategic advice and holistic marketing and communication programs to build and amplify brands and drive sustainable growth.

• Conceptualized and executed marketing strategies and managed operations in collaboration with executive teams to bolster long-term business goals, leading to sustained growth, brand amplification, successful exits, and resulting in numerous and consistent client endorsements.
• Managed account finances, including budget oversight, billing processes, and monthly profit and loss assessments, while achieving financial objectives. Communicated program results and projections to executives, investors, and stakeholders.
• Collaborated with industry analysts and influencers to conduct and evaluate market research and adjust marketing strategies to evolving industry dynamics and competitive landscapes.
• Fostered culture of innovation and teamwork, leading to numerous client wins and long-term partnerships.
• Nurtured strong partnerships with external partners, ensured alignment among cross-functional and regional client teams, and provided strong leadership to optimize collaboration, resources, and positive outcomes.
• Represented client organizations at industry conferences and events. Implemented geo-targeting campaigns for increased visibility, resulting in immediate sales pipeline boost, sales-qualified leads, and retargeting opportunities.
• Introduced data science to clients’ PR programs and spearheaded novel approaches such as programmatic advertising to enhance brand visibility further or launch new products among shrinking media channels and changing news consumption.
• Reimagined clients' social media strategies and objectives, resulting in notable engagement and growth, with one start-up's YouTube channel significantly outperforming those of Fortune 500 companies.
• Successfully introduced new brands, services, and products through integrated blend of digital, traditional, and social media marketing, with these approaches leading to significant recognition and paths to future growth.
• Captivating storyteller with a knack for crafting authentic brand narratives and identities, strategically positioning clients for success.
• Proven track record in supporting executive teams during investment rounds and M& activity.

• Designed marketing function and closely aligned its strategy with sales to speed up and improve existing business development efforts, transforming 'Velocity' into a widely recognized brand.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Managed a multi-million-dollar budget, leading a global team of 30-50 members and various vendors, developing and implementing creative solutions to complex challenges, and enhancing client and partner engagement across diverse channels.
• Exercised leadership capabilities by successfully motivating and inspiring others and working efficiently and productively with all team members.
• Proven ability to learn quickly and adapt to new situations.
• Spearheaded performance marketing initiatives that quadrupled lead qualification in just four months and significantly bolstered channel and direct sales.
• Championed and executed cross-functional initiatives across departments and partner channels to consistently exceed marketing KPIs and achieve business goals for bottom-line profits. Infused these strategies with creativity to catapult the company from an emerging brand to a category leader.
• Unlocked new revenue streams and paved the way for multiple acquisitions and a successful exit for the company.
• Sourced and managed third-party vendors.

• Led the New York operation for a global digital marketing and public relations consultancy and transformed a cost center into an award-winning team that outperformed its peer regions, ultimately leading to record highs in client satisfaction and sales revenue.
• Provided mentorship and career path to a diverse team of digital marketing, public relations, and industry analyst relations professionals, achieving lowest employee attrition across the business.
• Oversaw global and regional public relations, industry analyst relations, social media, and digital marketing programs for Fortune 500 and emerging fintech and B2B tech brands.
• Devised and executed go-to-market strategies, introducing many firsts to market and yielding measurable, positive outcomes such as brand lift. Planned and organized conferences and bespoke client events.
• Steering messaging sessions led to successful product launches, funding rounds, and exit strategies.
• Fostered positive relationships with transatlantic journalists in national business and trade media. Drafted engaging and on-brand press releases, web content, speeches, advertising and social media copy, newsletters, and articles for company executives and advised on media talking points, establishing thought leaders, and impacting client sales.
• Prepared RFP and RFQ responses for new business pitches and presentations.