Todd Towey

• Managed Distributors and Tier 1 retailers to increase product visibility and drive +28% YoY sales growth, delivering accurate forecasts and executing multiple successful new product launches.
• Designed and launched national sales and marketing campaigns that generated double-digit revenue lifts and improved promotional ROI by 25% across key categories.
• Spearheaded new business development, securing three new retail partnerships and expanding distribution for emerging product categories, contributing to 30% annual growth.
• Drove seasonal endcap and shipper activations in collaboration with channel marketing, resulting in +15% category share gains and increased in-store brand presence.
• Leveraged business intelligence and retail analytics to evaluate sell-through performance, guiding assortment and pricing strategies that boosted SKU productivity by 12%.

• Managed $34M P&L and trade budget, partnering cross-functionally with marketing, operations, finance, and supply chain to optimize spend and deliver margin improvements of 10%.

• Recruited to increase revenue and drive awareness for Dana Innovations, Sonance, iPort, and Sonarray brands in both national distribution accounts and Western Region Magnolia Design Centers.

Grew combined MDCs in the West and distribution sales revenue by 29% from $1.7 million in 2015 to $2.2 million at the end of 2016.
• Built and delivered all MBRs, QBRs, and National Trainings to National Distribution Accounts and Magnolia Design Centers.
• Created sales and marketing campaigns to support in-field activities, to help build brand awareness in my accounts, and deliver sell-through goals.
Developed and delivered daily tactical initiatives to support our overall MDC strategy, which led to training over 600 people.