Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Todd Collis

Mooresville,NC

Summary

  • Veteran United States Marine Corps
  • Strong leadership, management, and people skills. Honest with a high level of Integrity.
  • Exceedingly adaptable, able to work with multiple teams.
  • Ability to lead and guide team members toward achieving and surpassing expected performance levels.
  • Strong communication skills toward interpreting board of directors’ expectations with department staff and other associate groups.
  • A strong motivated and focused work ethic.
  • Deeply knowledgeable in the areas of Operations, Manufacturing and Food, Drug and Mass Merchandising.
  • Significant project management experience, from acceptance of bid to project completion, including but not limited to: review and dissemination of expectations, strategy development of project priorities and guidelines and insuring the adherence to all legal compliance documents.
  • Particularly strong background interacting with clients, suppliers, and manufacturers.
  • Strong experience collaborating with different teams within a company to complete projects, resolve issues and improve information flow.
  • Over 20 years’ experience dealing directly with customers and end users to ensure complete customer satisfaction.
  • Readily able to improvise and adapt to new skill sets and responsibilities.
  • Extensive familiarity with vendor purchasing, freight solutions, inventory mechanisms, supplier negotiations and product development.
  • Vast experience implementing and maintaining new inventory and operational business systems including ERP systems and EDI integration with warehousing and retail partners.
  • Results-oriented CPG executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success. Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

18
18
years of professional experience

Work History

Chief Operating Officer

TRU Brands, Inc
01.2017 - 05.2024
  • Increased sales revenue and improved operational efficiencies culminating in the business being purchased twice and is currently part of a publicly traded company with revenues exceeding $80M
  • Implemented new ERP system and EDI provider
  • Onboarded more cost-effective warehousing and logistics partners
  • Onboarded new manufacturing partner to decrease product COGS and increase production
  • Utilized improved data capture mechanisms to improve forecasting and inventory control
  • Responsible for P&L review and maintenance of the largest customers including Costco and International business
  • Achieved year over year growth of at least twenty percent across all business channels
  • Expanded direct distribution into Walgreens, BJ’s, Sodexo, and Target
  • Collaborated with our broker partners to increase distribution into retailers including Costco, Whole Foods and Albertsons
  • Expanded North American distribution into Canada with retail partners including Loblaws, Shoppers Drug, Metro and Longo’s
  • Worked with internal departments to drive growth at partner retailers becoming one of the best performers in category in Costco and Whole Foods in the US and Shoppers Drug Mart and Longo’s in Canada.
  • Negotiated favorable vendor contracts for cost-effective procurement solutions that supported business growth objectives.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Streamlined operations by implementing efficient processes and systems, leading to increased productivity and cost savings.
  • Managed procurement activities to secure resource acquisitions at best possible cost.
  • Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Ensured regulatory compliance by developing policies in line with industry best practices to mitigate risks associated with legal or ethical violations.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
  • Represented organization at industry conferences and events.
  • Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.
  • Optimized supply chain management strategies; reducing lead times while maintaining product quality standards for increased customer satisfaction rates.
  • Identified and pursued business development opportunities to grow organization and increase revenue.
  • Championed the adoption of new technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.
  • Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
  • Developed comprehensive financial plans to support long-term business objectives, reducing operational expenses while maximizing profitability.
  • Played a critical role in mergers and acquisitions activities; including due diligence processes, negotiations, integration planning, and execution efforts to ensure seamless transitions.
  • Self-motivated, with a strong sense of personal responsibility.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Skilled at working independently and collaboratively in a team environment.

Founder and President

TeaFin Consulting
01.2016 - Current
  • Executive consultant helping brands expand distribution opportunities in brick n’ mortar and through Amazon FBA and FBM
  • Assisted brands working to penetrate Food, Drug and Mass retail partners including but not limited to Costco, Target, Walmart, BJ’s and CVS
  • Working with brands to achieve greater operational efficiencies, improve forecasting, and reduce logistical expenses while improving on time deliveries
  • Worked with brands operating on Amazon for over 15 years to increase Amazon revenue while simultaneously improving on hand inventory demand and minimizing operational costs associated with AmazonFBA
  • Very knowledgeable optimizing Amazon marketing opportunities including Sponsored Ad campaigns and maximizing A+ and Brand Storefronts exposure.

Director of FDM Sales

Musclepharm Corporation
Denver
01.2013 - 01.2016
  • Expanded a new department within the company, whereby we increased sales from $60 million to $170 million dollars in two years
  • Led a team of thirty sales team members to secure new distribution opportunities with customers including but not limited to Costco, Walmart, Walgreens, and CVS
  • Expanded product placement with existing customers such as 24Hr Fitness, Dicks Sporting Goods, Vitamin Shoppe, Amazon as well as military accounts; AAFES, Nexcom and USMC
  • Established yearly budgets and individual marketing plans for each retailer, while working with the field teams to utilize our “boots on the ground” for demos and consumer education
  • Improved operational efficiencies by improving forecasting, expanding the ERP and EDI systems, and negotiating better costing from suppliers and service providers.

Sales Manager, Food, Drug and Mass

Europa Sports Products
Charlotte
01.2006 - 01.2013
  • Accountable for the daily management of specialty accounts including Dicks Sporting Goods, Vitamin Shoppe and 24HR Fitness, plus, FDM accounts which included Target, Costco and HEB
  • Established yearly budgets and collaborated with Executive team members on implementation, followed by monthly review of performance metrics
  • Analyzed P&L data for each customer and initiated needed cost restraints or approved expenditures as needed to better align customer performance results
  • Also, established yearly marketing plans with ROI targets
  • Coordinated with the field representatives and demo teams to maximize growth potential for each customer through on-site demos, retailer education and store level promotions
  • Maintained eighteen percent year over year growth all three years.

Education

Business Management Curriculum - undefined

Central Michigan University
Mount Pleasant, Michigan

Business Management Curriculum - undefined

Grand Rapids Community College
Grand Rapids, Michigan

Skills

  • Industry Expertise

  • Mergers and Acquisitions

  • Corporate Governance

  • Start-Up Operations

  • Market Knowledge

  • Stakeholder engagement

  • Board Reporting

  • Consulting

  • Executive Leadership

References

Available upon request

Timeline

Chief Operating Officer

TRU Brands, Inc
01.2017 - 05.2024

Founder and President

TeaFin Consulting
01.2016 - Current

Director of FDM Sales

Musclepharm Corporation
01.2013 - 01.2016

Sales Manager, Food, Drug and Mass

Europa Sports Products
01.2006 - 01.2013

Business Management Curriculum - undefined

Central Michigan University

Business Management Curriculum - undefined

Grand Rapids Community College

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Todd Collis