Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tisha Scheifele

Holland,USA

Summary

Experienced sales and event professional with a proven track record in hospitality management, event planning, and operations. Skilled in executing top-tier events and proficient in all planning and operational procedures related to catering and hospitality management. Known for troubleshooting and resolution skills, as well as strong communication abilities.

Overview

24
24
years of professional experience

Work History

Independent Executive Household Assistant

Private Clientele
01.2020 - Current
  • Responsible for onsite household care and management of multiple executive families
  • Planning and executing business retreats, family rehearsal dinner at Castle Park, wedding event at private lakeshore property
  • Providing oversight of client's AirBnB

Private Events Manager

RESERVE WINE AND FOOD
01.2018 - 11.2021
  • Responsible for increasing private event sales, elevating brand, and creating and implementing market strategy. Accomplishments included:
  • Increased private event sales by 20% in 20 months.
  • Exceeded securing full venue buyout goal for 2019.
  • Exceeded Windquest Board of Directors 2018 and 2019 expectations.
  • Built and enhanced existing business relationships with local, regional, national and global clientele.
  • Conducted in-depth market analysis of West Michigan competitors.
  • Implemented new standards of operation to increase brand awareness.
  • Created and hosted multiple by-invitation-only events to showcase Reserve to regional business stakeholders, executive management, executive assistants, and event planners.

Social Catering & Events Manager

THE INN AT PERRY CABIN BY BELMOND
05.2010 - 09.2016
  • Responsible for generating revenue by marketing the 78-room, 4 Star / 4 Diamond Inn as a premier wedding destination to the luxury travel market.
  • Major responsibilities:
  • Generated sales revenue in excess of $1M+ for room accommodations and catering & venue revenue annually.
  • Identified and attended key conferences to explore new partnerships and collaborations within wedding industry media and resources.
  • Vetted and secured preferred vendor list to create a collection of local, regional and nationally recognized professionals and cultivated strong partnerships.
  • Managed all contracting processes, including contract negotiations, collection and tracking of deposits, reconciliation of costs, collection of monies owed and/or processing credits due and credit processing.
  • Served as a group’s Event Service Manager, preparing detailed Banquet and Event Orders and Group Resumes, managing all room blocks with Inn’s Reservation Coordinator, and led pre-conference and post-conference debriefing meetings.
  • Worked simultaneously on current and future dates, planned as much as two years ahead.
  • Conducted marketing initiatives; including high-end FAM trips, trade show exhibits, placement of events in industry publication and websites, advertising placements and a collaboration that resulted in a 30-page magazine feature of the Inn.

Banquet Manager

The Inn at Perry Cabin
05.2010 - 09.2011
  • Responsible for on-site management of all contracted events taking place (up to 15 per week) Major responsibilities:
  • Designed and executed venue set-ups to maximize client’s vision, format, service, and timeline, including offsite events, corporate meetings, tented events and social events.
  • Led BEO Review Meetings with culinary, banquet, and executive teams.
  • Worked with the sales, catering, restaurant, and culinary departments to ensure guest satisfaction and department revenue.
  • Served as “point of contact” for clients, contracted vendors, and internal departments.
  • Implemented on-the-fly solutions to overcome unforeseen obstacles on the day of event.
  • Managed, scheduled and mentored a banquet team of 20 full time and up to 40 seasonal staff, and performed annual performance evaluations.

Independent Event Manager and Caterer

01.2002 - 05.2010
  • Operated a full service, up market establishment offering event planning and culinary design for individuals, businesses, and nonprofit organizations in West Michigan. Directed and monitored all activities associated with creating unique one-of-a-kind customized events based on client visions.
  • Corporate retreats, incentive celebrations, holiday parties of 50 to 500 guests.
  • Clients included: Brilliance Corporation, Broward Yachts, Council of Michigan Foundations, , Grand Valley State University, JSJ Corporation, Haworth, Herman Miller, Holland Area Arts Council, Prince Corporation, Shedd Aquarium and political events.
  • Venue site selections included: Gerald R. Ford Museum, The GRAM, Haworth Global Corporate Headquarters, Felt Mansion, Hilltop Conference Center, Historic Castle Park, Holland Museum, Park Theatre Lake Michigan Private Estates, and Yachts.

Education

Specialized Education & Psychology

Illinois State / Grand Valley State University

Skills

  • Brand strategy
  • Budget forecasts
  • Sales growth strategies
  • Market expansion initiatives
  • Culinary menu planning
  • Strategic marketing
  • Contract Negotiation
  • Partnership development with vendors
  • Team recruitment and training
  • Financial Data management

Timeline

Independent Executive Household Assistant

Private Clientele
01.2020 - Current

Private Events Manager

RESERVE WINE AND FOOD
01.2018 - 11.2021

Social Catering & Events Manager

THE INN AT PERRY CABIN BY BELMOND
05.2010 - 09.2016

Banquet Manager

The Inn at Perry Cabin
05.2010 - 09.2011

Independent Event Manager and Caterer

01.2002 - 05.2010

Specialized Education & Psychology

Illinois State / Grand Valley State University