Summary
Overview
Work History
Education
Skills
Websites
Professional Activities And Recognition
Accomplishments
Timeline
Generic

Todd A. Beckwith

Sarasota

Summary

Dynamic marketing leader with a proven track record at MÜV Medical Cannabis, driving growth to $200M in annual sales. Expert in integrated marketing and brand strategy, I excel in budget management and cross-functional team leadership, delivering impactful campaigns that enhance revenue and market presence. Recognized for innovative growth strategies and media relations.

Overview

30
30
years of professional experience

Work History

Director of Marketing / Director of Corporate Affairs

MÜV Medical Cannabis
Sarasota
11.2014 - 11.2024
  • Led marketing and communications for a startup, driving growth from inception to $200M in annual sales, culminating in a $750M acquisition and IPO.
  • Developed and executed comprehensive brand identity for CPG and regulated products, including packaging, retail, events, and positioning.
  • Managed social, digital, and earned media strategies, boosting engagement and serving as corporate spokesperson for stakeholders, investors, and media.
  • Created and managed annual budgets and scalability plans, supporting rapid expansion across multiple states.
  • Earned 'Large Business of the Year' from the Greater Sarasota Chamber of Commerce for impactful growth strategies.

Director of Marketing

Westfield Corporation
Sarasota
11.2008 - 12.2012
  • Orchestrated grand opening for a $30M Costco development, setting national records for sales, traffic, and memberships.
  • Grew trade area by 30% and sales by 31% above market performance using data-driven marketing.
  • Built the region's largest social and digital media following, increasing engagement by 45%.
  • Secured 200+ earned media stories, driving revenue growth and brand awareness.
  • Developed the SurREEL Cinema Lounge with Ringling College, earning national media recognition.

Business Development & Marketing Consultant

Sarasota
01.2004 - 10.2008
  • Designed growth strategies and marketing plans for healthcare, CPG, non-profit, and retail clients, driving revenue increases of up to 30%.
  • Spearheaded marketing for a healthcare franchise, expanding from 11 to 33 locations in under 12 months through omnichannel campaigns.
  • Led new product launches and advertising campaigns, enhancing client brand visibility and market penetration.

Director of Integrated Marketing

Merck Pharmaceutical
Iselin
09.1994 - 11.2003
  • Pioneered the first Director of Integrated Marketing role, managing a $3M budget and strategic planning initiatives.
  • Led Merck's most successful product launch, achieving 36% market share in three months.
  • Implemented a distributor loyalty program, retaining 90% market share in a $60M segment.
  • Trained national sales force on integrated campaigns, improving execution efficiency.

Education

B.A. - English, Philosophy

Florida State University
01.1989

Skills

  • Integrated Marketing & Brand Strategy
  • Digital, Social & Earned Media
  • Revenue Growth & Market Expansion
  • Budget Management & ROI Optimization
  • Corporate Communications & Media Relations
  • Cross-Functional Team Leadership

Professional Activities And Recognition

  • Served on Sarasota boards, including Greater Sarasota Chamber of Commerce and Boys & Girls Club Marketing Boards, enhancing community and business initiatives.
  • Recognized as 'Sarasota's Hip Intellectual' (Sarasota Magazine) and Westfield Works Wonders Award recipient.
  • Keynote speaker for Florida Public Relations Association and guest lecturer at Florida Gulf Coast University.
  • National judge for 30,000-member auto dealer website competition.

Accomplishments

• Served on Sarasota boards, including Greater Sarasota Chamber of Commerce and Boys & Girls Club Marketing Boards, enhancing community and business initiatives.

• Recognized as “Sarasota’s Hip Intellectual” (Sarasota Magazine) and Westfield Works Wonders Award recipient.

• Keynote speaker for Florida Public Relations Association and guest lecturer at Florida Gulf Coast University.

• National judge for 30,000-member auto dealer website competition.

Timeline

Director of Marketing / Director of Corporate Affairs

MÜV Medical Cannabis
11.2014 - 11.2024

Director of Marketing

Westfield Corporation
11.2008 - 12.2012

Business Development & Marketing Consultant

01.2004 - 10.2008

Director of Integrated Marketing

Merck Pharmaceutical
09.1994 - 11.2003

B.A. - English, Philosophy

Florida State University

Similar Profiles

CREATE PROFILE
Todd A. Beckwith