Trevor Laakao

Team Leadership & Expansion:

• Over see's two Supervisors, one managing 2 teams out of Lakewood, Wa and the other managing 4 teams from Renton, Wa, overseeing a total of 42 team members.
• Strategically planned and executed the expansion of the department from 3 to 6 teams, with the growth plan of 7 teams based out Renton and 2 in Lakewood.
• Leading the hiring process for a third Supervisor to support the expanded team structure, ensuring optimal team management.
• Directed the hiring, onboarding, and termination processes for all team members, fostering a high-performing and motivated workforce.
• Provided comprehensive training and development for Supervisors and team members, emphasizing internal growth and promotion.
• Being the overall 5th nationally ranked affiliate for the Renewal by Andersen Direct Marketing departments
  

Territory & Strategy Management:

• Managed all door-to-door marketing activities across the designated territory, spanning from Centralia, WA, to the Canadian border.
• Developed and implemented targeted marketing strategies to drive outreach and sales within the region, achieving significant growth.
• Monitored market trends, adjusting strategies to maintain a competitive edge and meet performance goals.
• Conducted annual planning and changing forecasting when needing to adjust to over goals as , setting clear goals and objectives for team performance and territory growth.
  

Budget Management:

• Developed and managed the marketing budget for the assigned territory, ensuring efficient allocation of resources.
• Tracked expenses and provided detailed financial reports to the Regional Marketing Director and identifying cost-saving opportunities.
• Allocated budget effectively to support team expansion and marketing initiatives, contributing to overall business success.
  

Interpersonal Relationships & Collaboration:

• Collaboration with the Sales Manager to align marketing efforts with sales targets, enhancing cross-functional teamwork.
• Worked closely with the Confirmations Manager to optimize confirmation success and ensure seamless lead setting operations across departments.
• Mediated and resolved conflicts within the teams and between departments, maintaining a positive and productive work environment.
  

Training & Development:

• Conducted regular training sessions for all team members, ensuring they were equipped with the necessary skills and knowledge for success.
• Mentored and developed Supervisors, particularly those promoted internally, enhancing their leadership capabilities.
• Designed and implemented training programs that supported the growth and success of the expanding teams, leading to improved performance.
  

Performance Tracking & Reporting:

• Monitored and analyzed the performance of marketing campaigns and teams, using data-driven insights to drive improvements.
• Provided comprehensive reports to upper management on team performance, campaign results, and budget utilization.
• Set and achieved clear KPIs and goals for teams, ensuring alignment with company objectives and overall business strategy.
  

Compliance & Best Practices:

• Ensured all marketing activities complied with company policies, industry standards, and legal regulations.
• Promoted and enforced best practices in door-to-door marketing, fostering innovation and efficiency within the teams.
  

Team Leadership & Management:

• Led a team of 6 door-to-door marketing representatives setting high quality leads, driving performance and meeting sales targets consistently.
• Provided daily coaching and support to team members, enhancing their sales techniques and overall effectiveness in the field.
• Managed in field logistics, and team assignments, ensuring optimal coverage and productivity across designated territories.
• Conducted regular performance reviews, set clear goals, and developed individualized improvement plans for team members weekly.
  

Sales & Marketing Strategy Execution:

• Executed targeted door-to-door marketing campaigns, promoting Renewal by Andersen products and services to potential customers.
• Monitored market trends and adjusted strategies to stay competitive and meet the needs of different customer demographics.

Training & Development:

• Designed and delivered comprehensive training for new hires first week in the field, focusing on product knowledge, marketing techniques, and customer service.
• Mentored team members, providing ongoing support and guidance to help them achieve personal and professional growth.
• Organized regular workshops and role-playing sessions to refine team members' skills and boost confidence in the field daily.
  

Performance Tracking & Reporting:

• Tracked and analyzed key performance indicators (KPIs) to measure the success of door-to-door campaigns and team effectiveness.
• Provided detailed reports to upper management, highlighting team performance, and areas for improvement.
• Used data-driven insights to make strategic adjustments to marketing approaches on the fly, ensuring continued success in achieving targets.
  

Customer Relationship Management:

• Engaged with customers face to face to gather feedback, address concerns, and ensure a positive experience with Renewal by Andersen when in the field.
• Worked closely with the Customer's directly to resolve issues promptly and maintain high levels of customer satisfaction when in the field.

Team Leadership & Management:

• Led a team of 10 event coordinators and brand ambassadors, ensuring the successful execution of 60+ events annually.
• Provided guidance and support to team members, fostering a collaborative environment focused on achieving event objectives.
• Managed team schedules, assigned tasks, and coordinated logistics to ensure seamless event operations.
• Conducted regular performance evaluations with KPI's and implemented strategies for continuous improvement within the team members.
  

Event Planning & Execution:

• Planned, coordinated, and executed a variety of events, including trade shows, home improvement expos, and community events.
• Collaborated with the Marketing and Sales teams to align event strategies with overall business goals.
• Developed detailed event plans, including budgets, timelines, and resource allocation, ensuring events were executed on time and within budget.
• Negotiated contracts with vendors, venues, and partners to secure the best terms and maximize event ROI.
  
• Brand Representation & Customer Engagement:
• Served as the face of Renewal by Andersen while at events, engaging directly with potential customers and setting leads for complimentary in-home consultations.
• Trained team members on brand messaging and customer interaction techniques to ensure consistent and positive representation at all events.
• Collected and analyzed customer feedback during events, using insights to improve future event strategies and enhance customer satisfaction.
• Facilitated interactive product demonstrations and pitch practice, driving interest and converting leads into quality appointments.
  

Performance Tracking & Reporting:

• Tracked key performance metrics for each event, including attendance, lead generation, and customer engagement.
• Prepared comprehensive post-event reports, detailing successes, challenges, and areas for improvement.
  Used data-driven insights to refine event strategies and improve outcomes for future events.
• Reporting KPI's of each individual marketer weekly to upper management.
  

Vendor & Stakeholder Management:

• Established and maintained strong relationships with vendors, partners, and stakeholders to ensure successful event collaboration.
• Coordinated with venue managers and other service providers to ensure all event needs were met.
• Handled any issues or emergencies that arose during events, ensuring minimal disruption and maintaining a positive experience for attendees.

Team Leadership & Management:

• Supervised a team of 23 porters, ensuring that all daily tasks were completed efficiently and in accordance with dealership standards.
• Provided training for team members, focusing on customer service excellence, vehicle handling, and safety protocols.
• Managed team schedules, assigned duties, and uber/lyft coordinated coverage to maintain optimal service levels during peak hours and special events.
• Conducted regular performance evaluations with teammates.

Vehicle Logistics & Inventory Management:

• Coordinated the transportation of vehicles between customers homes and back, storage lots, service bays, optimizing space and accessibility.
• Oversaw the movement and organization of luxury vehicles, ensuring they were always properly maintained and presented for customers when returned home.

Valet Team Lead

• Lead and supervise a team of 2-4 valet attendants per shift, ensuring prompt and courteous service for guests.
• Coordinate valet operations, including vehicle retrieval and parking, while maintaining safety and security protocols.
• Train new team members on operational procedures, customer service standards, and safety regulations.
• Address guest inquiries and resolve complaints to enhance customer satisfaction.
• Monitor and manage parking inventory to optimize space utilization and reduce wait times.
• Collaborate with management to implement process improvements and enhance overall service quality.

Valet Attendant

• Provided excellent customer service by greeting guests, assisting with vehicle handling, and addressing any special requests.
• Ensured timely and efficient parking and retrieval of vehicles, adhering to company policies and procedures.
• Conducted routine inspections of vehicles for damage and reported any issues to management.
• Assisted in training new valet staff and contributed to a positive team environment.