Todd Brown
Fort Lauderdale,FL
Summary
Forward-thinking Senior Executive bringing 20+ years of progressive experience in the Luxury Cruise and Marketing industries. Strategic and decisive leader with a growth-oriented mindset that emphasizes guest-first thinking, leveraging data to support cross-function team innovation, always on learning, and performance.
Overview
29
29
years of professional experience
Work History
Vice President Ecommerce & Digital Marketing
Oceania Cruises (NCLH)
06.2016 - Current
- Lead team of forty internal and external team members who focus on maximizing customer journey from first impression to welcoming each guest home
- Paid Digital programs alone influenced 70% of global business in 2023
- Plan and optimize $120 million marketing budget that supports $1 billion in annual revenue
- Promote culture of innovation that continuously positions Oceania Cruises as industry leader
- Identify strategic technology, data, call center and media partnerships that drive growth and retention for all NCLH brands
- Leverage advanced analytics and prospect models to drive consensus, media performance and creative development
- Optimize business processes that facilitate alignment across all guest facing touchpoints from Marketing to Call Centers
Business Strategy & Marketing
Debt.com
12.2013 - 04.2016
- Led start-up Debt.com and PowerWallet (PFM) strategy, business analysis and alignment with parent company
- Lead team consisting of storytellers, SEO experts, developers, and creative specialists
- Partner with affiliate teams to generate call leads generated via pay-for-performance platforms, TV, search, and other digital programs
- Manage SEM program execution
Strategy & Analytics
SapientNitro
08.2013 - 12.2013
- Provided clients in the home security, casual dining, travel and cosmetic services with analysis and recommendations that supported customer acquisition, improved average order sizes and customer retention.
VP Database & Digital Marketing
Prestige Cruise Holdings
01.2010 - 07.2013
- Oversee marketing Planning, digital and direct marketing programs responsible for more than 40% of total revenue for Oceania Cruises and Regent Seven Seas Cruises
- Led digital strategy, media buying, SEM, analytics, and email programs
- Developed a cross-brand digital team that identified shared service and brand specific experiences
- Consolidated Oceania Cruises and Regent Seven Seas Cruises marketing databases and acquisition programs
Sr. Director Database Marketing & Ecommerce
Oceania Cruises Inc.
08.2006 - 01.2010
- Consolidated Oceania Cruises and Regent Seven Seas Cruises databases into a single PCH database marketing program
- Achieved a 30% reduction in operating expenses while expanding functionality to support cross-brand marketing programs
- Functioned as the digital evangelist responsible for driving internal and external adoption
- Managed a team of ten responsible multi-million digital marketing programs and website platforms
- Provided consulting services to travel agency partners
Director Relationship Marketing
Mills Corporation (SPG)
03.2003 - 03.2006
- Enhanced franchise marketing platform to include options that group and creatively differentiate property website and email experiences
- Developed integrated family sponsorship programs including digital, events and mall media assets creating $1 million in sponsorship revenue
Director Interactive Marketing
Simon Property Group
11.1999 - 03.2003
- Managed franchise marketing programs supporting 180 mall property customer databases, websites, and emails
- Managed gift card program exceeding $40 million annually
- Partnered with leading management consulting firm to align sponsorship teams, local marketing, leasing, and retailers
- Lead digital transformation, CRM and franchise marketing programs supporting two million mall loyalty members.
Manager Ecommerce
Renaissance Cruises
02.1995 - 11.1999
- Developed the first cruise industry booking engine
- Created strategic partnerships with AOL, Netscape & Travelocity
- Managed email marketing programs and analysis.
Education
International Marketing -
University of South Florida
Tampa, FLDigital Marketing Strategies: Data, Automation, AI -
Northwestern | Kellogg
10.2022
Skills
- Performance Marketing & Management Expertise
- Product, People, Process growth philosophy
- Data-driven Persona & Journey Creation
- Storytelling & social UGC
- Guest & Trade brand positioning
- Cross-functional team development
- Franchise Marketing Program Development
- Media Planning & Creative Alignment
- Website User Experience design
- Corporate Business Process Optimization
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President Ecommerce & Digital Marketing
Oceania Cruises (NCLH)
06.2016 - Current
Business Strategy & Marketing
Debt.com
12.2013 - 04.2016
Strategy & Analytics
SapientNitro
08.2013 - 12.2013
VP Database & Digital Marketing
Prestige Cruise Holdings
01.2010 - 07.2013
Sr. Director Database Marketing & Ecommerce
Oceania Cruises Inc.
08.2006 - 01.2010
Director Relationship Marketing
Mills Corporation (SPG)
03.2003 - 03.2006
Director Interactive Marketing
Simon Property Group
11.1999 - 03.2003
Manager Ecommerce
Renaissance Cruises
02.1995 - 11.1999
International Marketing -
University of South Florida
Digital Marketing Strategies: Data, Automation, AI -
Northwestern | Kellogg
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