TJ Kim
Strategy And Growth Marketing Executive
Fairfax,VA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Director of Marketing and Business Development
Riot Racers
Phoenix, AZ
01.2022 - Current
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Spearheaded Riot Racers most successful NFT drop by minting out the Apollo Collection within hours
- Increased daily volume of user played races by more than 4,000%
Marketing Consultant
Dgen Network
01.2022 - Current
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Regularly updated and edited content for dgen.network.
- Conducted market research and reported on clients' competition.
Digital Marketing Consultant
Self-employed
Fairfax, VA
01.2018 - Current
- Determined the most suitable business models for start-up businesses.
- Developed suitable digital marketing strategies based on clients' business models.
- Evaluated brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
- Calculated clients' return on ad spend (ROAS) and comparing it against industry averages. - Evaluated clients' marketing budgets and allocating spending on various marketing needs accordingly.
- Assisted clients in launching new websites and apps.
- Assessed clients' current digital marketing strategies and suggesting improvements accordingly.
- Performed SEO audits to identify various issues impacting clients’ search engine performance.
- Identified new opportunities to encourage customer engagement.
Director of Marketing and Business Development
Jordan's Way Charities
Safety Harbor, FL
07.2020 - 02.2021
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises
- Developed and executed strategic initiatives to implement key changes and improvements in business
- Identified investment opportunities, threats and challenges to accurately forecast company budget
- Enhanced marketing exposure through effective website content management and direct correspondence with potential clients
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Director of Sales
Dreamhome Remodeling
Springfield, VA
04.2019 - 06.2020
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
Restaurant Owner
Yokoso Japanese Steakhouse & Sushi Bar
Homestead, PA
02.2005 - 02.2018
- Spearheaded menu and staff development through detailed training and facilitation of staff meetings.
- Sourced vendors, negotiated contracts and managed efficient deliveries of high-quality supplies.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Set employee schedules, delegated work and monitored food quality and service performance.
Education
BBA - Marketing
University of Pittsburgh
Pittsburgh, PA 08.2002 - 05.2006
Skills
Branding
Host of The NFT Night Shift
One of the top Web3/NFT podcasts that discusses current market conditions, upcoming projects, strategies and all news related content in the space.
Timeline
Director of Marketing and Business Development
Riot Racers
01.2022 - Current
Marketing Consultant
Dgen Network
01.2022 - Current
Director of Marketing and Business Development
Jordan's Way Charities
07.2020 - 02.2021
Director of Sales
Dreamhome Remodeling
04.2019 - 06.2020
Digital Marketing Consultant
Self-employed
01.2018 - Current
Restaurant Owner
Yokoso Japanese Steakhouse & Sushi Bar
02.2005 - 02.2018
BBA - Marketing
University of Pittsburgh
08.2002 - 05.2006
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