Summary
Overview
Work History
Education
Timeline
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Todd Bradford

Temecula,CA

Summary

I am a results-driven product manager with track record of nearly 20 years leading product and marketing strategies for some of the world's largest brands. Over the last eight years, I've been instrumental in shaping product direction at United Healthcare, Capital One, AARP, and Verizon.

I determined product strategy, created strategic roadmaps, led multiple product development teams. I am an expert in Jira, Agile methodology, technical requirements gathering, complex cross-functional collaboration, and consistently delivering impactful results.

As an expert in both product and marketing strategy, I played a key role at Capital One by creating and implementing a universal authentication experience for all business units and strategic partners. At Verizon, I elevated the online ordering experience for existing customers through the implementation of new offers and A/B testing to achieve the optimal user experience.

Overview

17
17
years of professional experience

Work History

Product Manager

United Healthcare
Salt Lake City, UT
01.2024 - Current
  • Lead the product roadmap for United Healthcare's field agents and call-centers, enhancing sign-up processes for new customers of health plans. This involved developing current applications for all U.S. states, alongside a user-friendly UI to streamline interactions with agents and potential clients.
  • Manage a junior product manager and product analyst while collaborating cross-functionally with engineering, design, marketing, sales, and operations teams to define requirements for new products.
  • Implemented a comprehensive AARP membership lookup tool for agent applications, devised techniques to pre-fill customer information and minimize duplication for agents and clients, linked addresses with USPS pre-fill methods to ensure accurate address collection.

Lead Digital Product Manager

Capital One
McLean, VA
06.2021 - 10.2023
  • As a product owner and team leader, I lead a group of seven developers in championing best practices for UI/UX, consumer authentication, and compliance with industry regulations.
  • Streamline product development using Agile methodology, where I define the roadmap, KPIs, vision, and individual requirements for developers.
  • Manage Capital One's authorization (oAuth 2.0) and authentication (OIDC) flows which provide millions of monthly customers the ability to share consumer identity information securely.
  • Foster collaboration with cross-functional teams, such as legal, compliance, and risk management, to guarantee alignment of initiatives with company standards and regulatory compliance.

Lead Digital Product Manager

AARP
Washington D.C
03.2020 - 06.2021
  • Directed the digital strategy for AARP.org, a site with 10 million monthly visitors and 800k pages.
  • Responsibilities included driving the site strategy, empowering authors with the features to create compelling articles, updating the video platform, enhancing site navigation, creating customer-friendly tools and calculators.
  • Facilitated the design, architecture, development, testing and deployment of Adobe Experience Management (AEM) Web and Mobile.
  • Led teams through the product discovery process, collaborating with external clients, and delivering thought leadership on new technologies and consumer trends
  • Developed a product feature and release roadmap based on business targets, in-depth data analysis, and a clear understanding of the business needs.

Lead Product Manager

Verizon Communications, Inc
Ashburn, VA
05.2016 - 02.2020
  • Managed changes to the e-commerce website, coordinating with engineers, UX designers, and analytics teams to meet deadlines and successfully implement website updates.
  • Directed the UX implementation of multiple e-commerce products using agile and waterfall methodologies, including Disney+, enhanced internet speeds, order checkout pages, and a new router—a standout success in the year's product launches.
  • Facilitated weekly cross-channel team meetings to regularly provide website insights and recommendations.
  • Spearhead a data-driven strategy for the website, including the launch of Adobe Target A/B tests on order-focused pages and extracting consumer behavior insights from Adobe Analytics.

Account Manager

Adobe Systems, Inc
Los Angeles, CA
01.2011 - 02.2016
  • Trained Fortune 500 companies how to leverage Adobe SAAS Analytics platform to enhance online marketing performance.
  • Directed Adobe advertising specialists on paid search to enhance client ad revenue by 400%
  • Trained clients in optimal strategies for PPC keyword selection and match type; ad scheduling, location and copy; landing pages and bid prices using PPC A/B multivariate results.

Account Manager

Orange Soda
Salt Lake City, UT
01.2010 - 01.2011
  • Strategized with internal online marketing team client management, analysts, and web developers to create a marketing plan that targeted at more than 100,000 search terms
  • Managed this advertising launch and increased client revenues by 34%
  • Received the top “Account Manager of the Month” award.

Marketing Manager

American Dental Assoc
Salt Lake City, UT
01.2008 - 01.2009
  • Strategized with internal ADA marketing teams on how to best generate new dental practice clients
  • Recommended implementing direct mail marketing campaigns which improved overall new practice engagements by 24%.

Education

Master of Business Administration -

University of Southern California, Marshall School of Business
05.2015

Bachelor of Arts - Advertising, Business

Brigham Young University
05.2005

Timeline

Product Manager

United Healthcare
01.2024 - Current

Lead Digital Product Manager

Capital One
06.2021 - 10.2023

Lead Digital Product Manager

AARP
03.2020 - 06.2021

Lead Product Manager

Verizon Communications, Inc
05.2016 - 02.2020

Account Manager

Adobe Systems, Inc
01.2011 - 02.2016

Account Manager

Orange Soda
01.2010 - 01.2011

Marketing Manager

American Dental Assoc
01.2008 - 01.2009

Master of Business Administration -

University of Southern California, Marshall School of Business

Bachelor of Arts - Advertising, Business

Brigham Young University

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