Toby Schafer
Sales Professional
Grand Rapids,MI
Summary
Strategic and industrious Sales and Marketing professional with global experience and strong background in project management, sales, promotions, and expertise in product launch, support and event marketing. History of leading teams through innovation and problem resolution to increase sales and Brand awareness. Extensive experience in working with diverse populations, and proven adaptability to differing cultural and business environments. Comprehensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Disciplined and resourceful professional with expertise in account development and market penetration.
Overview
29
29
years of professional experience
Work History
Sales Consultant
Thacker Caskets
08.2022 - Current
- Use consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to both existing and new business opportunities, growing territory and managing $2.5m annual revenue.
- Responded to telephone and in-person requests for information.
- Followed up with existing customers to provide additional support and address concerns.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Maximized customer retention by resolving issues quickly
- Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base
Sales Specialist
PlexiCase
07.2020 - 08.2022
- Created marketing strategy and increased social media presence to promote products; boosting sales projections 55% during pandemic.
- Maintained current knowledge of available product and offerings in order to maximize sales opportunities.
- Computed total costs and profit requirements for customer sales to provide accurate pricing.
- Provided first-rate service to all customers and potential customers.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns
- Created and implemented sales strategies to successfully meet company targets
Sales Representative
MALL CITY CONTAINERS
01.2016 - 07.2020
- Grew sales territory by managing existing accounts and calling onto new business partners; realizing 15% growth annually.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Cold-called leads and closed large number of new sales over several months.
Regional Marketing and Merchandising Manager
COMPASS GROUP, CHARTWELLS K12
01.2005 - 01.2016
- Managed and executed marketing promotions, event and training in operations for 173 school districts in Michigan, Indiana and Ohio, with managed volume of $250million.
- Grew Regional presence from $90MM to $250MM in annual managed volume.
- Developed strategic plans to support Corporate goals by executing market driver promotions.
- Acquired new business contracts in excess of 10% annually.
- Grew school participation numbers at unit level 15-30% annually.
- Outperformed in growth and managed volume of every region in Division year after year.
- Scheduled and taught in class and online courses to increase learning opportunities.
- Planned and delivered account management training to average of 500 account managers/staff per year.
Market Planner, Global Sales and Marketing
AMWAY CORPORATION
01.1995 - 01.2004
- Managed global training and launch support to 50 international affiliate markets with annual sales of $1.9 billion, while maintaining $1.5 million budget.
- Managed nutrition and beauty product launches for Central and South America, including Indonesia, Philippines, Australia and New Zealand comprised of 40 products, generating $70 million in revenue.
- Led cross-functional team to consolidate new business sales kits, realizing annual cost-savings of $2 million.
- Designed and led one-week training programs for industry expert speakers, focusing on media training and new product information which resulted in 40% increase in sales.
- Networked in market to build partnerships and connections with prospects.
Education
Culinary Masterworks Graduate (CIA endorsed program -
Grand Rapids Community College
Grand Rapids, MI06.2010
Bachelor of Science - Communications
Aquinas College
Grand Rapids, MI12.2000
Skills
- Sales/Sales Planning
- Product Knowledge
- Prospecting Clients
- New Product Information
- Market Strategy
- Market Positioning
- Brand development
- Employee Training
Timeline
Sales Consultant
Thacker Caskets
08.2022 - Current
Sales Specialist
PlexiCase
07.2020 - 08.2022
Sales Representative
MALL CITY CONTAINERS
01.2016 - 07.2020
Regional Marketing and Merchandising Manager
COMPASS GROUP, CHARTWELLS K12
01.2005 - 01.2016
Market Planner, Global Sales and Marketing
AMWAY CORPORATION
01.1995 - 01.2004
Culinary Masterworks Graduate (CIA endorsed program -
Grand Rapids Community College
Bachelor of Science - Communications
Aquinas College
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