Todd Kane

• Lead a cross-functional growth organization spanning performance marketing, SEO, editorial, experimentation, and analytics—managing a $XXMM marketing budget across both sides of the marketplace (consumer + provider) and operating across U.S. and international markets.
• Drove a business turnaround by restructuring channel mix, reallocating budget into higher-efficiency levers, and operationalizing measurement discipline—resulting in +20% YoY growth in the first 10 months.
• Built a diversified, portfolio-driven marketing strategy, transitioning from siloed channels to an integrated system leveraging TV/CTV, SEM (Brand + Non-Brand), Paid Social, Influencers, Affiliates, and SEO to improve CAC efficiency and expand reach across audiences.
• Established in partnership with Data Team Care.com’s modern growth measurement foundation—including MMM, incrementality testing, ODI + first-party data integration, and predictive forecasting—enabling dynamic capital allocation and clearer signal on channel contribution and audience ROI.
• Serve as a senior leader shaping annual planning, pricing strategy, investment priorities, and long-range growth roadmap—aligning Marketing, Product, Finance, and Brand around revenue targets, marketplace balance, and profitability goals.

• Led a 13-person growth organization and managed a $XXMM annual marketing budget, delivering 20% YoY growth and scaling revenue from $XXMM → $XXMM across mobile and web subscription businesses.
• Drove growth and integration strategy for three business acquisitions in 2021, unifying GTM, pricing, lifecycle, and performance channels while improving ARPU, LTV, and reducing CAC variability across the portfolio.
• Built and scaled a full-funnel digital growth engine—transforming paid marketing and accelerating owned/earned channels via a Brand Ambassador program, Affiliate expansion, Lifecycle automation, TV/Offline Strategy and SEO—improving blended CAC and increasing efficiency YoY.

Founding Team —VP of Growth & GTM

• Launched and scaled Kangaroo’s online subscription business from $0 → $XXMM ARR in 14 months, reporting to the CMO and accountable to the Board.
• Owned positioning, pricing strategy, go-to-market, and full-funnel growth marketing across acquisition, lifecycle, and retention.
• Built and led a lean growth organization (team of 3) while establishing the core revenue model, channel mix, and foundational growth infrastructure.

• Led a 15-person full-stack marketing organization and managed a $XXMM growth budget supporting a $XXMM ARR subscription business, reporting directly to the CEO with board-level accountability.
• Shifted the company from a Facebook-first acquisition model to an audience-first, diversified channel strategy, scaling Linear TV, OTT, Radio, Podcasts, and Influencer programs to unlock new growth pockets and reduce platform dependency.
• Partnered cross-functionally with Product, Finance, Data Science, and Creative to optimize funnel performance, improve onboarding and retention, and drive improvements to CAC, payback, and LTV.
• Built a systematic approach to consumer insight and research—using audience segmentation, qualitative feedback, and behavioral data to inform positioning, product development, messaging architecture, and GTM strategy.

• Led Foot Locker’s digital business spanning six brands and $1B in annual revenue, managing a $XXXMM marketing budget with full P&L responsibility and oversight of a 20-person team across performance marketing, retention, media, and eCommerce operations.
• Drove the company’s Omnichannel + Customer-First transformation, modernizing audience strategy, media mix, personalization, and attribution to unify in-store and digital customer journeys.
• Launched SIX:02, Foot Locker’s first female-focused omnichannel retail business, including positioning, GTM, merchandising support, ecommerce experience, and integrated marketing strategy.
• Served as the key decision-maker for the marketing technology stack and audience architecture, shaping CRM, CDP, data strategy, and media platforms to accelerate growth and customer lifetime value.

• Reporting to the Founder, helped launch and scale the e-Commerce Business growing from $0 to $00MM business in 3-Years with profitable unit economics.
• Built, managed, and optimized the full Digital Ecosystem; Warehouse, Logistics, Customer Service, Product/Inventory Strategy, Strategic Partnerships/Collaborations, and Marketing.

• Reported directly to the CEO and led performance marketing and CRM across nine portfolio brands, managing a $XXMM budget tied to a $XXMM topline business, growing +30% Y/Y
• Owned audience and portfolio strategy, driving cross-sell, bundling, segmentation, and lifecycle programs to increase repeat purchase behavior and customer value across the ecosystem.
• Built and led a lean five-person growth team responsible for acquisition, retention, demand planning, and channel execution across email, paid media, partnerships, and loyalty.