Toby Ricker

• Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.

Drove back-end revenue growth and profits by managing finance operations for the dealership and leveraging knowledge of retail lending products (rates, programs, terms, conditions).

• Improved finance results, compliance, and professionalism by providing more ethical, balanced processes.
• Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
• Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
• Achieved %100 of gross profit margin goals every month
• Received certificate & plaque from Ascend Financial Institute for Federal Truth in lending compliance.

• Drove sales growth and profits for the dealership by mentoring, coaching and developing 22 sales rep;assisting sales team in closing deals; and assisting in credit/lending approvals.
• Capitalized on new revenue opportunities by improving communication between Sales and Service departments.
• Increased market share by expanding the company software to provide a more accurate analysis of inventory value.
• Implemented a standardized sales process that reduced lost sales from inexperienced representatives.
• Recognized for success structuring deals that drove back-end profit and was selected to lead staff meetings and training held by IPS (outsourced governing body over the finance department)

• Directed the start-up, opening, sales activities, and business operation of this 14 employee pre-owned dealership that involved securing all licensing, overseeing contractors for buildout, purchasing equipment. establishing standardized procedures, and hiring/training staff.
• Increased companies overall health by bringing in 11 national lenders to diversify the portfolio and expand customer lending options.
• Strategically managed a $30,000 a month advertising budget(digital, print, social media, radio) and coordinated community events that increased dealership name recognition and sales opportunities.

• Managed, facilitated teamwork, an led up to 25 sales reps, 4 detailers, and 3 F&I Managers.
• Accountable for $125,000/week budget to purchase inventory and $65,000/month of wholesale transactions
• Increased average profit per unit almost a $1000 a copy with monthly sales growth from 95 units to 150
• Soley responsible for the year- end write down that brought in $2 million to offset dealership costs.
• Strengthen dealership's reputation by sponsoring and donating youth sports and local programs.

• Mentored junior finance staff, fostering professional development and strong team dynamics.
• Maximized front and back-end gross by implementing 4square closing techniques.
• Created organizational structures to improve accounting and finance functions.
• Received Certificate & Plaque from Warranty Solutions for Federal Truth and lending compliance.

• Collaborated with team members to achieve monthly and quarterly sales targets consistently.
• Boosted company reputation through exceptional customer service, resulting in increased repeat business.
• Negotiated contracts with clients, ensuring mutually beneficial terms for both parties involved.
• Enhanced customer satisfaction by providing personalized product recommendations based on their needs and preferences.

• Reviewed documentation and identified financial discrepancies where applicable.
• Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines.
• Prepared sales-end figures, funded and capped all deals with integrity for dealership deal agreements with various lenders.
• Pulled and verified all invoices and identified high grossing units before sales event for maximum.

• Negotiated purchase prices and explained sales, warranty, and optional products.
• Cultivated strong relationships with clients, resulting in numerous referrals and repeat customers.
• Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price, and options while fielding inquiries from various marketing websites.
• Demonstrated exceptional product knowledge, allowing for personalized recommendations based on customer preferences and requirements.
• Greeted customers on lot and in showroom to answer questions about brand and available inventory.
• Collaborated with finance team to secure optimal financing options for customers, ensuring a seamless purchasing process.
• Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,