Todd Stone
Acquisition And Demand Generation
Birmingham,AL
Summary
Accomplished Director of Acquisition, proficient in leading and implementing large-scale marketing campaigns. Proven track record of delivering exceptional outcomes, including $40 million in paid media with a $35 cost per acquisition (CPA) since 2020. Successfully grew the active subscriber base from $120,000 to $180,000 during the same period.
Overview
2025
2025
years of professional experience
2011
2011
years of post-secondary education
Work History
Director Of Acquisition
eMeals.com
7 2020 - Current
- Acquired 1.1 Million new subscribers profitably since 2020
- Led restructure of Creative process, increasing annual output of new creative assets from 200 to 800
- Managing a creative team to execute email and paid content campaigns
- grew our CAC to LTV Ratio from 1.5 to 2.6 ($35 CPA with a $90 LTV over 3 Years).
- Experience working with partners to add incremental profit through ads within the eMeals app
SEM/Paid Social Sales Manager
Alabama Media Group
5 2016 - 2 2017
- Responsible for statewide digital sales strategy, focusing on conversion and low-funnel strategies.
- Tasked with managing and growing over $6,000,000 in revenue for Paid Search, Paid Social, and Content Marketing.
- Maintains all relevant certifications (Google Ads, Google Analytics, Hubspot Inbound Marketing).
- Supports sales staff by looking for opportunities to optimize current campaigns and building out comprehensive plans for prospective clients.
- Assists reps on sales calls to help close new business.
- Acts as a Google Analytics expert for the state, helping to build multichannel attribution models for clients to help measure success.
- Implements Google Tag Manager to track events in Analytics for goal conversion.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Account Manager
Alabama Media Group
05.2014 - 5 2016
- Worked at one of Google's top 20 premier partners for Google Ads.
- Maintained education and understanding of innovations in digital marketing.
- Worked with clients to create a strategic marketing strategy to reach their target audience.
- Provided creative solutions to challenges in an ever-changing business environment.
- Utilized and maintained knowledge of all the products in the company portfolio to help various businesses achieve maximum results.
- Product experience in newspapers (The Birmingham News), local websites (al.com), online behavioral targeting, search engine marketing, search engine optimization, social media optimization, magazines (Birmingham Magazine), direct mail, and email marketing.
Owner
Todd Stone Digital
08.2019 - 01.2022
- Built a book of business through direct contacts and partnering with local agencies
- Helped everything from M&A shops to Real estate Companies to Startups profitably implement digital marketing strategies
- Worked with local agencies, helping them with execution for their clients.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Senior Marketing Director
America's Thrift Stores
12.2018 - 08.2019
- Coordinated new store launches and built a store launch plan
- Launched Loyalty Rewards program that enabled ATS to collect frequency and item purchase data
- Developed testing and analysis initiatives to provide ongoing optimization of our marketing plans and programs; tracked projects for return on investment (ROI)
- Evaluated and managed all aspects of the Marketing budget and expenses
- Negotiate and maintain contract agreements with all media reps and third-party vendors.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Digital Marketing Director
Berg Strategy
01.2015 - 01.2018
- Develop a paid digital strategy for clients of Berg Strategy
- Implement/enhance Digital Analytics for Clients, utilizing Google Tag Manager and Google Analytics
- Manage Paid Search and Paid Social campaigns for clients of berg strategy
- Develop ongoing reports to help Berg Strategy retain and increase investment from clients
- Run/develop Digital Marketing training sessions for Berg Strategy clients.
Education
Bachelor of Science - Communications Studies
University of Alabama
Tuscaloosa, AL05.2010
Masters of Divinity - undefined
Southern Baptist Theological Seminary
Skills
Team motivation
Operations Management
Creative solutions
Customer Focus
Google Analytics Mastery
Search engine marketing
Marketing Analytics
Video Marketing
Data-driven decision-making
References
- David Ytteberg, Owner and founder, Berg Strategy and Clarity Studios, Birmingham, AL - Dy@claritystudio.org, 334-740-2138
- Rodney Calfee, Director of Content, International Mission Board, Birmingham, AL - Rcalfee@imb.org, 205-223-1765
- Kyle Stichtenoth, Sales Director, Alabama Media Group, Birmingham, AL-ALKstichtenoth@al.com, 205-821-5382
Timeline
Owner
Todd Stone Digital
08.2019 - 01.2022
Senior Marketing Director
America's Thrift Stores
12.2018 - 08.2019
Digital Marketing Director
Berg Strategy
01.2015 - 01.2018
Account Manager
Alabama Media Group
05.2014 - 5 2016
Masters of Divinity - undefined
Southern Baptist Theological Seminary
Director Of Acquisition
eMeals.com
7 2020 - Current
SEM/Paid Social Sales Manager
Alabama Media Group
5 2016 - 2 2017
Bachelor of Science - Communications Studies
University of Alabama