TJ Beach

• Lead influencer strategy: Developed inception to completion influencer programs for Meta Quest 3 and Ray-Ban Meta smart glasses while managing budgets of $1.2M - $4.2M. Led a team to secure 50+ creators per campaign. Personally contracted and managed 20+ creators per campaign.

• Integrated teamwork: Collaborated across Talent Management, Creative, Finance and Legal departments to ensure campaign cohesion.
• Influencer management: Built relationships and worked with Creators across gaming, lifestyle, fitness, travel, cooking and comedy verticals to create ambassadorial style programs for Meta based on post performance.
• Account leadership: Managed client relationships with daily/weekly syncs for campaign updates, presented budgets and created performance reports on a campaign by campaign basis. Increased client satisfaction by consistently delivering high-quality account management services.

Led and mentored a diverse team of 10+ individuals, ensuring smooth project execution for over 150 creator campaigns while fostering relationships on both Client and Talent sides of the business. Managed over $40MM worth of creator campaigns resulting in a cumulative total of over 1 Billion views (during company tenure).

Worked with thousands of artists, athletes and content creators for AAA and mobile game brands including Ubisoft, WB Gaming, Square Enix and Tencent. Approved pricing and overall creator strategy.

Specific projects include: Rainbow Six Siege, Assassins Creed and Far Cry franchises (Ubisoft), Multiversus (WB Games) Marvel Snap (Bytedance), and Starlink Battle For Atlas (Ubisoft + Nintendo), Mario Rabbids (Ubisoft + Nintendo)

• Collaborates with clients and Creators to create meaningful and entertaining content across YouTube, Twitch, TikTok and Instagram.
• Establishes KPI benchmarks and pricing standards
• Leads internal cross-team collaborations and training.
• Coaches and mentors direct reports.
• Oversees operations and provides corrective feedback to achieve daily and long-term goals.

• Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
• Planned, created and maintained a posting cadence along with social media calendar while coordinating with sales, creative and compliance teams.
• Moderated posts for FTC and FDA compliance
• Created monthly and yearly wrap-up reports comprehensive of all social posts and initiatives.
• Promoted and advocated for international company conventions and events by creating posts, coordinating and managing contests/give-aways and being on site for content capture.

• Provided extensive research and information analysis for Huggies and Kotex projects.
• Collaborated cross-functionally with planning and other teams to cement partnerships and achieve mutual goals.
• Participated in planning meetings, noting all key information to disseminate to project stakeholders.
• Conducted site assessments to verify plan accuracy and feasibility of proposed developments.