Hi, I’m
T'Niyah A. Ford
Atlanta,GA
Summary
Social Media Director with successful record of mobilizing diverse stakeholders to produce strategic and engaging social media content that drives traffic, increases engagement, and generates leads. Highly analytical and driven with passionate and innovative approach. Creative in marketing strategies that maximize returns on multiple platforms.
Overview
5
years of professional experience
Work History
WILFLO GLOBAL LLC, Love You Moore” podcast
Social Media Director
07.2023 - Current
Job overview
- Create and implemented impactful strategies to increase company brand awareness and engagement.
- Develop and manage content calendars for each platform to establish timely and relevant posts.
- Collaborate with team members to develop creative campaigns for social media platforms.
- Develop relationships with influencers to grow reach of company and create wider visibility.
- Analyze marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Chili's Restaurant
Certified Shift Leader
02.2023 - Current
Job overview
- Influence Team Member behaviors by championing change and restaurant initiatives.
- Prepare shift summary reports for supervisor and communicated regularly on goals and progress.
- Deliver superior training and leadership to teams to boost performance and help team members achieve performance targets.
- Manage inventory and order supplies to keep location well stocked with necessary supplies.
Triple T's Design and Essentials
Social Media and Graphic Design Specialist
08.2018 - Current
Job overview
- Create digital image files for use in digital and traditional printing methods.
- Develop creative design for print materials, brochures, banners, and signs.
- Met with customers to present mockups and collect information for adjustments.
- Create logos, illustrations and typography for various organizations.
- Develop graphics and visual content for social media campaigns.
K. Jetton Public Relations and Branding NashvilleChattanooga, TN
Social Media and Branding Intern
08.2022 - 11.2022
Job overview
- Developed content in line with brand's voice, tone and guidelines for website, news releases and social media.
- Researched awareness of brand and content trends and platforms.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Contributed to mock-ups, email campaigns, and social media content.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
- Assisted in creating written, video, and image content for marketing channels.
Education
University of TennesseeChattanooga, TN
Bachelor of Arts from Communications, Theatre Arts
12.2022
Skills
- Strong communication, organizational, time management and written skills
- Able to manage complex tasks
- Experience with Windows, Mac OS, Adobe Creative Cloud Suite: Photoshop, Illustrator, In-Design and Canva Pro, Capcut Pro
- Social ad campaigns
- Trend Monitoring
- Content scheduling
- Goal planning
- Social Media Management
- Business Development
- Brand Development
Affiliations
Alpha Kappa Alpha Sorority, Inc., Zeta Kappa Chapter; National Pan-Hellenic Council, UTC; Alpha Psi Omega, Theatre Honor Society
Timeline
Social Media Director
WILFLO GLOBAL LLC, Love You Moore” podcast
07.2023 - Current
Certified Shift Leader
Chili's Restaurant
02.2023 - Current
Social Media and Branding Intern
K. Jetton Public Relations and Branding Nashville
08.2022 - 11.2022
Social Media and Graphic Design Specialist
Triple T's Design and Essentials
08.2018 - Current
University of Tennessee
Bachelor of Arts from Communications, Theatre Arts
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