Todd Kelley
Bellingham,USA
Summary
Experienced Professional in Business Development, Chain and Distributor Management, logistics, Marketing and brand launch strategies
Drive new Business through excellent customer service and establishes strategic partnerships with Distributor partners, stakeholders, and executives to increase channel revenues. 40 years of Hospitality Management in all aspects, Restaurants, Hotels, Country Clubs, Retail management, National chain Management.
Working with Brands such as Cincoro Tequila, Mezcal Campante, Quiet Storm Vodka, Kombucha Cocktails, Provocativo cava, Afrohead Rum, Good Dogg vodka based RTD, Kinnitty Castle Irish Whiskey.
Management Consultant for new brands and development of new brands entering the market.
Overview
17
17
years of professional experience
Work History
Blackhawk Brands USA/Beverage Assets
06.2023 - Current
- Directed sales planning and development, national product launches, national service plans for start up company. Changing the way Suppliers and Distributors work to increase sales in the ever changing 3 tier system.
- Established National Pricing and Distributor alignment for New and Existing brands to increase sales and overall consumer recognition.
- Developed National Marketing plans, competitive sets and pricing. Distributor alignment and Distributor Management on Brand launches.
- Brand Management of current Brands, Good Dogg, Blackwell Rum, Quiet Storm Ultra Premium Vodka, Kinnity Castle Irish Whiskey, Cincoro Tequila, Mezcal Campante, brads blend RTD cocktails, Sayless wine based RTD, Glamit wine based sparkling tea.
- Developed DTC Website, National Marketing Plan for all social media for increased consumer knowledge of National Brands.
- Presented brand portfolios to all Major National chains and Regional Chains both on and off premise.
- Enhanced retailer relationships via trade shows, Distributor Education programs.
- Built out all National FOB pricing and Programming Calendars and Marketing plans for Distributors and suppliers.
- Responsible for all Logistics with Spain and Italy, developed inventory levels and forecasting models, and National FOB for current brands.
- Chain Presentations – Kroger, Whole Food, Total Wine, Albertsons-safeway, Wegmans, Quick Trip, Circle K, Delahaze, Aldi and more
Schenk Wines USA – East Coast Division Manager, Boynton Beach, FL
Boynton Beach, FL
01.2020 - 04.2023
- Directed sales planning and development, national product launches, national service plans for start up company.
- Led cross-divisional launch of new corporate brand to North American sales organization, increased sales to over 4 million in 3 years.
- Developed DTC Website, National Marketing Plan for all social media for increased consumer knowledge of National Brands.
- Presented Schenk Wines USA portfolio to all Major National chains and Regional Chains both on and off premise.
- Enhanced retailer relationships via trade shows, Distributor Education programs.
- Achieved 40% of total sales.
- Built out all National FOB pricing and Programming Calendars.
- Responsible for all Logistics with Spain and Italy, developed inventory levels and forecasting models.
- Chain Presentations – Kroger, Whole Food, Total Wine, Albertsons-safeway, Wegmans, Quick Trip, Circle K, Delahaze, Aldi and more
- Opened 17 states on the East Coast in a year. SGWS, RNDC, Johnson Bros. and all of New England
Bronco Wine Company – Northeast Zone Division Manager, Ceres, CA
Ceres, CA
03.2008 - 12.2019
- Directed 11 Direct Reports, 54 Distributors and 24 million in sales – 680,000 cases – 205 brands.
- Achieved 10% increase in On Premise Business yearly – increased accounts sold by 500 new accounts.
- Achieved 3% increase off premises Business yearly – increased accounts sold by over 600 new accounts.
- Successfully launched new brands. Handled on Chain business writhing the New England and New York Market
- Developed new and innovative programs for new brands and existing brands, handled all pricing, programming, and expense budgets.
- Training and managing direct reports.
- New product launches
- Distributor Management and Chain Account management.
Skills
- Microsoft Office, Windows 95, Adobe, Power Point
- Brand management
- Market analysis
- Logistics coordination
- Pricing strategy
- Distributor management
- Inventory forecasting
- Retail relationship building
- Team leadership
- Cross-functional collaboration
- Consumer engagement
- Training & Development
- Supervision and leadership
- Multitasking Abilities
- Sales planning
- National Chain Management
- Regional Chain Management
CORE PROFICIENCIES
Strategic Market Position / Solution Selling / Customer Service / Account Management / Chain Management / Business Development / Distributor Management/Territory Growth/Development / Contract Negotiations / Pricing / Programming / New Brand Launches / Brand Promotion/Marketing / High Impact Sales leader/Training and Development / Logistics and Supply Chain / Inventory / Financial Management
Awards
WSET 2 certified, Leadership in Management ITT Sheraton
Timeline
- Blackhawk Brands USA/Beverage Assets
06.2023 - Current
- Schenk Wines USA – East Coast Division Manager, Boynton Beach, FL
01.2020 - 04.2023
- Bronco Wine Company – Northeast Zone Division Manager, Ceres, CA
03.2008 - 12.2019
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