Toby Ciottone
Austin,TX
Summary
Dynamic team contributor with hands-on experience in driving new business growth and a talent for navigating challenges. Strong problem-solving skills and a proactive approach to tackling tasks. Recognized for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
26
26
years of professional experience
Work History
Consultant - Growth
Consulting (Independent)
01.2015 - Current
- I help early-stage businesses develop and execute operations and growth strategies
- Projects have included companies in transportation, social media, and co-working
- I also work with larger organizations to solve problems and ideate for the creation and implementation of new products/services
Consulting Director
Workvana
05.2019 - 01.2020
- Built the initial growth strategy and materials (collateral, budget, execution plan, training, etc)
- Managed all customer service and support issues
- Rebuilt and maintained front end web interface
General Manager
Breather
12.2015 - 03.2017
- Launched Chicago’s first19 locations
- Managed both Growth and Operations functions
- Liaised with Real Estate team to determine appropriate supply / locations
VP - Growth
MakeSpace
11.2014 - 01.2015
- Tasked with expansion to four key cities (CHI, BOS, DC, PHL)
- Developed acquisition strategy, budget, staff structure, and launch plans
- Sourced for all local marketing staff and office space(s)
- Worked with COO and CFO to build framework for geographic expansion
General Manager - Chicago & Boston
Hailo
07.2014 - 11.2014
- Oversight on operations and local marketing activity for both cities
- Ownership of P&L, PR, growth, and partnerships
- Built and launched field-based acquisition programs in both cities
- Launched “black car” product in Boston and increased overall supply in Chicago by20% in1 month
- Implemented a dedicated device program that increased accept rates and completion rates by300%
General Manager - Boston
Hailo
12.2013 - 07.2014
- Promoted to restructure operations and stimulate demand
- Removed underperforming drivers to straighten data skews
- Instituted non-taxi supply to compete with Uber, Lyft, etc
- First to launch referral program(s) via FB/Twitter
Operations Manager, Launch
Hailo
11.2012 - 12.2013
- Launch lead for US markets
- Hired PR agency in BOS and managed those efforts in BOS, DC, PHL, ATL
- Lead on customer acquisition and driver acquisition in all new markets
Director, Acquisition Marketing
Abine, Inc.
03.2012 - 09.2012
- Responsible for web presence and managing acquisition channels
- Developed marketing channels including but not limited to: social, display, SEM/SEO, and PPC
- Lead on UX/UI optimization and A/B testing
Senior Manager, Field Marketing
Zipcar
06.2010 - 03.2012
- Strategic field marketing lead for all markets
- Responsible for strategy with customer acquisition, goal/ budget planning, training, event execution, partnership development, B2B sales/marketing integration
- Authored internal field training documents and established SOPs for customer interactions
- Built/managed internal execution documentation (Field Journal) for all markets
- Lead for all national residential marketing partnerships
Manager, Marketing
Zipcar
06.2006 - 06.2010
- Launched Zipcar Chicago
- 15 direct reports
- Head of acquisition efforts, partnerships, brand development, and PR
- Grew membership base from0-30K in under four years
- Managed local marketing budget (1MM)
- Created best practices that became SOP for the organization
Tour Manager, Experiential Marketing
Ogilvy Action
01.1999 - 06.2006
- Lead Field Manager for agencies representing dozens of products
- Hired, trained, and supervised all local field staff
- Projects included but are not limited to:
- Paul McCartney North American Tour
- Diageo
- Unilever
- Volkswagen
- Grolsch
- Monster.com
- Sony Online Entertainment
- Schwan’s
Central Area Manager
Ogilvy Action
01.2004 - 01.2005
- Managed marketing initiatives for all client field operations (American Express, Western Union, Unilever, Kraft)
- Liaised with client(s) to determine project goals, timing, and execution strategy
- Managed merchandising and event execution in over70K locations in6 states
- Screened, hired, and trained over200 field representatives
Education
Bachelor of Arts - English
University of Missouri
Columbia, MOSkills
- Marketing Strategy
- Customer Acquisition
- GTM Strategy
- P&L Management
- Training
- Partnership Management
- Account Management
- Problem-solving
- Team leadership & development
- Client relationships
Timeline
Consulting Director
Workvana
05.2019 - 01.2020
General Manager
Breather
12.2015 - 03.2017
Consultant - Growth
Consulting (Independent)
01.2015 - Current
VP - Growth
MakeSpace
11.2014 - 01.2015
General Manager - Chicago & Boston
Hailo
07.2014 - 11.2014
General Manager - Boston
Hailo
12.2013 - 07.2014
Operations Manager, Launch
Hailo
11.2012 - 12.2013
Director, Acquisition Marketing
Abine, Inc.
03.2012 - 09.2012
Senior Manager, Field Marketing
Zipcar
06.2010 - 03.2012
Manager, Marketing
Zipcar
06.2006 - 06.2010
Central Area Manager
Ogilvy Action
01.2004 - 01.2005
Tour Manager, Experiential Marketing
Ogilvy Action
01.1999 - 06.2006
Bachelor of Arts - English
University of Missouri
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