Todd Hitchcock
Overland Park,KS
Summary
Practiced business development executive with several years of experience strategizing on growth and development opportunities. Collaborates with professionals to understand client and broader market needs and trends, building procedures for sales associates and networking within industry to create avenues to increased business volume and company presence. Energetic executive expands company horizons through accurate understanding and successful engagement of client and industry direction. Business development expert with many years as top sales performer in market. Comfortable with new ideas, innovative products and start-up environments. Proven track record of achievement in brand management, product launch, and new territory penetration.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Business Development
Genomic Prediction
New Brunswick
08.2020 - Current
- Develop and implement sales strategies to promote the LifeView portfolio of testing both domestically and internationally
- Educate REI physicians, administrators, and lab personnel on new and emerging technologies in PGT testing
- Conduct virtual and in-person educational seminars on Genomic Prediction's LifeView testing platform utilizing the company's industry experts and thought leaders
- Recruited and developed a sales team to help promote LifeView domestically while also contributing to the sales efforts individually
- Seek and develop partnerships with third parties that help advance market share and increase revenue
- Attend and plan industry conferences
- Responsible for 210% growth in revenue after 1 year and 650% growth in revenue over 22 months.
Territory Manager EndoVenous
Medtronic
Minneapolis
10.2018 - 08.2020
- Develop and implement sales strategies to exceed company goals in Kansas City and the surrounding metro area
- Educate physicians on new treatment modalities for the treatment of Chronic Venous Insufficiency (CVI)
- Negotiate high revenue contracts with large health systems and private practices
- Call points include Vascular Surgeons, Interventional Cardiologists, Interventional Radiologists, and General Surgeons and all C suite executives.
Key Account Manager IVF
Invitae
San Francisco
01.2018 - 07.2018
- Stabilize and transition former clients of CombiMatrix to Invitae
- Work alongside 14 Regional Managers to maintain and grow IVF business in the Midwest Region
- Attended national and regional trade shows to network and build relationships within the IVF and genetics community
- Grew territory by 28% in the first 6 months.
National Director of IVF Sales
CombiMatrix
01.2017 - 12.2017
- Develop and implement sales strategies to exceed company goals for all lines of testing pertaining to IVF and infertility
- Train and mentor a sales team of 12 Senior Sales Representatives across the country
- Attended national and regional trade shows to network and develop growth strategies
- Responsible for 300% growth in PGS revenue in 12 months.
Regional Sales Manager Western US
CombiMatrix
Irvine
10.2014 - 01.2017
- Develop and implement sales strategies to exceed the company's expectations for the region and maximize sales efforts
- Manage the sales goals and efforts of 4 senior sales representatives
- Targeted call points include OBGYN, MFM, Pathology, Genetic counselors, Hospital Systems, and clinics
- Conduct presentations on highly complex testing platforms to include microarray testing for both pre and postnatal genetic testing
- Responsible for a 60% growth in the territory sales revenue in a matter of 5 months
- 2nd in the country in microarrays per month
- Top in Pre-implantation Genetic Screening sales
- 2015 President's Club and Sales Person of the Year award winner
- 2016 President's Club and SalesPerson of the Year award winner.
Regional Sales Manager
GenPath Women's Health
Elmwood Park
03.2012 - 10.2014
- Directly manage 8-10 sales reps throughout the Midwest, including KS, OK, MO, LA, TX, TN, MI, KY, and OH
- Develop and implement sales strategies to exceed the company's expectations for the region and maximize sales efforts
- Targeted call points include OBGYN, MFM, Midwives, Nurse Practitioners, Hospital Systems, and clinics
- Conduct presentations on highly complex testing platforms, including Polymerase Chain Reaction and specialty genetics, in order to increase adoption of these tests within the market
- Provide concise reports to track sales goals and monitor market trends
- Arrange weekly field visits with Sales Representatives to model sales behavior and techniques, as well as coach them to exceed defined sales goals
- Recruited, hired, and managed the 2013 Sales Rookie of the Year
- Directly managed and developed the 2014 Sales Person of the Year.
District Sales Manager
Medical Diagnostic Laboratories
Hamilton
09.2008 - 03.2012
- Directly managed 18 sales reps, including senior sales reps and account managers throughout the entire Western region
- Responsible for driving business, both new and upselling existing clients
- Oversee daily operations of my sales staff including expense reports and call logs
- Promoted directly to physician offices in women's health, family medicine, internal medicine, and urologists
- Directed regional sales meetings to educate sales reps on new testing and to improve sales strategies and techniques
- Generated a growth of 38% YOY.
Senior Sales Representative
Medical Diagnostic Laboratories
Hamilton
09.2008 - 01.2011
- Call on medical providers in both a clinical and hospital environment
- Meet and exceed sales quotas by cold-calling potential clients
- Grow the territory by up-selling current clients
- Deliver exceptional customer service by being the point of contact for the clients
- Conduct professional presentations to physicians, medical staff, and other members of administration
- Be the expert in the services and products being marketed
- 2008 Sales Rookie of the Year
- Rep of the Year 2009, 2010, and 2011.
Education
Bachelors of Science - Biology
Baker University
12.2002
Skills
- Leadership abilities
- Business acumen
- Clinical experience in the fertility industry
- Sales strategies
- New and emerging technologies in PGT testing
- Sales team management
- Partnership development
- Revenue growth
- Sales strategies for Chronic Venous Insufficiency treatment
- Contract negotiation
- Networking and relationship building
- IVF business growth
- Sales team training and mentoring
- Growth strategies for IVF and infertility testing
- Territory sales management
- Complex testing platforms
- Microarray testing
- Pre-implantation Genetic Screening sales
- Sales strategies for Polymerase Chain Reaction and specialty genetics testing
- Sales goal tracking and market trend monitoring
- Sales behavior modeling and coaching
- Direct management and development of sales representatives
- Business driving and upselling
- Expense reports and call logs management
- Cold-calling and client up-selling
- Exceptional customer service
- Professional presentations
- Expertise in marketed services and products
- Football skills (All conference wide receiver)
- Medical Laboratory Technologist certification
- Biology degree
- Medical Laboratory Technologist degree
Other Experiences
- Varsity football Baker University - All conference wide receiver Heart of America Athletic Conference
- Registered as a Medical Laboratory Technologist - American College of Clinical Pathology
Certification
- Medical Laboratory Technician - American Society of Clinical Pathology
Accomplishments
- Medical Diagnostics Laboratory Sales Rookie of the Year 2008
- Medical Diagnostics Laboratory Sales Rep of the Year - 2009, 2010, 2011
- CombiMatrix Presidents Club - 2015, 2016
- CombiMatrix Sales Person of the Year - 2015, 2016
Affiliations
- Kansas City Football and Cheerleading (KCFC) tackle football coach
References
References available upon request.
Timeline
Head of Business Development
Genomic Prediction
08.2020 - Current
Territory Manager EndoVenous
Medtronic
10.2018 - 08.2020
Key Account Manager IVF
Invitae
01.2018 - 07.2018
National Director of IVF Sales
CombiMatrix
01.2017 - 12.2017
Regional Sales Manager Western US
CombiMatrix
10.2014 - 01.2017
Regional Sales Manager
GenPath Women's Health
03.2012 - 10.2014
District Sales Manager
Medical Diagnostic Laboratories
09.2008 - 03.2012
Senior Sales Representative
Medical Diagnostic Laboratories
09.2008 - 01.2011
Bachelors of Science - Biology
Baker University
- Medical Laboratory Technician - American Society of Clinical Pathology
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