Proven track record of achieving groundbreaking sales, marketing, and retail accomplishments. Focused on excellence, performance, and innovation to surpass expectations. Passionate about delivering impactful results that drive success and continuous improvement. Committed to staying abreast of industry trends and implementing cutting-edge strategies for business growth and goal achievement.
UNIQUE HOME SOLUTIONS 2010-2012 Director of Marketing High-profile professional charged with executing activities that included budget creation and conducting annual reviews.
Organized and directed Neighbor Response Team, which involved building a team of NRT door to door members to generate and set appointments.
Champion launch of Finals Inspection Program, which was a merger of door-to-door sales and customer service. Diminished chargebacks and declined credit applications by effectively introducing strict guidelines on properly performing soft credit screening on site and during confirmation.
Recognized for establishing and controlling activities for team that yielded average cost per lead issued of $175 to $225. Distinguished for steering Final Inspections Program, this was the most profitable in the company with Fully Loaded costs averaging 6% monthly.
Pioneered evolution of retail mall program that successfully generated a cost per lead of less than $200.
Conceptualized and introduced a sweepstakes and give-a-way program that substantially boosted lead generation at each event and home show.
Propelled unique campaigns that amplified revenue $1M in 2011 over 2010 producing $3.8MM in sales.
Launched the first issue program that gave less credit for lower product leads, single credit for normal lead, and high credit for high end leads.
Restructured and superintended activities for call center that operated between 4%-5% fully loaded and served as one of the most successful in the country.
Conceived and implemented a series of programs that allowed the organization to achieve 100% booked appointments ratio on a daily and weekly basis.
Partnered with the IT departments / consultants to accomplish a higher ranking on the major search engines.
Received distinction from the organization for propelling United Home Solutions ranking from 39 to 33 in the Qualified Remodelers Magazine.
Appointed to handle day-to-day functions for 18 stores that generated $1M in revenue respectively in conjunction with hiring and training store managers. Effectively managed strict cost to budget ratios by store and district.
Evaluated and modernized sales pitch which allowed representatives to capture up to $1M in annual revenue in each of the 18 stores.
Developed and refined and UPSALE promotion: Power Play which was responsible for an increase in revenue by store and district.
Directed store operations and financial planning.