TOBY WYMAN
Fulshear,TX
Summary
Accomplished general manager with a track record of value creation leveraging proven competencies in marketing strategy, team building, financial P&L acumen and execution with an entrepreneurial mind-set. A demonstrated history of leading and developing teams that deliver strategic customer engagements building brands that drive top and bottom-line growth. A diverse marketing professional skilled in Integrated Marketing, Sponsorship, Activation and Event Management. Exceptional creative thinking, negotiating skills and contract resolution that results in high-value partnerships.
Overview
28
28
years of professional experience
Work History
Chief Growth Officer
Mainline
Houston, TX
06.2019 - Current
- Promoted to Chief Growth Officer within year of joining Mainline based on growing revenue by 138%
- Secured esports partnerships with leading collegiate multimedia rights holder Learfield resulting in executing over 70 school and conference tournaments, and two national esports events across various game titles
- Landed strategic partnership with Playfly Sports owned CSL Esports which resulted in Mainline running largest collegiate esports league in North America
- Established joint venture with Steel Planet Esports called Launch Esports securing esports rights to 8 athletic conferences across Division II, NAIA and Community College
Senior Director, Regional Marketing
Academy Sports + Outdoors
KATY, TX
04.2013 - 01.2019
- Negotiated multiple partnership and renewal agreements across NCAA, NFL, MLB, NBA and MLS properties delivering top tier ROAS and sales contribution through sponsorship and grassroots channels
- Integrated formal operating procedures and integrated project and program schedules with regional marketing team across 1,300 youth sports partnerships that delivered 82% ROI and annual customer value 60% higher than company average
- Led team in planning and executing 80 new store grand openings resulting in significant company sales growth and market expansion
Independent Consultant
Self-Employed
Atlanta, GA
04.2012 - 03.2013
- Advised Whereitschat.com founders on product development and business model resulting in increased product demos gathering data on beta site
- Worked with local iHigh.com market representatives to develop Atlanta DMA resulting in Atlanta becoming top 3 market for online traffic and viewershp
President and Chief Operating Officer
Atlanta Dream (WNBA)
ATLANTA, GA
01.2010 - 03.2012
- Hired and managed employees, introduced procedures that streamlined operations reducing costs, increasing revenues that improved operating income by 45%
- Developed and implemented "Run With the Dream” team positioning around importance of girls and women playing sports increasing overall revenue by 47.5% and corporate partnership revenue by 44%
- Championed new broadcast technology that reduced production costs by 70% to secure agreement with local RSN Fox Sports South
- Provided executive leadership and support to on and off court teams that won back to back WNBA Eastern Conference Championships and named Atlanta Team of the Year by Atlanta Sports Council in 2011
Assistant General Manager
Atlanta Braves (dba Gwinnett Braves)
Atlanta, GA
05.2008 - 12.2009
- Sold ballpark naming rights to Coolray Heating and Air resulting in one of largest naming rights deals in Minor League Baseball with total value of $11M
- Managed and supported corporate sponsorship team increasing sponsorship revenue by 216%
- Part of leadership team that relocated franchise from Richmond, VA to Gwinnett County, GA and opened new ballpark in only 9 months.
Founder and President
UTEXT Sports, Inc.
Richmond, VA
05.2006 - 05.2008
- Sold and implemented platform to clients such as MiLB, Richmond Braves, Durham Bulls, University of Virginia, Old Dominion University, University of Louisville, Momentum Worldwide and Van Wagner Sports
- Trained game operations staff on how to operate our self-managed system, integrate with their arena video boards and set up SMS campaigns for their live football, baseball and basketball events
Assistant General Manager
Atlanta Braves (dba Richmond Braves)
Richmond, VA
10.2001 - 05.2006
- Sold and managed activations for major sponsors such as Pepsi, Genworth Financial, Nationwide, HCA Hospitals, Budweiser, Miller Lite and Ford
- Mentored and motivated front office team that was consistently in the Top 20 for overall attendance for MiLB surpassing 400,000 attendees per season
Sr. Vice President, Client Services
Type T, LLC
Boston, MA
04.2000 - 08.2001
- Led client services team for a twenty-four-person e-commerce design and development start-up. Achieved sales of $3.5MM within first twelve months of existence.
Vice President, Brand Director
Holland Mark Edmunds Ingalls
Boston, MA
05.1999 - 04.2000
- Account management lead for an independent advertising agency. Responsible for managing major accounts and advising clients on their overall advertising platform. Led agency teams in market research, brand positioning, creative strategy and development, and overall media plans and execution.
Vice President Advertising
Foot Locker
New York, NY
05.1996 - 05.1999
- Managed the strategic development and implementation of a $40M national advertising platform for Foot Locker, Lady Foot Locker and Kids Foot Locker
- Promoted from Advertising Manager to Vice President within 3 years
Account Executive
North Castle Partners
Stamford, CT
09.1994 - 04.1996
- Part of the account management team for agency’s largest client Ocean Spray Cranberries.
Head Wrestling Coach
Wagner College Athletic Department
Staten Island, NY
10.1992 - 08.1993
- Involved in all facets of coaching, recruiting, budgeting and scheduling for a NCAA Division I wrestling program.
Education
Master of Business Administration -
WAGNER COLLEGE
Bachelor of Science - Management Engineering
WORCESTER POLYTECHNIC INSTITUTE
Skills
- Integrity and Transparency
- Strategic Negotiations
- Sponsorship Development
- Leadership and People Development
- Problem-Solving
- P&L Responsibility
- Creativity
- Sales Growth
- Cross-Departmental Alignment
- Team Recruiting and Hiring
Timeline
Chief Growth Officer
Mainline
06.2019 - Current
Senior Director, Regional Marketing
Academy Sports + Outdoors
04.2013 - 01.2019
Independent Consultant
Self-Employed
04.2012 - 03.2013
President and Chief Operating Officer
Atlanta Dream (WNBA)
01.2010 - 03.2012
Assistant General Manager
Atlanta Braves (dba Gwinnett Braves)
05.2008 - 12.2009
Founder and President
UTEXT Sports, Inc.
05.2006 - 05.2008
Assistant General Manager
Atlanta Braves (dba Richmond Braves)
10.2001 - 05.2006
Sr. Vice President, Client Services
Type T, LLC
04.2000 - 08.2001
Vice President, Brand Director
Holland Mark Edmunds Ingalls
05.1999 - 04.2000
Vice President Advertising
Foot Locker
05.1996 - 05.1999
Account Executive
North Castle Partners
09.1994 - 04.1996
Head Wrestling Coach
Wagner College Athletic Department
10.1992 - 08.1993
Master of Business Administration -
WAGNER COLLEGE
Bachelor of Science - Management Engineering
WORCESTER POLYTECHNIC INSTITUTE
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