TODD J. CONNER
Tampa,FL
Summary
Seasoned sales executive with a 25-year background in boosting revenue, capturing market share, and fostering top-tier teams. Demonstrated success in crafting effective sales strategies, nurturing vital partnerships, and mentoring sales professionals to achieve peak performance. Specializing in agribusiness, heavy equipment, and technology-driven solutions, bringing a wealth of industry expertise to drive impactful results for organizations.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Linder Turf & Tractor
08.2024 - Current
- Spearheaded Linder's entry into the agriculture market by developing a comprehensive market strategy and sales blueprint.
- Built and led a high-performing sales team of 7 across Florida, achieving a two-fold increase in monthly sales.
- Created effective sales tools, training programs, and mentoring initiatives to drive team success and market penetration.
Vice President of Sales
ScanIt Technologies Inc.
08.2023 - 07.2024
- Led commercialization efforts of SporeCam in the Midwest corn belt, driving initial market adoption.
- Developed a nationwide sales team to cover key geographies, laying the foundation for future expansion.
- Drove B2B development with key accounts, enabling international growth and product innovation.
- Developed and executed marketing strategies to enhance brand visibility and promote agronomic acceptance.
US Director of Sales
MagrowTec
11.2020 - 07.2023
- Drove 120% YoY growth for three consecutive years, achieving significant milestones in both revenue and market share.
- Established a nationwide sales team from the ground up, covering all major US geographies.
- Expanded business through key account development and a robust distributor network, leading to international growth.
- Developed impactful sales tools, including data sheets, field days, and app-based value propositions.
Senior Market Development Manager
Farmers Edge
12.2018 - 08.2020
- Led expansion into new territories, achieving significant growth across the Midwest, Northeast, and Southeast.
- Built and nurtured a dealer network spanning ten states, expanding market reach and product adoption.
- Cultivated strong relationships with key decision-makers, offering tailored solutions to improve grower profitability.
Eastern Corn Belt Business Development
Farmers Business Network Inc.
10.2017 - 12.2018
- Achieved 3x growth in dealer network and 2x revenue growth in a short time frame.
- Led market development initiatives and educated growers on innovative technologies that enhanced profitability.
Business Development
Environmental Tillage Systems
06.2011 - 01.2017
- Drove sales from zero to $8.5M, effectively managing direct sales to growers in the Eastern Corn Belt.
Business Development Consultant
360 Yield Center
08.2014 - 12.2016
- Led crop modeling efforts across 100,000 acres, providing actionable insights for yield optimization.
- Managed customer relationships, introduced new product offerings, and repaired relationships in underperforming territories.
Regional Sales Manager
Machinery Link
07.2007 - 04.2012
- Rescued a failing territory, growing contracts from 5 to 85.
- Cultivated strong direct relationships with growers, managing equipment leasing and servicing contracts.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
Sales Representative
Caterpillar
01.2000 - 07.2007
- -Sold 35 new CAT MT 700 series tractors in its debut year.
- Managed key accounts with annual revenues exceeding $6M, driving sales increases of $2.8M in 2006 and $3.2M in 2007.
- Led technology integration initiatives for yield monitoring and auto-steer systems.
Farm Owner/Manager
Conner Farms
01.1990 - 01.2000
- Managed a 2,500-acre family farm, overseeing crop protection, fertility programs, and equipment procurement.
- Directed seasonal and contract employees, optimizing operational efficiency.
Education
BS - Agribusiness Sales & Marketing
University of Illinois
Illinois05-1990
Associate of Applied Science - Agribusiness
Parkland College
Illinois05-1988
Skills
- Sales team leadership
- Strategic planning
- B2B Sales & Account Management
- Market & Product Development
- Ag-Tech & Agronomy Expertise
- Process Optimization & Lean Methodologies
- Cross-Functional Collaboration
Certification
- Legacy Certified Crop Advisor
- Caterpillar Blackbelt
- Expert in Strip-Till & Fertility Management
Timeline
Regional Sales Manager
Linder Turf & Tractor
08.2024 - Current
Vice President of Sales
ScanIt Technologies Inc.
08.2023 - 07.2024
US Director of Sales
MagrowTec
11.2020 - 07.2023
Senior Market Development Manager
Farmers Edge
12.2018 - 08.2020
Eastern Corn Belt Business Development
Farmers Business Network Inc.
10.2017 - 12.2018
Business Development Consultant
360 Yield Center
08.2014 - 12.2016
Business Development
Environmental Tillage Systems
06.2011 - 01.2017
Regional Sales Manager
Machinery Link
07.2007 - 04.2012
Sales Representative
Caterpillar
01.2000 - 07.2007
Farm Owner/Manager
Conner Farms
01.1990 - 01.2000
BS - Agribusiness Sales & Marketing
University of Illinois
Associate of Applied Science - Agribusiness
Parkland College
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