TITILOPE O. OLUBIYI
Upper Marlboro,USA
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
22
22
years of professional experience
Work History
Communications Adviser
Nigeria Sovereign Investment Authority
04.2023 - Current
- Collaborated with senior leadership to develop and execute NSIA’s comprehensive internal and external communications strategy to support the overall mission and objectives
- Helped define and implement a multi-channel content plan for the Communications department and oversee or advise on the creation of internal and external communications including press products and media outreach, multiple social media channels, website and design, research reports, and other content.
- Enhanced NSIA's relationships by providing strategic communications advice and crafting tailored messaging.
- Streamlined internal communication processes, improving team collaboration and productivity.
- Managed crisis communications with timely and appropriate responses, mitigating potential negative impacts on the company''s reputation.
- Trained junior team members in effective communication techniques, boosting their professional development and performance.
- Wrote compelling press releases, articles, and op-eds that generated significant media coverage for clients.
- Identified opportunities for proactive storytelling, showcasing client successes through various communication channels.
Head, Corporate Communications & Vice President
Nigeria Sovereign Investment Authority
12.2017 - 03.2023
- Worked at Vice President level, Responsible for the development and execution of integrated marketing communications plans and related budget; hired, trained, and managed the marketing and communications support teams; handled financial communications for the Authority; developed communications policies and standard operating procedures; built relationships with regulators and partner organisations; provided tools for perception management and reputation enhancement; managed the NSIA brand as well as some of its subsidiary brands; planned and executed NSIA corporate events, orchestrated the developed and deployment of digital assets; oversaw internal and external communication including website, social media, public relations and community engagement
- Revamped social media strategy which resulted in a 25% increase in engagements across all social channels.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Communications Adviser
Nigeria Sovereign Investment Authority
07.2015 - 12.2017
- Established perception baseline and set clear target outcome for NSIA’s reputation and brand.
- Developed comprehensive communication plans for NSIA, resulting in broader and stronger stakeholder engagement.
- Developed communications policies and set-up digital assets; created strategic social media plans and managed its implementation;
- led NSIA crisis communication and measured/reported results on all communications programmes (performance, insights and analytics)
- Collaborated closely with executive leadership to develop corporate narratives aligned with company objectives and values.
- Established strong working relationships with key media contacts, ensuring positive publicity for clients'' achievements or announcements.
- Advised C-suite executives on best practices for delivering impactful presentations at industry events.
- Formulated and communicated new ideas and suggestions that improved overall operation.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Senior Manager
SEC Nigeria
01.2011 - 06.2012
- Achieved operational excellence by streamlining processes and implementing best practices;
- Created and implemented a paid advertising campaign that led to a 20% increase in conversions and a 40% increase in web traffic;
- Collaborated with the sales team to revamp product packaging based on consumer behaviour and preferences, contributing to a 5% increase in sales;
- Built a multifunctional communications team; developed and implemented enterprise-wide corporate communications strategy to strengthen the company's brand and influence patronage;
- Deployed customer acquisition marketing tactics to enhance customer (insured) acquisition; drove the positioning of Wapic as Africa’s most respected insurance company;
- Coordinated all market research, communications planning and branding activities across the group to deliver target outcomes and drive product introduction/launch;
- Oversaw the brand planning process; managed the company’s strategic stakeholder engagement, particularly with regulatory and quasi-regulatory institutions;
- Co-developed and manage investor relations platform; coordinated all corporate all events and served as a trusted communications adviser for senior leadership, working closely with the Executive Management.
Communications Adviser & Deputy Manager
Access Bank Plc
01.2009 - 12.2010
- Supported the SEC Director General’s front office in developing an integrated marketing communication strategy; developed communications and branding tool kits for the SEC;
- Provided communications support for capacity building initiatives including outreach programs, workshops and conferences.
- Developed strong relationships with stakeholders to facilitate smooth communication and project completion.
- Provided media management and public relations support; enabled significant cost reduction in flighting plan from planning publications in advance;
- Served as project lead on project 50 – for celebrating 50 years of capital market regulation.
- Designed event management framework for SEC corporate events and coordinated SEC events including conferences, workshop and meeting with market operators and supported development and printing of marketing literature, including 2010 Annual Report, Understanding the capital market and the monthly SEC insider.
- Optimized internal workflows by identifying bottlenecks in processes and implementing efficient solutions for increased productivity.
Head, Subsidiaries | Assistant Manager
Corporate Communications
- Performed rigorous market research and analysis to optimize existing marketing strategies, resulting in a 10% increase in lead generation in 2 West African subsidiaries; deployed Bank’s integrated marketing plan across the banking subsidiaries; enable adoption of Group Communications policies across banking subsidiaries and ensured consistency in brand manifestation across the Group; ensured a top 3 positive perception index for the Group in any market of operation; facilitated timely brand migration for revised visual language across the Group; developed country specific advert campaigns for subsidiaries in 7 countries (Burundi, Côte d’Ivoire, Democratic Republic of Congo, Ghana, Sierra Leone, The Gambia and Zambia); coordinated public relations, media management, advertising and CSR activities across international operations including Brand audits and agency management and provide strategic support to the Group CEOs’ Office by serving as a member of the secretariat team for the Bankers’ Committee, coordinating report documentation and circulation to key stakeholders and participation in the Group’s Assets and Liability Meetings (ALCO) across subsidiaries and matching the ALCO position with the target marketing plans.
Team Member, Corporate Communications
Access Bank Plc
01.2006 - 12.2008
- Worked the team to coordinate the Bank’s communication programs, research and perception study;
- Served as back up to team lead during all key stakeholder events including Annual General Meetings, EGM, Customer Forum, board meetings, product launch, branch launches, subsidiary launch, year-end corporate events and bank sponsored events, providing end-to-end marketing support;
- Managed the Bank’s sponsorship initiative covering budgeting, framework development and post-event impact assessment,
- Served as business partner for product communications for both Asset and Liability products across Commercial and Corporate Banking Division
- Managed the CEO’s internal communication programme and supported the Investor Relations team, working to ensure effective communication.
Relationship Banker, Commercial Bank Group
Access Bank Plc
07.2003 - 12.2005
- Outperformed annual liability target of N200million in cabal position and supported attainment of N1.5billion branch liability target;
- Maintained performing asset portfolio of N500million
- Increased customer count by 20%, developing new relationships for both liability generation and risk asset creation;
- Served as support for Group Head’s office - assisting with credit analysis, preparation of facility approval memos and credit recommendations to management;
- Ensured zero default on risk assets;
- Drove complete account maintenance and documentation of customer accounts;
- Increased client satisfaction by providing timely and accurate account statement;
- Assisted in budget preparation and monitoring, contributing to cost-saving measures within the unit and region.
Youth Corper / Customer Service Officer
Union Bank Plc (formerly Universal Trust Bank)
01.2002 - 12.2002
- Served as branch cash officer
- Served as customer service officer;
- Created accounts/customer profiles on the bank’s operating system;
- Conducted account maintenance activities,
- Undertook accounts call-over and client statement generation.
Education
BSc. - Chemical Engineering
Obafemi Awolowo University
2001
ACCA (In view – Currently at Final -
Skills
- Strategy (Development & Execution)
- Budgeting
- Financial Communication
- Media / Crisis Management
- Public Relations & Reputation Management
- Stakeholder Management
- Digital & Social Media Marketing
- Project Management
- Events Management
- Brand Management
- MS Office Applications
Affiliations
- Associate, American Institute of Certified Public Accountants
Timeline
Communications Adviser
Nigeria Sovereign Investment Authority
04.2023 - Current
Head, Corporate Communications & Vice President
Nigeria Sovereign Investment Authority
12.2017 - 03.2023
Communications Adviser
Nigeria Sovereign Investment Authority
07.2015 - 12.2017
Senior Manager
SEC Nigeria
01.2011 - 06.2012
Communications Adviser & Deputy Manager
Access Bank Plc
01.2009 - 12.2010
Team Member, Corporate Communications
Access Bank Plc
01.2006 - 12.2008
Relationship Banker, Commercial Bank Group
Access Bank Plc
07.2003 - 12.2005
Youth Corper / Customer Service Officer
Union Bank Plc (formerly Universal Trust Bank)
01.2002 - 12.2002
Head, Subsidiaries | Assistant Manager
Corporate Communications
BSc. - Chemical Engineering
Obafemi Awolowo University
ACCA (In view – Currently at Final -
Similar Profiles
ABAYOMI IBRAHIMABAYOMI IBRAHIM
IT SUPPORT TECHNICIAN (CONSULTANT) at Nigeria Sovereign Investment Authority, FCTIT SUPPORT TECHNICIAN (CONSULTANT) at Nigeria Sovereign Investment Authority, FCT
Fatima MohammedFatima Mohammed
Junior Analyst at Nigerian Sovereign Investment Authority (NSIA)Junior Analyst at Nigerian Sovereign Investment Authority (NSIA)
Joy OluomaJoy Oluoma
Food Technologist at Aqua Rapha Investment Nigeria LimitedFood Technologist at Aqua Rapha Investment Nigeria Limited