Summary
Overview
Work History
Education
Skills
Timeline
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Todd Redfern

Phoenix,AZ

Summary

With over 20 years in the advertising industry, Todd Redfern is an expert in Marketing, Media Planning, and Buying. His extensive experience spans the client, agency, and sales sides. Todd excels at audience strategies, customer journey mapping, and executing multi-channel campaigns with impressive ROI. He is known for his collaborative skills and ability to work effectively with diverse teams and personalities.

Overview

17
17
years of professional experience

Work History

Media Director/Customer Service Director

Skyview Networks
Phoenix, AZ
09.2015 - 01.2024
  • Collaborate with 10 sales Account Executives with an knowledgeable approach to media planning
  • Craft multiplatform media proposals that targeted consumers with various elements including :30 & :15 commercials, :10 live reads, podcasting digital elements and in stadium assets
  • Develop prospect list and create touchpoints to move clients through sales pipeline closer to a sale
  • Negotiate annual radio rates across an array of MLB, NFL, NBA, and NHL teams and flagships
  • Developed internal reporting that best reflected available inventory status including areas of high sell out rates and areas of availability
  • Created balanced and stable sports plans with a strong understanding of ratings and trends this gave agencies and clients comfort with the consistency and accuracy of the product offering
  • Sharp negotiation skills allowed me to hold or roll back rates
  • No cost increases were ever taken
  • Developed sales packages to create product awareness with new clients and close existing clients
  • Acted in leadership role on multiple transition accounts and ran them flawlessly with no loss in revenue

Independent Media/Marketing Consultant

Independent Media/Marketing Consultant
Phoenix, AZ
05.2009 - 09.2015
  • Manage, plan and develop marketing and advertising campaigns including paid and owned media strategies utilizing television, radio, digital, social, and outdoor placements
  • Deliver clients partners strategic media executions that passionately engage consumers with brands in authentic, unexpected, and meaningful ways
  • Heavily increased customer traffic to restaurant openings, high profile promotions
  • Created Best Burger recipe promotion for Zinburger that had 1,500 entries to a landing pages and branded website
  • The build your best burger promotion had 500 entries and increased web traffic by over 2,500 unique visitors
  • Wrote a jingle for Arizona Solar that ran as part of the radio and digital campaigns and increases brand recognition with consumers
  • Accounts: Vally Wide Electric, Arizona Solar, Fox Restaurant Concepts (Phoenix, Austin, Denver, Santa Monica, Newport, Kansas City), Indigo Apartments (Phoenix)

Marketing Manager / Dealer Relations

OakCraft Inc.
Phoenix, AZ
08.2010 - 07.2014
  • Oversee consumer and business-to-business advertising for OakCraft and Kitchens Southwest
  • This includes strategic deployment of all media resources including TV, Radio, Outdoor, Print, as well as media planning, retail promotions, and collateral material development
  • Develop new website from the ground up with the goal ensuring OakCraft’s clients had an engaging and way to review OakCraft’s complex product offering and submit product orders
  • Build and launch social media platforms, Facebook and Instagram with the goal of providing content that highlights finished OakCraft products and show employees engaging in their passions engaging and stimulating ways
  • Revitalize OakCraft brand elements including new logo, tag line, color palettes and extensive photography project in order show products in the best light possible
  • Created and produced :30 and :15 video commercials that ran on Cable TV and Online
  • Worked with A&E Networks program Flipping San Diego to highlight OakCraft products and designs over a 6-episode run
  • Successful Website launch that operates with high responsiveness, functionality, engagement and perfect vitality, Mobile ready, SEO friendly, zero broken links
  • Launched a Facebook page that quickly grew to over 2,000 followers, and an Instagram page that grew to over 600 followers
  • Most growth was organic and using link promotion on owned media

Media Director

The Sieb Organization
Phoenix, AZ
12.2006 - 05.2009
  • Identify event sponsorship opportunities and develop an evaluation protocol for ROI measurement
  • Integrated Online, Network and Cable TV media into schedules that were previously print only
  • Deliver a comprehensive understanding of media ROI analytics to evaluate media results and to assist clients in understanding what media works and how consumers use it
  • Confidently selected and secured the most efficient lead generation options based on Cost Per Lead (CPL) and Cost Per Acquisition (CPA) goals
  • Provided research and insight into client marketing plans which include identifying needs, developing solutions and measuring campaign response
  • Created presentations that focus on clients’ objectives and contributed to the sell through of media and marketing plans
  • Prepared an Analysis of Wealth research document that became the cornerstone of marketing and media direction for The Sieb Organization, this document focused on defining media consumers and consumption in the Luxury Real Estate category in different markets
  • The lead generation, nurturing and scoring program implemented improved client productivity and increased revenue as Cost Per Lead (CPL) and Cost Per Acquisition (CPA) goals were achieved
  • Developed the media process and procedures to improve internal department efficiency and understanding of how each department interacts with media
  • Successfully created an integrated onsite event at the Pebble Beach food and wine event to create awareness and contacts for local real estate development called Tehama which is owned by Clint Eastwood
  • Accounts: Tehama (CA) Master Planned Community, Wisp Ski Resort and Master Planned Community (MD), Ragged Mountain Ski Resort and Master Planned Community (NH), Ameya Preserve (MT), Blackstone Country Club (AZ), Glacier Club (CO), Bayou Grand (MS), Pilara (Argentina)

Education

Bachelor of Science - Communications

Northern Arizona University
Flagstaff, Arizona

Skills

  • Multiplatform Planning
  • Strategies
  • Media Buying
  • Lead Generation
  • Market Research
  • Sales
  • Sponsorships
  • Brand Awareness
  • Brand Management
  • Audience Analytics
  • Integrated Marketing
  • Brand Development
  • Digital Media
  • Social Media

Timeline

Media Director/Customer Service Director

Skyview Networks
09.2015 - 01.2024

Marketing Manager / Dealer Relations

OakCraft Inc.
08.2010 - 07.2014

Independent Media/Marketing Consultant

Independent Media/Marketing Consultant
05.2009 - 09.2015

Media Director

The Sieb Organization
12.2006 - 05.2009

Bachelor of Science - Communications

Northern Arizona University

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Todd Redfern