Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Todd Prichard

Todd Prichard

Fuquay-Varina,NC

Summary

Business Development Leader | Strategic Partnerships | Revenue Growth

Dynamic and strategic business leader with 15+ years of experience driving organizational growth through high-impact marketing and partnership initiatives. Proven success in developing and nurturing relationships with C-level stakeholders, launching go-to-market strategies, and identifying new revenue streams across healthcare, technology, and B2B sectors. Adept at building strategic alliances, negotiating complex deals, and aligning cross-functional teams to support sales and growth objectives. Passionate about leveraging data, industry insights, and a consultative approach to deliver value and scale business opportunities in fast-paced, evolving environments.

Overview

14
14
years of professional experience
1
1
Certification

Work History

System Director, Strategic Marketing

UNC Health Care
09.2019 - Current
  • Spearhead go-to-market strategy and launch planning for new service lines and regional growth initiatives, collaborating cross-functionally with operations, business development, and clinical leaders.
  • Cultivate high-impact relationships with C-suite executives, clinical stakeholders, and external partners to align business goals, identify growth opportunities, and influence investment decisions.
  • Lead development of growth plans and performance dashboards, enabling data-driven decision-making and contributing to double-digit YoY revenue growth in key service lines.
  • Oversee multi-million-dollar budget and direct resource allocation across growth initiatives, optimizing ROI and scaling patient acquisition and retention.
  • Direct cross-functional teams and agency partners to deliver scalable, market-driven campaigns that increase brand visibility and support expansion goals across the health system.
  • Drive continuous process improvement to streamline go-to-market execution, enhance team collaboration, and accelerate time-to-impact on business priorities.

Director of Marketing

Specialty Fitness Systems
07.2015 - 08.2019
  • Led branding initiatives that significantly enhanced market presence and elevated brand recognition, positioning the company as an innovative leader in the fitness equipment industry.
  • Developed and executed strategic product roadmaps, aligning new initiatives with market demands and overall business objectives to drive growth.
  • Launched and managed comprehensive marketing campaigns for new product lines, successfully penetrating the market and contributing to consistent annual revenue growth averaging +40% YoY.
  • Designed and implemented targeted digital strategies, leveraging data analytics and customer insights to improve business performance, engagement, and customer acquisition.
  • Cultivated corporate sponsorships and partnerships with industry thought leaders, enhancing public relations efforts and driving brand credibility.
  • Conducted ongoing market analysis and competitive intelligence gathering to stay ahead of trends, informing strategic decisions and shaping product development and marketing strategies.
  • Identified key target audiences and crafted tailored marketing campaigns to effectively reach and engage specific demographics, maximizing conversion and retention rates.
  • Prepared and presented monthly and annual marketing performance reports to the executive team, supporting data-driven decision-making and optimizing future marketing efforts.
  • Collaborated closely with product development teams to refine and enhance product offerings based on customer feedback and market interest, driving continuous product improvement.

Owner/Founder

Colossal Agency
12.2012 - 07.2015
  • Co-founded and led a high-growth marketing agency, overseeing day-to-day operations, driving client acquisition, and securing new business—resulting in 25–30% year-over-year revenue growth.
  • Developed and implemented core business strategies that significantly increased revenue, expanded market reach, and established a strong client base in competitive industries.
  • Led and mentored a high-performing team, creating a culture of excellence through targeted training, motivation, and clear performance expectations.
  • Consulted directly with clients to assess their needs, develop tailored marketing solutions, and deliver measurable results, leading to high client satisfaction and long-term retention.
  • Negotiated pricing and service agreements with clients and vendors, optimizing cost structures to enhance profitability while maintaining competitive service offerings.
  • Identified and qualified new business opportunities, successfully closing profitable projects and driving sustained growth across diverse markets.
  • Organized and participated in industry trade shows, events, and networking opportunities to increase brand visibility, attract new clients, and strengthen industry relationships.
  • Managed cross-functional teams in the areas of sales, marketing, and customer account operations, ensuring seamless integration and alignment to meet client needs and organizational goals.

Field Marketing Manager

Dunkin' Brands
10.2011 - 12.2012
  • Developed and executed regional marketing strategies across the Southeast U.S., driving a 20% increase in revenue by optimizing local campaigns, improving market penetration, and aligning initiatives with franchise and corporate growth goals.
  • Led the creation and implementation of comprehensive marketing plans, consistently surpassing revenue targets and achieving key business goals.
  • Prioritized and allocated resources effectively across competing initiatives, ensuring optimal marketing spend and the alignment of efforts with broader organizational objectives.
  • Collaborated with cross-functional teams and key stakeholders to gather market insights, identify emerging trends, and capitalize on new growth opportunities in the region.
  • Led the execution of localized campaigns, driving foot traffic, engagement, and consumer retention, while maintaining brand consistency across diverse markets.
  • Analyzed campaign performance metrics, providing actionable insights and recommendations to senior management for continuous improvement and strategy refinement.

Education

Bachelor of Science - Marketing

Robert Morris University
Moon Township, PA
06.2006

Skills

  • Strategic Marketing & Campaign Planning
    Expertise in developing and executing integrated marketing strategies that align with business goals, drive growth, and enhance customer engagement across digital platforms
  • Marketing Analytics & ROI Analysis
    Strong analytical skills to measure campaign performance, optimize marketing efforts, and deliver data-driven insights that maximize ROI
  • Cross-Functional Team Leadership
    Proven ability to lead and collaborate with diverse teams, driving alignment across marketing, product, and technology functions to achieve organizational objectives
  • Brand Strategy & Positioning
    Expertise in brand development and positioning, ensuring clear and compelling messaging that resonates with target audiences and drives long-term brand equity
  • Partnership Development & Stakeholder Engagement
    Skilled in building and nurturing strategic partnerships with internal and external stakeholders, including healthcare professionals, tech providers, and industry leaders
  • Budget Management & Resource Allocation
    Strong budget oversight skills, ensuring efficient allocation of resources across marketing initiatives to maximize impact and achieve KPIs

Certification

  • Piloting AI for Marketers, Marketing AI Institute - May 2024
  • ICAgile Certified Professional, UCAgile - June 2021

Timeline

System Director, Strategic Marketing

UNC Health Care
09.2019 - Current

Director of Marketing

Specialty Fitness Systems
07.2015 - 08.2019

Owner/Founder

Colossal Agency
12.2012 - 07.2015

Field Marketing Manager

Dunkin' Brands
10.2011 - 12.2012

Bachelor of Science - Marketing

Robert Morris University

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