Titus Carlson

Commercial Sponsorship Coordination:

• Developed and executed commercial sponsorship strategies, raising over $350,000 for air shows and MWR programs.
• Managed 35+ sponsorship contracts, enhancing acquisition through redesigned solicitation packets, increasing success rate by 20%. Solicited, negotiated, and fulfilled commercial sponsorship contracts for the U.S. Air Force, enabling local and national organizations to market to the military community.
  

Marketing Director Responsibilities:

• Implemented comprehensive marketing strategies, increasing MWR program awareness by over 50%.
• Conducted market research, segmentation, and campaign development, enhancing customer engagement by 40%.
• Provided strategic communications advice, managing websites, press releases, and event planning.
• Led teams in securing sponsorships for events like the 2023 So Cal Airshow.
  

Event Planning and Coordination:

• Coordinated large-scale military events with up to 400,000 attendees.
• Led marketing research efforts, ensuring effective implementation and promotion.
• Collaborated with military community representatives to ensure successful event planning and execution.
  

Campaign Performance Metrics:

• Developed and coordinated the execution of integrated marketing campaigns and tactics.
• Created campaign assets, including messaging, collateral, and digital content, that contributed to overall campaign success.
• Led and supported event messaging and execution as part of an integrated campaign plan to achieve industry goals.
• Delivered campaign assets on time and on budget.
• Worked with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success.
• Tracked campaign progress at every step, managing campaign activity reports and ROI analytics.
• Provided a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports.
• Worked with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance.