Summary
Overview
Work History
Education
Skills
Work Availability
Accomplishments
Quote
Timeline
AssistantManager
Toccara Thomas

Toccara Thomas

Music Business Graduate / Digital Marketing Specialist
Houston,Texas

Summary

Reliable Music Business Professional & Digital Marketing Strategist with three years of experience in digital marketing, social media branding, and new business strategy across music, media, and entertainment industries. Ambitious and career-focused, seeking to expand in the position of creating alternatives, evaluating needs, and implementing strategies that increase revenue and brand growth.

Overview

6
6
years of post-secondary education
6
6
years of professional experience

Work History

Academic Experience

Full Sail University
, FL
10.2016 - 05.2019
  • Retained interesting and interactive learning methods which increased comprehension of course materials and subject matter retention.
  • Technical / Professional knowledge & skills
  • Ability to gather statistical data and generate reports
  • Helped guide selected artists toward new opportunities and advise on brand marketing Implemented internet marketing campaigns through various marketing channels including Facebook, YouTube, & Google Ads
  • Researched best practices for music release and promotion which included financial planning
  • Ideate and execute tasks in an efficient manner.

Independent Artist Manager / Digital Marketing Specialist

Freelance Projects
01.2018 - Current
  • Construct strategic plans for the selection and development of goods and services related to the music industry.
  • Write press releases and create digital press kits for emerging artists
  • Source and develop new strategic partnerships, social engagements, and advertising opportunities that generate new revenue streams
  • Proficient with digital artwork which include flyers, posters, page layouts and social media content
  • Enjoy coordinating and collaborating across various clients to execute multiple projects in a timely manner
  • Implement an actionable content editorial calendar, increasing organization and productivity in posting, blogging, and digital.
  • Create and deploy social media content, engage with target audiences and boost reach with strategic ad placements.

Education

Music Business Bachelor of Science Degree - Music Business in, Media Industries

Full Sail University
Winter Park, FL
10.2016 - 05.2019

HS Diploma -

Westfield High School
Houston, TX
08.1997 - 05.2001

Skills

    Project management

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Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Music Licensing Financial Analysis: Intro to Business Performance Finance for non-financial managers, reading reports, etc.
  • Social Media Marketing: Optimization Intro to Web Design & Development Marketing Foundations: Customer Segmentation, Market Research.

Quote

Opportunities Don't happen.You create them.
Chris Grosser

Timeline

Independent Artist Manager / Digital Marketing Specialist

Freelance Projects
01.2018 - Current

Music Business Bachelor of Science Degree - Music Business in, Media Industries

Full Sail University
10.2016 - 05.2019

Academic Experience

Full Sail University
10.2016 - 05.2019

HS Diploma -

Westfield High School
08.1997 - 05.2001

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Toccara ThomasMusic Business Graduate / Digital Marketing Specialist