Todd Prichard
Fuquay-Varina,NC
Summary
Business Development Leader | Strategic Partnerships | Revenue Growth
Dynamic and strategic business leader with 15+ years of experience driving organizational growth through high-impact marketing and partnership initiatives. Proven success in developing and nurturing relationships with C-level stakeholders, launching go-to-market strategies, and identifying new revenue streams across healthcare, technology, and B2B sectors. Adept at building strategic alliances, negotiating complex deals, and aligning cross-functional teams to support sales and growth objectives. Passionate about leveraging data, industry insights, and a consultative approach to deliver value and scale business opportunities in fast-paced, evolving environments.
Overview
14
14
years of professional experience
1
1
Certification
Work History
System Director, Strategic Marketing
UNC Health Care
Chapel Hill, NC
09.2019 - Current
- Spearhead go-to-market strategy and launch planning for new service lines and regional growth initiatives, collaborating cross-functionally with operations, business development, and clinical leaders.
- Cultivate high-impact relationships with C-suite executives, clinical stakeholders, and external partners to align business goals, identify growth opportunities, and influence investment decisions.
- Lead development of growth plans and performance dashboards, enabling data-driven decision-making and contributing to double-digit YoY revenue growth in key service lines.
- Oversee multi-million-dollar budget and direct resource allocation across growth initiatives, optimizing ROI and scaling patient acquisition and retention.
- Direct cross-functional teams and agency partners to deliver scalable, market-driven campaigns that increase brand visibility and support expansion goals across the health system.
- Drive continuous process improvement to streamline go-to-market execution, enhance team collaboration, and accelerate time-to-impact on business priorities.
Director of Marketing
Specialty Fitness Systems
Franklin, PA
07.2015 - 08.2019
- Led branding initiatives that significantly enhanced market presence and elevated brand recognition, positioning the company as an innovative leader in the fitness equipment industry.
- Developed and executed strategic product roadmaps, aligning new initiatives with market demands and overall business objectives to drive growth.
- Launched and managed comprehensive marketing campaigns for new product lines, successfully penetrating the market and contributing to consistent annual revenue growth averaging +40% YoY.
- Designed and implemented targeted digital strategies, leveraging data analytics and customer insights to improve business performance, engagement, and customer acquisition.
- Cultivated corporate sponsorships and partnerships with industry thought leaders, enhancing public relations efforts and driving brand credibility.
- Conducted ongoing market analysis and competitive intelligence gathering to stay ahead of trends, informing strategic decisions and shaping product development and marketing strategies.
- Identified key target audiences and crafted tailored marketing campaigns to effectively reach and engage specific demographics, maximizing conversion and retention rates.
- Prepared and presented monthly and annual marketing performance reports to the executive team, supporting data-driven decision-making and optimizing future marketing efforts.
- Collaborated closely with product development teams to refine and enhance product offerings based on customer feedback and market interest, driving continuous product improvement.
Owner/Founder
Colossal Agency
Apex, NC
12.2012 - 07.2015
- Co-founded and led a high-growth marketing agency, overseeing day-to-day operations, driving client acquisition, and securing new business—resulting in 25–30% year-over-year revenue growth.
- Developed and implemented core business strategies that significantly increased revenue, expanded market reach, and established a strong client base in competitive industries.
- Led and mentored a high-performing team, creating a culture of excellence through targeted training, motivation, and clear performance expectations.
- Consulted directly with clients to assess their needs, develop tailored marketing solutions, and deliver measurable results, leading to high client satisfaction and long-term retention.
- Negotiated pricing and service agreements with clients and vendors, optimizing cost structures to enhance profitability while maintaining competitive service offerings.
- Identified and qualified new business opportunities, successfully closing profitable projects and driving sustained growth across diverse markets.
- Organized and participated in industry trade shows, events, and networking opportunities to increase brand visibility, attract new clients, and strengthen industry relationships.
- Managed cross-functional teams in the areas of sales, marketing, and customer account operations, ensuring seamless integration and alignment to meet client needs and organizational goals.
Field Marketing Manager
Dunkin' Brands
Canton, MA
10.2011 - 12.2012
- Developed and executed regional marketing strategies across the Southeast U.S., driving a 20% increase in revenue by optimizing local campaigns, improving market penetration, and aligning initiatives with franchise and corporate growth goals.
- Led the creation and implementation of comprehensive marketing plans, consistently surpassing revenue targets and achieving key business goals.
- Prioritized and allocated resources effectively across competing initiatives, ensuring optimal marketing spend and the alignment of efforts with broader organizational objectives.
- Collaborated with cross-functional teams and key stakeholders to gather market insights, identify emerging trends, and capitalize on new growth opportunities in the region.
- Led the execution of localized campaigns, driving foot traffic, engagement, and consumer retention, while maintaining brand consistency across diverse markets.
- Analyzed campaign performance metrics, providing actionable insights and recommendations to senior management for continuous improvement and strategy refinement.
Education
Bachelor of Science - Marketing
Robert Morris University
Moon Township, PA06.2006
Skills
- Strategic Marketing & Campaign Planning
Expertise in developing and executing integrated marketing strategies that align with business goals, drive growth, and enhance customer engagement across digital platforms - Marketing Analytics & ROI Analysis
Strong analytical skills to measure campaign performance, optimize marketing efforts, and deliver data-driven insights that maximize ROI - Cross-Functional Team Leadership
Proven ability to lead and collaborate with diverse teams, driving alignment across marketing, product, and technology functions to achieve organizational objectives
- Brand Strategy & Positioning
Expertise in brand development and positioning, ensuring clear and compelling messaging that resonates with target audiences and drives long-term brand equity - Partnership Development & Stakeholder Engagement
Skilled in building and nurturing strategic partnerships with internal and external stakeholders, including healthcare professionals, tech providers, and industry leaders - Budget Management & Resource Allocation
Strong budget oversight skills, ensuring efficient allocation of resources across marketing initiatives to maximize impact and achieve KPIs
Certification
- Piloting AI for Marketers, Marketing AI Institute - May 2024
- ICAgile Certified Professional, UCAgile - June 2021
Timeline
System Director, Strategic Marketing
UNC Health Care
09.2019 - Current
Director of Marketing
Specialty Fitness Systems
07.2015 - 08.2019
Owner/Founder
Colossal Agency
12.2012 - 07.2015
Field Marketing Manager
Dunkin' Brands
10.2011 - 12.2012
Bachelor of Science - Marketing
Robert Morris University