TJ Sanders
Project/Influencer Manager
Jacksonville,FL
Summary
Veteran project and production manager with a deep knowledge of livestreaming, sponsorships, and gaming. Adept at managing and building relationships with influencers and communities around gaming and branded initiatives. Articulate and creative problem-solver with the ability to help execute complex projects from start to finish. Proficient in planning creative initiatives, budgeting, managing deadlines and deliverables, and community outreach. Experience managing multi-million dollar media sponsorship and livestream programs with influencers for large North American brands and ad agencies.
Overview
2025
2025
years of professional experience
Work History
Twitch Program Activation Manager
Amazon Brand Partnership Studio
6 2021 - Current
- Oversee execution of branded content on Twitch live streams and social media.
- Work with clients to ideate branded content goals and strategies. Align various teams on brands' goals, and serve as advocate for both client and Twitch to cultivate meaningful partnerships.
- Manage relationships with content creators, third-party production companies, and various vendors.
- Creating budgets and schedules for branded content and managing timelines to ensure branded content stays on track and is executed well. Currently manage budgets for media spends over $2 million each.
- Provide creative input on branded integrations and serve as a bridge between brands and gaming communities to ensure branded content comes across as authentic
- Coordinate between Sales, Client Services, and Influencer teams to communicate action items and deadlines
- Work with influencers and content creators (including their teams/management) in live broadcast environments to ensure that branded content is being executed to client standards.
Associate Esports Broadcast and Production Manager
Blizzard Entertainment
03.2017 - 01.2021
- Premiere on-air talent for all major Hearthstone Esports programs and broadcasts from 2015-present
- Managed all Hearthstone Esports on-air talent; including budgets, negotiations, contract execution, feedback and coaching. This includes scouting for rising stars, and developing former players into broadcasters
- Planned, organized, and managed content portfolio for Hearthstone Esports. This includes seeing each individual content piece through from ideation to post-production and delivery
- Managed community creators and official content library (both live and YouTube) of the Hearthstone Esports program at Blizzard
- Lead creative content as well as branded and sponsored content initiatives for Hearthstone Esports
- Worked with brands and partners to plan and execute branded initiatives
- Experience working with tight and detailed budgets - tasked with finding creative solutions to deliver high quality content in the face of decreasing year-over-year budgets.
On-Air Talent
Freelance
03.2012 - 03.2017
- Freelance on-air esports talent with experience as both host and analyst for Hearthstone, League of Legends, Starcraft 2, Heroes of the Storm, and Overwatch
- Experience working with a wide-range of talent, creators, and broadcasters across many different Esports titles and genres
- Built meaningful connections and relationships with developers, Esports managers, and industry professionals
- Primarily worked contracts for Blizzard Entertainment on the Hearthstone Championship Tour and Hearthstone Collegiate - was contracted as a premiere on-air talent for most Hearthstone Esports events during 2016 and in 2017 until I joined the company full-time
- Regularly reached concurrent live audiences of more than 100,000 people - including a peak of over 250,000 live viewers during the 2016 Hearthstone World Championship Finals at BlizzCon.
Education
Bachelor of Arts in Broadcast Journalism -
George Mason University
Fairfax, VA 08.2008 - 2011.05
Skills
Project Management
Community Management
Influencer Management
Creative Production
Post-Production Workflows
Budget Management
Branded Content
Google Suite and Microsoft Suite Proficiency
Advanced Knowledge of Twitch, Discord, YouTube, Reddit
Project Management Tools Including - Asana, Jira, AirTable, Trello
Timeline
Associate Esports Broadcast and Production Manager
Blizzard Entertainment
03.2017 - 01.2021
On-Air Talent
Freelance
03.2012 - 03.2017
Bachelor of Arts in Broadcast Journalism -
George Mason University
08.2008 - 2011.05
Twitch Program Activation Manager
Amazon Brand Partnership Studio
6 2021 - Current
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