Toccara Thomas
Music Business Graduate / Digital Marketing Specialist
Houston,Texas
Summary
Reliable Music Business Professional & Digital Marketing Strategist with three years of experience in digital marketing, social media branding, and new business strategy across music, media, and entertainment industries. Ambitious and career-focused, seeking to expand in the position of creating alternatives, evaluating needs, and implementing strategies that increase revenue and brand growth.
Overview
6
6
years of post-secondary education
6
6
years of professional experience
Work History
Academic Experience
Full Sail University
, FL
10.2016 - 05.2019
- Retained interesting and interactive learning methods which increased comprehension of course materials and subject matter retention.
- Technical / Professional knowledge & skills
- Ability to gather statistical data and generate reports
- Helped guide selected artists toward new opportunities and advise on brand marketing Implemented internet marketing campaigns through various marketing channels including Facebook, YouTube, & Google Ads
- Researched best practices for music release and promotion which included financial planning
- Ideate and execute tasks in an efficient manner.
Independent Artist Manager / Digital Marketing Specialist
Freelance Projects
01.2018 - Current
- Construct strategic plans for the selection and development of goods and services related to the music industry.
- Write press releases and create digital press kits for emerging artists
- Source and develop new strategic partnerships, social engagements, and advertising opportunities that generate new revenue streams
- Proficient with digital artwork which include flyers, posters, page layouts and social media content
- Enjoy coordinating and collaborating across various clients to execute multiple projects in a timely manner
- Implement an actionable content editorial calendar, increasing organization and productivity in posting, blogging, and digital.
- Create and deploy social media content, engage with target audiences and boost reach with strategic ad placements.
Education
Music Business Bachelor of Science Degree - Music Business in, Media Industries
Full Sail University
Winter Park, FL 10.2016 - 05.2019
HS Diploma -
Westfield High School
Houston, TX 08.1997 - 05.2001
Skills
Project management
Brand strategy
Adobe Creative Suite
Digital media
Customer engagement
Marketing strategies
Data analytics
SEO
Graphic design
Multi-channel marketing
Microsoft Office proficiency
Skilled in Data Entry
Office administration
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Music Licensing Financial Analysis: Intro to Business Performance Finance for non-financial managers, reading reports, etc.
- Social Media Marketing: Optimization Intro to Web Design & Development Marketing Foundations: Customer Segmentation, Market Research.
Quote
Opportunities Don't happen.You create them.
Chris Grosser
Timeline
Independent Artist Manager / Digital Marketing Specialist
Freelance Projects
01.2018 - Current
Music Business Bachelor of Science Degree - Music Business in, Media Industries
Full Sail University
10.2016 - 05.2019
Academic Experience
Full Sail University
10.2016 - 05.2019
HS Diploma -
Westfield High School
08.1997 - 05.2001