Todd Stogner
Edmond,OK
Summary
With over 18 years of specialized experience in digital marketing and communications, primarily in the health care sector, the experience outlined below aims to demonstrate a unique blend of expertise, vision, and passion adaptable across various industries. This extensive background has honed skills in leading multi-disciplinary teams and managing complex digital initiatives, positioning this profile as an ideal fit for any marketing leadership role. There is a solid commitment to leveraging these extensive skills to drive a company’s marketing efforts and contribute to its overall success.
Overview
31
31
years of professional experience
Work History
Marketing and Communications Manager
INTEGRIS Health
05.2005 - Current
- Leads multi-disciplinary teams of content creators, social media strategists, photographers, videographers, and graphic artists in executing cohesive digital marketing strategies.
- Develops and executes content and design strategies across diverse service lines, including hospitals and physicians’ clinics.
- Manages digital communications channels, including digital signage and e-newsletters, engaging over 39,000 subscribers.
- Implements and monitors SEO and SEM strategies, improving organic and paid search rankings and driving quality traffic to websites.
- Develops and executes social media strategies across platforms like Facebook, Twitter, and Instagram to engage target audiences and build brand loyalty.
- Manages partnerships with digital media agencies to optimize paid display, search, and social advertising campaigns, reaching potential customers at different stages of the buying cycle.
Interim Director of Corporate Communications
INTEGRIS Health
01.2019 - 12.2019
- Developed and implemented marketing and communications plans aligned with INTEGRIS Health’s strategies.
- Led a multi-disciplinary team of marketing professionals, including content creators, P.R. specialists, and digital marketers.
- Oversaw brand management, ensuring marketing and communication efforts aligned with the organization’s voice, mission, and values.
- Utilized data analytics tools to monitor the effectiveness of marketing and communication strategies, making data-driven decisions for improvements.
- Continued to manage the company’s digital presence, including website management, SEO, SEM, and social media strategies.
- Worked with V.P. to allocate and manage the marketing and communications budget, ensuring ROI and KPIs were met.
Media Relations Coordinator
Oklahoma City Public Schools
01.2001 - 01.2005
- Orchestrated media events at local and national scales
- Partnered with multiple stakeholders for significant district renovation projects
- Created and disseminated press releases, newsletters, and digital content
- Produced and edited a monthly educational television program.
Internet Content Manager
KFOR-TV
01.2001
- Curated and managed digital content for Oklahoma City’s top-rated news station
- Generated daily content for KFOR.com
- Collaborated with MSNBC for localized digital content.
News Producer
01.1993 - 01.2001
- Produced daily news broadcasts, coordinating multiple departments including tape editors, graphic artists, and news anchors.
Education
Bachelor of Arts - Journalism
Oklahoma City University
Oklahoma City05.2003
Associate of Arts - Radio, Television And Film
Northeastern Oklahoma
Miami, OK05.1991
Skills
- Multi-Disciplinary Team Leadership
- Performance Metrics and KPI Tracking
- Paid Media Strategy: Display, Search, and Social
- Comprehensive Digital Strategy Development
- Analytics and Data Interpretation
- Expertise in Content Creation and Copywriting
- Online reputation management
Affiliations
2003. - Former member of the National Public Relations Society of America.
Timeline
Interim Director of Corporate Communications
INTEGRIS Health
01.2019 - 12.2019
Marketing and Communications Manager
INTEGRIS Health
05.2005 - Current
Media Relations Coordinator
Oklahoma City Public Schools
01.2001 - 01.2005
Internet Content Manager
KFOR-TV
01.2001
News Producer
01.1993 - 01.2001
Bachelor of Arts - Journalism
Oklahoma City University
Associate of Arts - Radio, Television And Film
Northeastern Oklahoma
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