Todd Lawson
Kernersville ,NC
Summary
Dynamic sales leader with a proven track record at General Shale Brick, excelling in customer relationship building and revenue growth. Achieved significant sales targets through strategic planning and effective contract negotiation. Recognized for enhancing team performance and fostering a collaborative environment, driving brand visibility and market share expansion.
District Sales Manager with 40 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
41
41
years of professional experience
Work History
District Sales Manager
General Shale Brick
03.2021 - Current
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Streamlined operations by collaborating with cross-functional teams to address challenges and improve processes.
- Delivered timely reports on sales activities to senior leadership for informed decision-making processes.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Expanded market share with targeted account management and new business development initiatives.
Sales Executive
General Shale Brick
03.2001 - Current
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Expanded market share with strategic territory planning and targeted prospecting.
- Negotiated favorable terms with suppliers to improve product margins and competitiveness.
- Achieved significant sales targets by motivating team and setting realistic yet challenging goals.
Sales Executive
Pine Hall Brick
03.1985 - 03.2001
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Delivered persuasive presentations to key stakeholders, securing buy-in for strategic initiatives.
- Identified new market opportunities through diligent research and networking.
- Enhanced brand visibility, coordinating with marketing to develop impactful campaigns.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
Education
High School Diploma -
Woodland Christian
Winston-Salem, NCSkills
- Customer relationship building
- Customer service management
- Sales team leadership
- Team coordination
- Goals and performance
- Goal setting
- Contract negotiation
- Cost negotiation
- Sales leadership
- Revenue growth
- Direct sales
- Lead generation
Timeline
District Sales Manager
General Shale Brick
03.2021 - Current
Sales Executive
General Shale Brick
03.2001 - Current
Sales Executive
Pine Hall Brick
03.1985 - 03.2001
High School Diploma -
Woodland Christian
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