TODD COSSETTE
Des Moines,WA
Summary
Accomplished Regional Sales Manager with 15+ years of experience leading sales, manufacturer's representatives, and operations for service-driven businesses. Awarded Regional Sales Manager of the Year in 2015. Proven success in expanding sales channels, distributorships, and delivering exceptional customer service through product training and support.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Ernest Mariani Company
12.2023 - 07.2025
Regional Sales Manager
Ernest Mariani Company
12.2023 - 07.2025
- Led regional sales initiatives to enhance market penetration and drive revenue growth adding 375k new business to existing 3.6M region.
- Developed and executed strategic sales plans aligned with company objectives.
- Cultivated strong relationships with key clients to foster loyalty and repeat business.
- Implemented CRM systems for accurate tracking of sales performance and customer interactions.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
Regional Sales Manager
NEWCO
09.2019 - 12.2023
- Supervise two reps selling commercial coffee brewing to food service business companies and end users throughout Pacific N.W and Western Canada.
- Achieved regional sales objectives developing successful strategies and servicing accounts to strengthen business relationships.
- Developed distributor business generating revenue of $450k in first 6 months with potential of $2+M.
- Procured two national customers with revenue potential of $2M to $4M.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Managed accounts to retain existing relationships and grow share of business.
- Personally develop and maintain strong relationships with top volume target accounts and train customers on new/existing product lines.
District Sales Manager
Equipto
06.2018 - 08.2019
- Strengthened relationships with 15-20 distributors across seven western states. Develop and complete space utilization plans, quotes and complicated orders.
- Introduced new products, special offers and use of new sales collateral.
- Initiated relationships with five new distributors with income potential of $550K to $750K per year
Regional Sales Manager
Fetco, Western United States & Western Canada
02.2012 - 06.2018
- Supervised ten reps selling commercial coffee brewing equipment to150 customers throughout West Coast and Western Canada; forecasted and managed $3.6M in expenses. Personally developed and maintained strong relationships with top 20 accounts; called on high volume target accounts.
- Named Regional Sales Manager of the Year 2015 for outstanding leadership and sales results.
- Group consistently increased sales from 15 - 21% over three years.
- Developed competitive breakdowns for dealers and consultants illustrating quality and product option disparities, enabling easier buy-in/closing opportunities and better product matches for customers' needs.
- Developed distributor partnership on West Coast, reducing shipping time and costs.
Director of Sales & Operations
Woody's Tropical Blends
07.2004 - 02.2012
- Developed new business partnerships and managed customer/distributor relationships for sale of natural food product used in beverages and baked goods for 150 - 300 customers on West Coast and Nevada; owned P&L and managed a $1.5 M operating budget.
- Generated $220K in sales first year.
- Subsequently grew sales to $1.6M over the next four years.
- Recruited and secured partnerships with 6 distributors in four states.
- Reduced capital outlay by $100K in two years through development of equipment lease or buy program requiring minimum purchases that covered ROI within 12 months.
Assistant Store Manager
Lowe's Home Improvement
11.2002 - 07.2004
- Managed operations for three departments with 25 employees; hired, trained and scheduled staff. Managed receiving, stocking, inventory and shrinkage.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Interviewed and trained staff associates.
- Provided weekly work schedules to employees.
- Beat department sales goals of approximately $13M for three departments.
- First year sales in Lawn and Garden rose by 10%.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
Sales Manager
Millstone Coffee Service/Cascade Coffee
05.1999 - 11.2002
- Managed 10 sales representatives for five branch locations of $4M, locally owned coffee and equipment supplier, with customer base of 300 located throughout Pacific Northwest; managed P&L and $2M.
- Generated three new distributors serving Montana, Oregon, and Washington South Sound region.
- Generated new business in Seoul Korea with newly launched company brand. Sales hit $30K per month after first year.
- Developed direct mail order program. Within first eighteen months program generated $250K.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Branch Manager
Millstone Coffee Service/Cascade Coffee
02.1996 - 05.1999
- Managed and administered operations budget; directly managed top 50 accounts producing $1.5M in sales; supervised eight sales representatives, warehouse workers and drivers covering Washington, Oregon and Idaho.
- Opened Yakima branch from ground floor. Hired warehouse crew, sales staff and customer service representative.
- Produced monthly sales of $46K, achieving profitability within four months.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
Sales Manager
Cascade Coffee
02.1993 - 01.1996
- Supervised three sales representatives producing $45K per month; monitored expenses to budget; monitored/confirmed sales volumes and commission due.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Consistently achieved or surpassed company sales goal for three years.
- Secured market for new brand of coffee at lower price point; contributed to brand design, flavors, signage, pricing and launch.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Account Executive
Cascade Coffee Service
09.1990 - 01.1993
- Developed new business selling coffee service to b2b.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- #1 in sales at branch for 18 months
- #1 in sales over three branches for one year
Education
Some College (No Degree) - Business
Highline College
Seattle, WASkills
- Consummate team player
- Cold Calling
- Goals and Performance
- Staff Management
- Territory Expansion
- Client Account Management
- Customer service
- Business development and planning
- Relationship selling
- Account development
- Account management
Certification
Priority Management Training
Timeline
Regional Sales Manager
Ernest Mariani Company
12.2023 - 07.2025
Regional Sales Manager
Ernest Mariani Company
12.2023 - 07.2025
Regional Sales Manager
NEWCO
09.2019 - 12.2023
District Sales Manager
Equipto
06.2018 - 08.2019
Regional Sales Manager
Fetco, Western United States & Western Canada
02.2012 - 06.2018
Director of Sales & Operations
Woody's Tropical Blends
07.2004 - 02.2012
Assistant Store Manager
Lowe's Home Improvement
11.2002 - 07.2004
Sales Manager
Millstone Coffee Service/Cascade Coffee
05.1999 - 11.2002
Branch Manager
Millstone Coffee Service/Cascade Coffee
02.1996 - 05.1999
Sales Manager
Cascade Coffee
02.1993 - 01.1996
Account Executive
Cascade Coffee Service
09.1990 - 01.1993
Some College (No Degree) - Business
Highline College
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