TJ Wilson
West Palm Beach,FL
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
9
9
years of professional experience
Work History
Director of Client Services
Blue Interactive Agency
Fort Lauderdale, FL
12.2023 - Current
- Generated a 550% increase in client social following for a national boxing brand through innovative marketing campaigns and strategic content development.
- Successfully reduced Cost Per Acquisition (CPA) for a Rehab Center by over 200% within the first three months by implementing an upgraded marketing strategy.
- Established and managed a marketing internship program in collaboration with local universities, resulting in the hiring of 5 interns, 3 of whom transitioned into full-time employees.
- Led a team of 12 professionals, providing guidance and oversight in SEO, content creation, and client servicing.
- Launched new platforms including Handshake for intern hiring, Zoominfo, PhantomBuster, and more, resulting in increased business opportunities and client acquisition.
- Generated over $50K in net new business accounts in my first year, demonstrating exceptional sales and business development skills.
Director of Growth Marketing
REEF
Miami, FL
10.2020 - 12.2024
- Built, trained & managed a team of 5 that focused on the planning, strategy & execution of digital adverts across multiple business verticals.
- Financially responsible for over $28M in media & promotional spend to generate over $109M in sales revenue across in-app promotions, sponsored listings, paid search, display, OOH & social media advertising.
- Owned various initiatives that encompassed increasing sales, lead gen & demand generation for both B2B & B2C verticals.
- Led marketing strategy for 369 brands in over 580+ virtual kitchens across 39 different MSAs - Generated a +1,400% increase YOY in revenue.
- Automated & streamlined internal reporting & processes to optimize the team’s time allocation - Created efficiency processes through ASANA to ensure team was maximizing their time.
- Developed the go-to-market strategy for DJ Khaled's Another Wing brand and generated $10M in sales revenue within 3-months from our marketing strategy.
Sales Manager
ADARA
Boca Raton, FL
01.2020 - 04.2020
- Generated over $750K in Media/SaaS sales in my first quarter with a $1.4M quota for all of 2020 – 30% of planned revenue was from new accounts.
- Prospected new potential accounts by identifying key decision makers within the organization via research on LinkedIn and Salesforce Lead Generation.
- Traveled to meet in-person with key accounts providing them with updates and putting together strategic proposals for up-selling potential – Would showcase key areas of opportunity based on performance.
- Scheduled weekly calls with clients to build relationships – Helped identify market trends and factors to help them identify the right ADARA audience segments to target.
- Managed a sales pipeline for all hospitality vertical clients – Built out and updated opportunities through my sales process to ensure accuracy for forecasting.
- Built out new case studies and market research to be utilized by the sales team in our sales decks – Helped drive efficiency in the sales process.
Strategy + Social Media Manager
Cendyn
Boca Raton, FL
08.2019 - 01.2020
- Led management and oversight for a team of 8 digital marketing professionals.
- Communicated, implemented and analyzed cross-channel digital marketing strategies for clients.
- Successfully managed $8M+ advertising media budget across several ad media channels for several major brands including but not limited to Marriott, Hyatt, Outrigger Hotels + Resorts and Margaritaville Resorts.
- Averaged a 15x ROI across client set – Led to a 12% average YOY media budget increase across all clients.
- Developed/enhanced key training programs for current and future team members.
- Promoted six times since serving as an intern for the company in the summer of 2015.
Strategy + New Business Analyst
Cendyn
Boca Raton, FL
07.2015 - 08.2019
- Managed new business pipeline – Built out media plans and walked potential clients through the detailed cross-channel marketing plan and strategic deck – Closed over $5.5M in new business media contracts.
- Successfully managed a hospitality portfolio of 15+ clients with a digital marketing budget of $4M+ averaging a 14x ROI.
- Collaborated closely with third party vendors including but not limited to TripAdvisor, Hulu, Spotify and Expedia to run rich media campaigns.
- Established and launched digital strategies to reach client business objectives and goals, utilizing campaign performance data, past guest data/trends and 1st + 3rd party market research.
- Led all market research projects for potential growth markets providing in-depth presentations on key market trends and factors.
- Leveraged several reporting platforms to clean & organize campaign performance for clients to highlight wins and areas for growth.
Education
Bachelor of Business Administration - Marketing
Florida Atlantic University
01.2015
Skills
- Media/SaaS Sales
- Account Development
- Microsoft Suite Proficient
- Media Planning
- Cross-departmental Alignment
- Campaign Planning
- Contract Negotiation
- DV360 DCM Certified
- Google Analytics Certified
- Google Ads Certified
- Hubspot Certified
- ZoomInfo
- Airtable
- Brand Awareness
- Recruiting and Hiring
- Business Development
- Project Planning
- Brand Management
- Hiring and Training
- Team Building
- Sales Forecasting
- Team Recruiting and Hiring
- Relationship Building
Timeline
Director of Client Services
Blue Interactive Agency
12.2023 - Current
Director of Growth Marketing
REEF
10.2020 - 12.2024
Sales Manager
ADARA
01.2020 - 04.2020
Strategy + Social Media Manager
Cendyn
08.2019 - 01.2020
Strategy + New Business Analyst
Cendyn
07.2015 - 08.2019
Bachelor of Business Administration - Marketing
Florida Atlantic University
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