Hi, I’m
Toccara Jackson
Product Manager
Los Angeles,CA
Every problem is a gift—without problems we would not grow.
Tony Robbins
Summary
Driven Product Marketing Manager skilled in brand messaging and positioning. Proven record of conceiving and crafting marketing activities that drive demand. Possesses astute attention to detail and to grasp and translate technical capabilities into value for customers.
Overview
9
years of professional experience
3
Certificates
Work History
ATT / DIRECTV LLCEl Segundo, CA
Product Marketing Manager
05.2019 - 01.2023
Job overview
- As Product Owner, guided and coached cross-functional teams on Agile practices, fostering self-organization and maximizing productivity in further developing AWS based billing platform
- Lead cross functional discussion on project features, capabilities, design, timelines, risks, gap remediation and budget management
- Identified and removed impediments, enabling teams to deliver high-quality projects on time and within budget, while effectively managing resources and costs
- Utilized Agile tools and frameworks, such as Scaled Agile, Jira, and Kanban to facilitate efficient project management, budget tracking, and transparency
- Worked closely with other Scrum Masters to drive organizational process improvement and budget optimization.
ATT/ Directv LLCEl Segundo, CA
Principal Program Project Manager
09.2016 - 05.2019
Job overview
- As Marketing Product owner, launched first online acquisition flows for DIRECTV NOW streaming service with competitive hardware bundles that lead team in strong year over year sales
- Collaborated with Marketing, IT, Operations, and Data teams to deliver large-scale data transformation and migration projects, ensuring seamless transitions from on-premise to Cloud platforms
- Lead backlog prioritization for new content channels offerings to add value to DIRECTVNOW platform, with keen attention to cost-effectiveness and budgetary considerations
- Drove customer long-term value with increased local channel penetration across households and profitability with foreign language bolt-ons, partnering with Engineering, business development, marketing, operations and sales
- Conduct user research, usability testing, and data driven a/b testing to develop new products, pricing plans and services that increased user retention and take rates.
- Mentored and supported 5 Product Owners and 2 Dev Product Owners to create strong workplace culture
ATT / Directv LLCEl Segundo, CA
Project Lead
04.2014 - 09.2016
Job overview
- Facilitated and executed Dealer Compensation Program strategies across, Operations, Marketing, Finance, Legal to acquire, activate and retain subscribers
- Improved compensation escalations process by 64%, leveraging Salesforce to effective coordinate issue resolution by streamlining communication across multiple teams and managed related project budget efficiently
- Built monitoring tools to track key metrics that led to 86% increase in visibility that resulted in more streamlined operations and validation of new product experiments and improved budget management.
- Produced quality standards, checklists, report templates, and processes
- Partnered with project team members to identify and quickly address problems
- Analyzed financial reporting systems and project schedules to proactively address potential problems
- Sourced, vetted and managed vendors needed to accomplish project goals
Education
California State Polytechnic University, PomonaPomona, CA
Bachelor of Science from Business Administration
Skills
Creative Problem Solving ExpertProduct Marketing Expert
Product development
Value Propositions
Process Development
Project Management
Certification
Certified Scrum Master
Availability
See my work availability
Not Available
Available
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tuesday
wednesday
thursday
friday
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sunday
morning
afternoon
evening
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Timeline
Certified Scrum Master
07-2023
Inclusive Product Manager Accelerator
07-2022
Certified SAFe 4 Product Owner/Product Manager
10-2019
Product Marketing Manager
ATT / DIRECTV LLC
05.2019 - 01.2023
Principal Program Project Manager
ATT/ Directv LLC
09.2016 - 05.2019
Project Lead
ATT / Directv LLC
04.2014 - 09.2016
California State Polytechnic University, Pomona
Bachelor of Science from Business Administration