Todd Conly
Newburyport,MA
Summary
Goal-oriented Senior Marketing Manager with in-depth, multi-channel marketing management experience and sucess within the publishing industry covering non-fiction, self-help, lifestyle, engineering, and academic markets. Adept at building campaigns to increase sales, exposure and growth. A dynamic team player that delivers effective marketing strategies with a commitment to quality standards.
Overview
31
31
years of professional experience
Work History
Senior Marketing Manager
THE QUARTO GROUP, INC
01.2018 - 01.2024
- Created and executed marketing, publicity, social, and digital strategies for multiple imprints, increasing consumer sales and account engagement, author retention, and satisfaction
- Implemented author onboarding materials including an author handbook and welcome kit supporting and increasing author communication and development leading to increased pre-orders, sell-through, and ongoing book promotions
- Designed, developed, and carefully executed digital advertising programs including testing and executing changes to ad-related landing pages and other digital properties associated with increasing traffic and optimizing ad conversions to drive growth
- Maximized the value of campaigns and sell through post publication by using Amazon Keywords, AMS and DSP strategies, Google ads and by creating seasonal social media promotions to extend and increase sales
- Created digital assets and developed content to support business and author websites including promotional landing pages, leading to increased book discoverability and consumer conversions
- Grew overall book pre-orders by 30% by delivering unique bonus content incentives for end users that led to increased book orders from Amazon, Barnes & Noble, Books-a-Million, Mass Market, and Gift accounts
- Developed monthly social media calendar, highlight stories, and videos increasing social media content creation by 40% on Instagram, Facebook, Pinterest, Twitter (X), and TikTok.
Senior Product Marketing Manager
EBSCO INFORMATION SERVICES
01.2013 - 01.2018
- Developed and implemented overall marketing strategy for global e-books and audiobooks product that included email, social media, blogs, PowerPoints, infographics, success stories, newsletters, events, webinars, print and web marketing, third party advertising initiatives and partner marketing
- Provided unique messaging for cross-channel markets including K-12 schools, academics, medical institutions, public libraries and corporate/government customers and prospects
- Created go-to-market strategies for product stakeholders including messaging, campaign tactics and sales collateral that delivered qualified leads for a national sales team
- Grew e-books product by 20% in three years exceeding product revenue goals
- Aggressively launched new DRM-free e-book product, that was the first to market by any aggregator, directly impacting revenue for fiscal year 2018
- Developed print and electronic promotional materials within budget and on schedule, working effectively with designers, product management, collection development and sales to ensure marketing efforts are communicated successfully with the appropriate ROI and KPI.
Marketing Manager
ELSEVIER, INC - Science & Technology
01.2009 - 01.2013
- Communicated vital selling points for electronic and print-based content products and services across a worldwide sales force through multimedia marketing campaigns
- Identified online and print outlets for academic and consumer based (B2C) advertising and positioned products for optimum online exposure on sites ranging from Google to Amazon and Facebook
- Additional responsibilities encompassed marketing plan development, website development, implementation, tracking, and reporting of campaign results to senior management
- Created effective marketing campaigns and selling strategies in academic markets that uncovered strong prospects and establish relationships with key customers across competitive markets
- Responsible for creating and implementing marketing plans that lead to 20% increase in engineering corporate channel revenue goals.
Marketing Account Executive
HCPRO, INC.
01.2006 - 01.2008
- Worked directly with sales force in managing client relationships and all associated client projects including strategic oversight in the development, execution and implementation of branded communications
- Projects consisted of print materials, email marketing, live events, webcasts, podcasts, surveys, lead generation and other media ranging from in-depth bundled advertising programs to unique custom marketing projects
- Implemented new business and prospecting strategy to increase print and online sales by 20%
- Identified and evaluated alternative business solutions and 'add-on' sales opportunities to drive revenue retention and growth within a specific set of target accounts by 15%.
Senior Account Manager
THE POHLY COMPANY
01.2001 - 01.2005
- Provided high-level strategic direction for print and online communications campaigns, project management and overall relationship of multiple client accounts
- Executed and developed key marketing programs and communication objectives to direct and mold client publications and project strategies
- Initiated and supervised all activities related to efficient ongoing marketing operations, including strategic planning and creative briefs, research, budgeting and team management while also providing detailed scheduling for each publication
- Successfully upsold and implemented additional products and services to new and existing customers
- Increased advertising sales revenues for the Massachusetts Getaway Guide by 15% each year.
Senior Project Manager
THE STAYWELL COMPANY
01.1997 - 01.2001
- Provided client relationship management and sales assistance with pricing, budgets, client calls, information distribution to prospective clients and managed contracts
- Coordinated and implemented marketing communication programs, creative briefs, budgets and timelines
- Initiated and administrated all projects related to efficient ongoing operation, correspondence, contact, billing and scheduling of multiple publications, translations and online functions.
Operations Manager
PRINTWORKS PUBLISHING INTERNATIONAL
01.1993 - 01.1997
Product Marketing Manager
HCPRO, INC.
- Developed overall marketing strategy and product direction including, direct mail, e-mail, SEO, PPC campaigns and live events for pharmaceutical branch
- Provided leadership in the translation of strategic plans, including a clear basis for communicating and aligning critical requirements, and tracking performance relative to revenue plans
- Accountable for marketing content and concepts to increase subscription base of several online and print subscription based products as well as renewing and growing revenue of large pharmaceutical clients including, Pfizer, Merck, Eli Lily and Bristol-Myers Squibb
- Maintained existing client base with renewal program and increased subscription base for daily flagship e-newsletter by 25%
- Developed marketing collateral and strategic objectives for compliance training courses that increased divisional performance by 20%.
Project Manager
THE STAYWELL COMPANY
- Managed workflow, deadlines, project budgets and overall quality of multiple product teams comprised of account editors, designers, copy editors, editors and production coordinators
- Collaborated with marketing managers and product development team on creative vision, product development, revision and redesign
- Assisted sales managers in evaluating margins on all existing continuity and custom products as well as new and ancillary programs.
Education
Bachelor of the Arts - Environmental Science
Ohio Wesleyan University
Skills
- Amazon/BookBub/Google Ads
- Adobe/Canva
- SEO/SEM/Keywords
- Sales Support
- Marketing Automation
- Publicity
- Digital/Social Marketing
- Project Management
- Event Marketing
- Content Marketing
Timeline
Senior Marketing Manager
THE QUARTO GROUP, INC
01.2018 - 01.2024
Senior Product Marketing Manager
EBSCO INFORMATION SERVICES
01.2013 - 01.2018
Marketing Manager
ELSEVIER, INC - Science & Technology
01.2009 - 01.2013
Marketing Account Executive
HCPRO, INC.
01.2006 - 01.2008
Senior Account Manager
THE POHLY COMPANY
01.2001 - 01.2005
Senior Project Manager
THE STAYWELL COMPANY
01.1997 - 01.2001
Operations Manager
PRINTWORKS PUBLISHING INTERNATIONAL
01.1993 - 01.1997
Product Marketing Manager
HCPRO, INC.
Project Manager
THE STAYWELL COMPANY
Bachelor of the Arts - Environmental Science
Ohio Wesleyan University
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