Summary
Overview
Work History
Education
Skills
Timeline
Generic
Todd Riddle

Todd Riddle

Chandler,AZ

Summary

Proven track record of achieving groundbreaking sales, marketing, and retail accomplishments. Focused on excellence, performance, and innovation to surpass expectations. Passionate about delivering impactful results that drive success and continuous improvement. Committed to staying abreast of industry trends and implementing cutting-edge strategies for business growth and goal achievement.

Overview

23
23
years of professional experience

Work History

Business Owner/ CEO

E&F Energy & Fusion
05.2021 - 05.2025
  • Manufactured high-end premium essential oils and all-natural body care products using groundbreaking resonance frequency technology.
  • Ceated a new high end experience in the All Natural Essential Oil market.
  • Formulated strategic plans that aligned organizational goals with market opportunities and client needs.
  • Executed project development initiatives that enhanced service delivery and improved operational efficiency.
  • Fostered strong client relations by providing tailored solutions and maintaining open lines of communication.
  • Conducted market analysis to identify trends and inform business development strategies.
  • Led cross-functional teams to achieve project milestones and drive collaborative success.
  • Managed financial resources effectively to ensure budget adherence and optimize organizational performance.

Global Expansion Sales Director

E and F Essentials
06.2020 - 05.2022
  • Directed a multicultural team to attain exceptional performance and cultivate a cooperative work atmosphere, resulting in 28 million in sales.
  • Analyzed market trends to inform business decisions and drive competitive advantage.
  • Monitored and evaluated performance metrics to enhance operational efficiency and effectiveness.
  • Developed and implemented sales strategies that successfully aligned with company goals.
  • Managed client relationships to ensure satisfaction and retention through effective communication and support.

Senior Sales Director

Footefx
05.2015 - 05.2020
  • Developed a global sales training initiative implemented across Southeast Asia.
  • Developed and trained a sales staff using the sales training to deliver record breaking sales thru out my tenure.
  • Drove revenue growth by implementing innovative strategies that enhanced product visibility and market reach.
  • Led and mentored a diverse team to achieve optimal performance and foster a collaborative work environment.
  • Executed detailed market analysis to identify trends and develop actionable insights for strategic planning.
  • Negotiated favorable terms and contracts with clients to enhance organizational profitability and customer satisfaction.
  • Formulated and executed effective sales strategies that significantly improved market competitiveness and client acquisition.
  • Cultivated and maintained strong client relationships, resulting in increased customer loyalty and retention.

Director of Marketing

Unique Home Solutions
11.2010 - 05.2012

UNIQUE HOME SOLUTIONS 2010-2012 Director of Marketing High-profile professional charged with executing activities that included budget creation and conducting annual reviews.

Organized and directed Neighbor Response Team, which involved building a team of NRT door to door members to generate and set appointments.

Champion launch of Finals Inspection Program, which was a merger of door-to-door sales and customer service. Diminished chargebacks and declined credit applications by effectively introducing strict guidelines on properly performing soft credit screening on site and during confirmation.

Recognized for establishing and controlling activities for team that yielded average cost per lead issued of $175 to $225. Distinguished for steering Final Inspections Program, this was the most profitable in the company with Fully Loaded costs averaging 6% monthly.

Pioneered evolution of retail mall program that successfully generated a cost per lead of less than $200.

Conceptualized and introduced a sweepstakes and give-a-way program that substantially boosted lead generation at each event and home show.

Propelled unique campaigns that amplified revenue $1M in 2011 over 2010 producing $3.8MM in sales.

Launched the first issue program that gave less credit for lower product leads, single credit for normal lead, and high credit for high end leads.

Restructured and superintended activities for call center that operated between 4%-5% fully loaded and served as one of the most successful in the country.

Conceived and implemented a series of programs that allowed the organization to achieve 100% booked appointments ratio on a daily and weekly basis.

Partnered with the IT departments / consultants to accomplish a higher ranking on the major search engines.

Received distinction from the organization for propelling United Home Solutions ranking from 39 to 33 in the Qualified Remodelers Magazine.

District Manager

Hollywood Video
01.2009 - 11.2010

Appointed to handle day-to-day functions for 18 stores that generated $1M in revenue respectively in conjunction with hiring and training store managers. Effectively managed strict cost to budget ratios by store and district.

Evaluated and modernized sales pitch which allowed representatives to capture up to $1M in annual revenue in each of the 18 stores.

Developed and refined and UPSALE promotion: Power Play which was responsible for an increase in revenue by store and district.

Directed store operations and financial planning.

Sales Manager

Lowes Home Improvment
05.2007 - 02.2009
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
  • Attended industry events and conventions to expain sales opportunities.
  • Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
  • Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Organized promotional events and interacted with community to increase sales volume.

Fone China Store Manager/ Project Manager

Bed Bath & Beyond
05.2002 - 05.2007
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Approved regular payroll submissions for employees.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.

Education

Bachelor Of Science - BA - Marketing/Sales and Promotion

Ball State University
Muncie, IN
05.1988

Skills

  • Advertising
  • Business Operations
  • Entrepreneurship
  • Marketing Analytics
  • Marketing Research
  • Online Advertising

Timeline

Business Owner/ CEO

E&F Energy & Fusion
05.2021 - 05.2025

Global Expansion Sales Director

E and F Essentials
06.2020 - 05.2022

Senior Sales Director

Footefx
05.2015 - 05.2020

Director of Marketing

Unique Home Solutions
11.2010 - 05.2012

District Manager

Hollywood Video
01.2009 - 11.2010

Sales Manager

Lowes Home Improvment
05.2007 - 02.2009

Fone China Store Manager/ Project Manager

Bed Bath & Beyond
05.2002 - 05.2007

Bachelor Of Science - BA - Marketing/Sales and Promotion

Ball State University