Todd Romero
Broomfield,CO
Summary
Product & Category Manager with 15+ years of experience in both retail and industrial home and garden products to include an in depth knowledge and acumen in the pressure washer and accessories industry. Demonstrated ability to manage large portfolios of products and product lines building the trust required to drive cross functional projects. Proven leader in problem solving, issue-resolution, go to market strategies, ROI management and attention to detail to both drive revenue growth, profitability, and world class brand recognition.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Product Manager
Upstate Coin & Gold
Centennial, CO
12.2022 - Current
- Manage cross-functional teams across departments, including engineering, marketing, and sales.
- Develop product roadmaps to help guide the development of new products.
- Collaborate with stakeholders to define product requirements and user stories.
- Create processes and procedures that ensure high quality products are delivered on time.
- Monitor industry trends and identified opportunities for innovation within the product portfolio.
- Lead project planning sessions to map out timelines for feature releases.
- Perform post-launch analyses to measure success of feature rollouts.
- Generate reports detailing progress against goals set by executive team members.
- Negotiate contracts with vendors related to product components or services.
- Establish relationships with third party developers who could extend the reach of our products.
Senior Product Manager, Home and Garden
Forney Industries
Fort Collins, CO
01.2010 - 09.2022
- Managed the direction, development, and implementation of an extensive product offering of home and garden products to include but not limited to pressure washer products in the consumer packaged goods space.
- As the subject matter expert of the company in products related to home and garden products, developed and led internal and external product trainings and sales presentations.
- Worked directly with the Sales and Marketing team in building programs, planograms, and go to market strategies specifically related to the hardware, automotive and farm & ranch channels.
- Responsible for developing the strategic vision and implementation in full product life cycle to include the execution of the tactical requirements to ensure the profitability, viability, sustainability and growth in the retail, B2B and B2C market segments.
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Responsible for all pricing to ensure market and channel competitiveness and achieve annual growth and margin projections/requirements.
- Responsible for leading, mentoring, developing and training subordinate Product Line Managers (PLM), Product Analysts (PA) and Buyers.
- Responsible for presenting business case analysis, weekly stand up meetings and comprehensive Product Line Reviews to the senior leadership group and key stake holders.
- Responsible for maintaining existing supplier relationships and developing new sources for existing product lines.
- Determined potential areas of growth in the product lines and make the applicable recommendations to key stake holders.
- Responsible for the creation, implementation and execution of Key Performance Indicators (KPI's) throughout the product life cycle.
Client Services Manager
Resource Manufacturing
Salt Lake City, UT
04.2007 - 09.2009
- Oversaw projects by conveying and managing deliverables.
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Enhanced team member performance through use of strategic and tactical approaches, motivational coaching and training.
- Accomplished financial objectives by forecasting requirements, scheduling expenditures and preparing annual budgets.
- Drove quality assurance and effective evaluation, modification and improvement of services and developed work plans consistent with program goals and objectives.
- Streamlined operational efficiencies by partnering with sales team to reevaluate and ensure peak product placement.
- Worked cross-functionally to plan and establish branch goals, supporting strategic objectives.
Branch Operations Manager
Kelly Services
Seattle, WA
08.2000 - 04.2007
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
- Implemented policies and standard operating procedures and managed quality, customer service and logistics.
- Delivered positive customer experiences by implementing effective quality assurance practices.
- Recruited, hired and trained crew members on application of projects, customer relations and customer service.
- Developed initiatives for process improvement and reviewed and assessed ongoing operations.
- Oversaw financial management, budget management, accounting and payroll activities.
- Anticipated and tracked operational and tactical risks to provide strategic solutions.
- Produced SOPs to document workplace procedures and optimize productivity through standardization.
- Measured and reviewed performance via KPIs and metrics.
Operations Manager
US Army
1990 - 2000
- Supervised personnel and operations office(s), specific personnel functions, and personnel services support activity.
- Conducted quality assurance of product and served as an advisor to the Deputy Director(s) and Chief Operating Officer(s).
- Additional responsibilities included detailed project management following the RACI (Responsible, Accountable, Consulted, Informed) matrix identifying key roles and responsibilities against major tasks within a project
Education
Business Administration
University of Nebraska At Kearney
Kearney, NESkills
Sales & Marketing
- Brand Building
- Go-To-Market Strategy Development
- Campaign Planning
- Market Trends Analysis
- Strategic Marketing
- Value Stream Mapping
Product Management
- Product Vision and Strategy Ownership
- Product Lifecycle Expertise
- Product Roadmaps
- Strategic Planning and Stakeholder Alignment
- Cross-departmental Alignment
- Improvement Metrics Measurement
- Research and Trend Analysis Mining
- ROI Analysis and Optimization
- Pricing Strategies
- Product Services Solutions (PSS)
- Key Performance Indicators (KPI)
Project Management
- Cost Reduction and Containment
- Work Flow Planning
- Stakeholder Relations
- Work Planning and Prioritization
- Agile Methodologies
- Cost Analysis
- Processes and Procedures
- P&L Management
Procurement and Global Sourcing
- Vendor Sourcing
- ERP Software
- Materials Management
- Contract Negotiation
Certification
- Strategic Planning
- Business Management and Organizational Leadership
- Project Management Professional (PMP)
- Lean Six Sigma
- Agile Management
Timeline
Product Manager
Upstate Coin & Gold
12.2022 - Current
Senior Product Manager, Home and Garden
Forney Industries
01.2010 - 09.2022
Client Services Manager
Resource Manufacturing
04.2007 - 09.2009
Branch Operations Manager
Kelly Services
08.2000 - 04.2007
Operations Manager
US Army
1990 - 2000
Business Administration
University of Nebraska At Kearney
- Strategic Planning
- Business Management and Organizational Leadership
- Project Management Professional (PMP)
- Lean Six Sigma
- Agile Management
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