Summary
Overview
Work History
Education
Skills
Community Service
Publications
Timeline
Generic

Todd Brown

Knoxville,TN

Summary

A product design, business development and industry visionary with over 25 years of healthcare information systems product management and executive experience, who has successfully led teams and brought cutting edge products to market and contract in four different healthcare verticals. Offering a unique combination of industry knowledge and personal relationship and communication skills with the flexibility to be successful in product management, marketing, sales support, and business development.

Overview

29
29
years of professional experience

Work History

Director of Financial Product Management

MEDHOST
12.2020 - Current
  • Develop the product strategy within the HIM, RCM, and practice outreach (community) verticals. Responsible for leading focus groups, being the primary client contact within my business sectors, building the product roadmap, business plans, client outreach, writing blog posts, advising the CEO and President, developing go-to-market plans and leading beta projects, building consensus across each business unit, training product owners. Resolving resource conflicts and setting priorities between existing development and high priority client projects. Responsible for refreshing and revitalizing dated products by researching and recommending new technologies that align with company and business unit objectives. Brought three new products to market, two from inception through beta and GA.

Vice President, Product Management

Vortex Analytics
07.2017 - 12.2020
  • Responsible for market and product direction, managing the product lifecycle in the Agile SDLC. Set product and platform direction. Receiving, managing, and prioritizing client software enhancement requests. Communicating with clients to gather voice-of-the-customer, and relay product release plans. Work directly with Engineering as a conduit to and from clients and channel partners. Developed the go-to-marketing messaging and selected and managed a marketing subcontractor. Hiring manager for product management, marketing, and intern program. Vetted all business development opportunities and supported all BD and sales efforts. Serve as company’s HIPAA compliance officer. Led the selection process for and negotiated the contract with a new platform hosting provider (Rackspace). Reporting to President/COO while managing four resources.

Director of Product Management

PerfectServe
07.2016 - 07.2017
  • Responsible for defining the product roadmap for the external physician messaging platform, as well as the go-to-market strategy, and the customer outreach program. Defined requirements, worked with the UX designer to implement new functionality and changes.

Director of Product Strategy

QualMetrix
05.2014 - 07.2016
  • Responsibilities included developing the product roadmap and vision, strategic direction, go-to-market plans, client relationships (voice of the customer), synergistic partnerships, and sales support in the analytics space. Working with existing clients, prospects, industry groups, and company Medical Advisory Board to propose products, develop business cases, and evaluate software enhancement requests for demand and feasibility. Working with Engineering to determine the level of effort, and scheduling of items to be developed. Subsequently responsible for writing requirements and user stories to support Engineering efforts. Focused on supporting new payer models via identifying and implementing strategies to improve performance, care, and outcomes via care management and population health product initiatives on both desktop and mobile platforms. Worked with partners to design and implement workflow and interface strategies to identify and queue care management candidates based on predictive analytics, comorbid conditions, and indicators. Reporting to the CEO.

Product Manager

ICA
08.2012 - 05.2014
  • Responsible for developing software requirements, upstream and downstream marketing, and supporting strategic relationships related to new market development, developing and defining the go-to-market strategies, competitive analysis, and compliance within the HIE market, reporting to the Chief Medical Information Officer.

Director of Product Management

Premise/Eclipsys/Allscripts
11.2006 - 08.2012
  • Responsible for upstream/downstream marketing and quality assurance for the Patient Flow product family (leading a team of 17) responsible for new product development on both mobile and desktop platforms that ultimately led to a successful company acquisition by Eclipsys. Sold the company’s largest deal in company history (Duke University Medical Center) with a TCV of $1.4M.

Product Manager

DeRoyal Business Systems/iPath/GE Healthcare
11.1996 - 11.2006
  • Initially served as a Senior Systems Engineer followed by promotion to Product Manager responsible for developing perioperative information systems (including nursing documentation and anesthesia record keeper), as well as implementing and executing new sales strategies for those products.
  • Was the team leader and product architect on two of the company’s most successful offerings, one of which was a primary acquisition target when GE began negotiating to buy the company.
  • Was a key team member in taking the company from break even to revenues over $25M.
  • Industry number one KLAS rating for three years.
  • Served in a dual capacity for one year, working as a Product Manager while also managing the Technical Support Group with 10 direct reports.
  • Developed and maintained a relationship with the Association of Operating Room Nurses that resulted in the first industry implementation of AORN’s standardized language within an electronic nursing record (a standard today).
  • Built the relationship with the College of American Pathologists that resulted in the first implementation of their standardized language, SNOMED RT (now SNOMED CT) into the perioperative record.
  • Developed and maintained relationships with industry standards groups including the American Association of Clinical Directors and the American Society of Anesthesiologists.

Education

Bachelor’s Degree - Management, Computer Science, Creative Writing

Tusculum University
Greeneville, TN
05-1996

Skills

  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Decision-making
  • Team management
  • Project management
  • Strategies and goals
  • Project coordination
  • Employee development
  • Goal setting
  • Business planning
  • Contract and vendor management
  • Financial reporting
  • Rules and regulations
  • Business development
  • Contract negotiation

Community Service

Knox County School System, Active in the Knox County School System, having served on the Powell High School Student Professional Advisory Board, as well as coaching in community basketball leagues, and serving on my church’s staffing committee, as a preschool and middle school volunteer, and on the stewardship team. President of my neighborhood HOA managing an annual budget of $60K.

Publications

In multiple industry publications including Surgical Services Management – “Affecting Patient Care with Perioperative Clinical Pathways”.

Timeline

Director of Financial Product Management

MEDHOST
12.2020 - Current

Vice President, Product Management

Vortex Analytics
07.2017 - 12.2020

Director of Product Management

PerfectServe
07.2016 - 07.2017

Director of Product Strategy

QualMetrix
05.2014 - 07.2016

Product Manager

ICA
08.2012 - 05.2014

Director of Product Management

Premise/Eclipsys/Allscripts
11.2006 - 08.2012

Product Manager

DeRoyal Business Systems/iPath/GE Healthcare
11.1996 - 11.2006

Bachelor’s Degree - Management, Computer Science, Creative Writing

Tusculum University

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